{"id":1303750,"url":"https://alion.io/job/dan-martell-marketing-data-analyst","title":"Performance Marketing Analyst","company":{"id":65389,"name":"Dan Martell","domain":"danmartell.com","url":"https://alion.io/company/dan-martell","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kelowna, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":68000,"max_usd":110000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":84},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Sheets","optional":false},{"name":"HubSpot","optional":false},{"name":"Intercom","optional":false},{"name":"Looker","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-09-25T23:27:46Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-13T00:10:36Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"Location: In-Office\nCompensation: $90,000-$110,000 CAD base\nAbout Martell Group\nThe Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.\nFounded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.\nOur goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.\nAbout the Role\nWe are looking for a Performance Marketing Analyst who turns messy growth data into clear decisions for leadership, media, and revenue.\nThis is not a passive reporting seat. You own how we measure paid, organic, email, and CRM performance end to end, from clean tracking and attribution to daily/weekly insights that change what we spend, what we publish, and what we sell. You will sit at the intersection of growth, media, and revenue, and you will be expected to both analyze and improve the measurement system itself (HubSpot, UTMs, funnel tagging, dashboard hygiene).\nIf you're a market data analyst that love digging into numbers, spotting what’s broken in the data, and translating insights into actions the team can run the same day, this role is for you.\nWhat You’ll Own\nPerformance Reporting & Insights\nBuild and run daily/weekly performance reporting for paid ads, email, organic, and funnel conversion (spend, CPL/CPDM, ROAS, leads, calls booked, attributed revenue, closed-won).\nSurface trends, anomalies, and recommendations, not just snapshots, so leaders can act fast.\nPartner with Growth, Media, and Revenue to explain why numbers moved and what to do next.\nMeasurement, Attribution & Data Hygiene\nOwn attribution and tracking hygiene across HubSpot, ads platforms, UTMs, Bitly/link systems, and landing pages.\nDesign and maintain tagging structures so we can answer: where did this lead come from, what content drove it, and what closed won.\nClean up CRM ownership, lifecycle stages, and reporting gaps that block accurate revenue attribution.\nBuild durable dashboards and views others can use, not one-off spreadsheets that only you understand.\nCross-Functional Performance Support\nSupport demand gen / paid and organic teams with experiment readouts and channel performance.\nHelp media understand which content and CTAs drive qualified pipeline and revenue.\nAd-hoc analysis for leadership (book launch, campaign pushes, channel bets) with clear recommendations.\nRequired\n3+ years in performance analytics, marketing analytics, growth analytics, or a closely related data/insights role.\nProven experience turning multi-channel marketing and CRM data into leadership-ready insights.\nHands-on HubSpot (or equivalent CRM) reporting experience, workflows, properties, attribution, and data cleanup, not just exporting CSVs.\nStrong Excel/Google Sheets; comfort with BI/dashboards (Looker, Tableau, Power BI, HubSpot reporting, or similar).\nAbility to diagnose broken tracking (UTMs, pixels, form tagging, source/medium gaps) and fix it with operators.\nClear written communication. You can ship a daily performance update leaders actually read.\nComfortable in a high-pace, in-person environment where numbers drive decisions the same day.\nAbility to work in-person in Kelowna, BC. Canada work authorization required.\nPreferred\nExperience in high-growth startups, creator/media brands, coaching/education, or B2B SaaS.\nPaid media analytics (Meta, Google, etc.) including spend, CPL, ROAS, and funnel quality.\nEmail marketing performance analysis (open, click, CTR, acquisition source mix).\nSQL or light scripting for deeper pulls.\nPrior ownership of a measurement system you built or rebuilt from fragmented tools.\nWhy This Role Matters\nAccurate measurement is how we scale paid, content, and revenue without guessing. The person in this seat makes the whole company smarter, every day.","description_format":"text","description_chars":4210,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Coaching & Mentoring"],"lifecycle":[{"event":"open","at":"2026-09-26T12:48:03Z"}],"visa":[],"liveness":{"score":54,"band":"ok","label":"Likely open","p_open":1,"p_active":0.718,"p_room":0.75,"age_days":16,"expected_fill_days":19,"reasons":["conf:2","win:late"],"computed_at":"2026-10-12T06:55:09Z"},"pay":null,"html_url":"https://alion.io/job/dan-martell-marketing-data-analyst","json_url":"https://alion.io/job/dan-martell-marketing-data-analyst.json","meta":{"generated_at":"2026-10-13T02:37:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3994,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":65389},"rest":"https://alion.io/mcp/rest/get_company?id=65389"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdan-martell-marketing-data-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdan-martell-marketing-data-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdan-martell-marketing-data-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dan-martell-marketing-data-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdan-martell-marketing-data-analyst"}]}