{"id":1303749,"url":"https://alion.io/job/dan-martell-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":65389,"name":"Dan Martell","domain":"danmartell.com","url":"https://alion.io/company/dan-martell","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-17T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kelowna, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":110000,"max":130000,"currency":"CAD","period":"year","gross":null,"usd_annual":91451},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Intercom","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-09-25T23:36:59Z","employer_posted_date":"2026-09-26","last_verified_at":"2026-10-18T19:10:28Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"Compensation: $110,000 - $130,000 OTE\nLocation: After 90 days, this role is required to be in-office in Kelowna full-time\nAbout Martell Group\nThe Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.\nFounded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.\nOur goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.\nWhy you shouldn't work here - Radical Transparency from our CEO\nAbout the Role\nYou will be the strategic partner and driver of demand generation across Martell Media and Pink Skirt Project. Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands-on execution.\nWe’re hiring a player-coach who can scale acquisition channels with speed, precision, and zero fluff. You will own paid media, funnels, analytics, and channel performance end-to-end, while building the systems and rhythms that enable compounding growth.\nYour mandate is simple: build and scale demand without diluting the brand. Every initiative must be integrated, revenue-aligned, and built to convert.\nWhat You’ll Do\n1. Paid Acquisition and Demand Generation\nOwn and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels.\nPlan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance.\nDrive consistent, predictable MQL production with clear targets tied to pipeline and revenue.\nTrack and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution.\nBuild repeatable acquisition systems that compound performance over time.\n2. Funnel Build, Testing, and Optimization\nOwn the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences.\nDesign and run continuous A/B tests across pages, creatives, and conversion paths to improve performance at every stage.\nIdentify drop-offs and conversion gaps, and implement solutions that increase lead quality and conversion rates.\nEnsure funnels are tightly aligned with campaign intent, audience, and offer positioning.\n3. Messaging, Sales Feedback, and Scaling What Works\nWork closely with sales to gather feedback on lead quality, objections, and conversion patterns.\nTranslate insights into stronger messaging, positioning, and creative direction across campaigns.\nContinuously iterate on offers and funnels based on real revenue feedback, not just top-of-funnel metrics.\nDouble down on high-performing campaigns, audiences, and messaging to scale efficiently.\n4. Channel Acceleration and Content Distribution\nScale distribution across YT, IG, LI, TT, email, newsletter, and SMS through high-velocity testing and iteration.\nPartner with creative, writing, design, and video teams to ensure output is high-quality, on-brand, and conversion-driven.\nImplement structured testing frameworks to improve engagement, conversion rates, and audience quality.\nEnsure consistency in messaging across all channels, campaigns, and launches.\n5. Monetization and Revenue Enablement\nTurn audience growth into revenue through integrated monetization flows tied to MQL quality and conversion.\nAlign marketing sequencing with launch calendars and program-level revenue goals.\nEnsure every campaign and channel contributes to measurable pipeline and revenue outcomes.\nBuild visibility into performance drivers and continuously optimize for revenue, not vanity metrics.\nWhat You Bring\nA senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems.\nHands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms.\nStrong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution.\nProven ability to build and optimize high-converting funnels and iterate quickly based on data.\nExperience working closely with sales teams to refine messaging and improve conversion.\nPlayer-coach mindset, able to build systems while personally executing at a high level.\nHigh-judgment operator who moves fast, tests aggressively, and scales what works.\nObsessed with turning attention into MQLs, and MQLs into revenue.","description_format":"text","description_chars":4675,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Coaching & Mentoring"],"lifecycle":[{"event":"open","at":"2026-09-26T12:48:03Z"}],"visa":[],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.696,"p_room":0.75,"age_days":21,"expected_fill_days":22,"reasons":["conf:1","win:late"],"computed_at":"2026-10-17T05:46:00Z"},"pay":{"stated_usd_annual":91451,"is_top_pay":false},"html_url":"https://alion.io/job/dan-martell-performance-marketing-manager","json_url":"https://alion.io/job/dan-martell-performance-marketing-manager.json","meta":{"generated_at":"2026-10-18T19:50:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23922,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":65389},"rest":"https://alion.io/mcp/rest/get_company?id=65389"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdan-martell-performance-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdan-martell-performance-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdan-martell-performance-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dan-martell-performance-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdan-martell-performance-marketing-manager"}]}