{"id":3453454,"url":"https://alion.io/job/dataart-data-analyst-ga4-gtm-specialist","title":"Data Analyst, GA4 / GTM specialist","company":{"id":46984,"name":"DataArt","domain":"dataart.com","url":"https://alion.io/company/dataart-com","size_band":"51-200","is_staffing_agency":false,"employer_type":"services","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":{"grade":"B","score":75,"open_postings":19,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":27,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Data Science","role_family":"Data Science","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["Monterrey, Mexico"],"countries":["MX"],"hiring_countries":["BR","CO","MX","UY"],"hiring_countries_total":4,"salary":null,"salary_estimate":{"min_usd":28000,"max_usd":75000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1015},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google BigQuery","optional":false},{"name":"Looker","optional":false}],"status":"closed","first_seen_at":"2026-10-21T00:00:00Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-30T19:30:49Z","board_verified":false,"closed_at":"2026-10-30T19:30:49Z","days_open":9,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":9},"description":"We are looking for a Data Analyst with strong hands on experience in Google Analytics 4 and Google Tag Manager to improve tracking quality and support a structured analytics implementation. You will combine audit work, implementation, documentation, and collaboration with business and technical stakeholders.\nThe Analytics Platform project is focused on improving the quality and trustworthiness of web analytics data. You will help align tracking implementation, campaign attribution, and documentation so stakeholders and engineering teams can rely on consistent measurement.\nAudit GA4 properties, streams, containers, tags, triggers, variables, events, and naming variants.\nDiagnose duplicate page_view events and other tracking inconsistencies.\nAudit UTM usage and identify tracking loss across logins, domain hops, and redirects.\nDefine event dictionaries for priority events, custom definitions, key events, and custom channel groups.\nEstablish GTM naming conventions and one workspace per release standards.\nImplement approved fixes in GTM and GA4 after QA sign off.\nWrite specifications for application side changes including data layer values and acceptance tests.\nSupport UTM rollout through campaign management and tagging documentation.\nTake part in handover sessions and dry runs with the GA4 owner.\nCollaborate with the Business Analyst, QA Engineer, Data Architect, IT engineers, and tagging contractor.\n3 to 5 years of experience in digital analytics or web analytics.\nStrong hands on experience with Google Analytics 4.\nProven experience with Google Tag Manager including tags, triggers, variables, data layer, versioning, and publishing.\nExperience with UTM and campaign attribution frameworks.\nExperience diagnosing cross domain and redirect tracking issues.\nExperience using GA4 DebugView and GTM preview mode.\nAbility to translate business questions into event and metric definitions.\nAbility to document analytics definitions clearly.\nGood written and spoken English.\nComfort presenting to client stakeholders.\nAvailability with at least 4 hours of overlap with US East Coast working hours.\nFamiliarity with consent mode.\nExperience checking personal data in URLs and parameters.\nExperience with Looker Studio.\nExperience with BigQuery export of GA4 data.\nExperience working with IT engineering teams on data layer 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