{"id":1594690,"url":"https://alion.io/job/dap-social-media-specialist","title":"Social Media Specialist","company":{"id":2077557,"name":"DAP","domain":"dap.com","url":"https://alion.io/company/dap-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Baltimore, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":68000,"max":85000,"currency":"USD","period":"year","gross":null,"usd_annual":85000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-01T16:14:36Z","employer_posted_date":"2026-09-01","last_verified_at":"2026-11-04T11:17:11Z","board_verified":true,"closed_at":null,"days_open":64,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":64},"description":"The Social Media Specialist supports the planning, execution, and optimization of DAP’s organic social media presence across priority platforms. This role contributes to content development, publishing, and community engagement, while also supporting elements of strategy, planning, and performance analysis.\nThe Specialist plays a key role in maintaining consistent, high-quality channel execution and supporting launch readiness, while partnering closely with Creative, PR, Influencer Marketing, and other cross functional teams. Over time, this role is expected to build capability in strategic thinking, platform expertise, and performance analysis as DAP continues to evolve its social media function.\nResponsibilities\nSocial Media Execution & Channel Management\nDraft, schedule, and publish social media content across priority platforms, including Instagram, TikTok, Facebook, and YouTube.\nMaintain consistent channel presence, cadence, and platform hygiene (bios, highlights, playlists, and evergreen elements).\nSupport execution of both evergreen and campaign-driven content calendars.\nEnsure all published content aligns with brand voice, quality standards, and platform best practices.\nStay current on platform updates, features, and trends to support timely and relevant execution.\nContent Planning Support & Optimization\nTranslate campaign briefs, product launches, and business priorities into actionable content plans and execution timelines.\nIdentify and curate user-generated and approved creator-generated content for use across social channels.\nSupport integration of UGC into social storytelling, campaigns, and platform-specific formats.\nContribute to content optimization by applying performance learnings and platform insights.\nMaintain accessibility of priority content assets for ongoing use.\nCreative Collaboration & Content Integration\nPartner with Creative Services and Studio teams to support development of social-first and platform-native content. \nProvide input on content formats, trends, and platform best practices during planning and execution. \nEnsure studio-produced assets are adapted appropriately for social platforms. \nParticipate in select content capture or studio shoots where needed to support execution.\nCommunity Engagement & Social Listening\nManage day-to-day community engagement, including comment moderation and direct message responses where appropriate.\nFollow established guidelines for escalation of customer, product, or brand-related issues.\nMonitor social conversations and platform activity to identify trends, feedback, and emerging topics.\nShare relevant insights with internal teams to inform content and campaign planning.\nReporting & Performance Support\nCreate and maintain reports and dashboards supporting campaigns, launches, and ongoing social performance.\nTrack and summarize key performance indicators across platforms.\nSupport analysis of performance data and provide input into optimization recommendations.\nEnsure reporting outputs are clear, accurate, and aligned with business needs.\nInnovation & Cross-Functional Collaboration\nMonitor emerging platforms, content formats, and social media trends.\nSupport testing and experimentation with new formats and ideas where appropriate.\nCollaborate with PR on LinkedIn content execution and support alignment with broader communication strategies.\nPartner with internal teams to support evolving social media initiatives over time.\nRequirements\nBachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.\n3-5+ years of experience in social media, digital marketing, or content execution roles.\nStrong understanding of social media platforms, formats, and best practices.\nExperience creating and publishing content across multiple social channels.\nFamiliarity with social media management and reporting tools.\nAbility to interpret performance data and apply insights to improve execution.\nExposure to AI-enabled tools for research, content support, or reporting is a plus.\nBenefits:\nMedical, Dental and Vision Insurance \nCompany Provided Life Insurance\nPaid Time Off (PTO)\nCompany-paid short-term and long-term disability\n401(k) plans\nEmployer-funded pension plan\nTuition Reimbursement\nPay Range\n$68k - $85k per year.\nAbout DAP\nDAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $7.3 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.\nYou will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.\nAt DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP’s history, culture and benefits at www.dap.com/careers/\nDAP - On the job since 1865.","description_format":"text","description_chars":5681,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":["Health insurance","Life insurance","Parental leave","Vision insurance","Wellness"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-01T17:26:17Z"}],"visa":[],"liveness":{"score":62,"band":"ok","label":"Likely open","p_open":1,"p_active":0.859,"p_room":0.72,"age_days":63,"expected_fill_days":114,"reasons":["conf:0","win:mid","crowd:"],"computed_at":"2026-11-04T06:34:25Z"},"pay":{"stated_usd_annual":85000,"is_top_pay":false},"html_url":"https://alion.io/job/dap-social-media-specialist","json_url":"https://alion.io/job/dap-social-media-specialist.json","meta":{"generated_at":"2026-11-04T17:29:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26757,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2077557},"rest":"https://alion.io/mcp/rest/get_company?id=2077557"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdap-social-media-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdap-social-media-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdap-social-media-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dap-social-media-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdap-social-media-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1594690}},{"tool":"search_jobs","arguments":{"company":"dap.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1594690},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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