{"id":1279036,"url":"https://alion.io/job/databeat-senior-marketing-manager","title":"Senior Marketing Manager","company":{"id":3806738,"name":"DataBeat","domain":"databeat.io","url":"https://alion.io/company/databeat","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"A","score":87,"open_postings":15,"ghost_share":0,"stale_share":0.533,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hyderabad, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"ISO 27001","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"GA4","optional":true},{"name":"HubSpot","optional":true},{"name":"Mixpanel","optional":true},{"name":"Salesforce","optional":true},{"name":"Tableau","optional":true}],"status":"live","first_seen_at":"2026-03-31T13:36:16Z","employer_posted_date":"2026-03-31","last_verified_at":"2026-10-29T06:13:27Z","board_verified":true,"closed_at":null,"days_open":211,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":211},"description":"Position Overview\nThe Sr. Marketing manager - Reporting to SVP Marketing is a leadership role responsible for defining, leading, and executing the organization’s complete marketing strategy. This position owns the brand marketing function and plays a critical role in driving business growth, strengthening brand presence, enabling revenue, and expanding market reach.\nThe role requires a seasoned marketing leader with deep expertise across all marketing disciplines, strong strategic acumen, and the ability to execute with excellence. The Sr. Marketing Manager will work closely with the Delivery and Business Group Heads, Sales, Solutions, Partnerships and HR teams to align marketing initiatives with organizational goals and long-term vision.\nRole Details\nJob Title: Sr Marketing Manager\nRole Level: Mid Leadership\nExperience Required: 6-8+ years marketing experience\nEducation: MBA / PGDM or equivalent qualification from Tier 1 or Tier 2 Institutes only (Mandatory)\nEmployment Type: Full-Time.\nKey Responsibilities\n1. Strategic Marketing Leadership\nDefine and own the overall marketing vision, strategy, and execution roadmap aligned with business objectives.\nAct as a strategic partner to leadership by providing market insights, competitive analysis, and growth recommendations.\nEstablish clear marketing goals, KPIs, and performance measurement frameworks.\n2. End-to-End Marketing Ownership\nTake complete ownership of all marketing functions including:Brand Marketing\nDigital Marketing\nPerformance Marketing\nDemand Generation\nContent Marketing\nProduct & Go-To-Market (GTM) Strategy\nPublic Relations & Corporate Communications\nEmployer Branding\n\nEnsure integrated marketing execution across all channels with consistent messaging and positioning.\nPlan, manage, and optimize the overall marketing budget with a strong focus on ROI.\n3.B2B Enterprise Marketing (NA & EMEA Focus)\nPlan and execute marketing strategies tailored for enterprise audiences across North America and EMEA.\nUnderstand regional market dynamics, buyer personas, and enterprise sales cycles to design effective campaigns.\nPartner with Sales, Partnerships, and Leadership teams to align marketing efforts with revenue goals.\n4.Digital, Performance & Demand Generation\nLead paid and organic marketing initiatives across platforms such as:Google Ads, Meta Ads, LinkedIn Ads\nSEO, SEM, and Social Media Marketing\n\nDesign, build, and optimize lead generation funnels and customer acquisition strategies.\nDrive continuous improvement through A/B testing, experimentation, and performance optimization.\nMonitor and analyze campaign performance to improve conversions, pipeline quality, and ROI.\n5.Events, Conferences & Field Marketing\nPlan and execute participation in industry events, conferences, webinars, and field marketing initiatives to drive brand awareness and qualified leads.\nCollaborate with Sales for pre-event promotions, on-ground engagement, and structured post-event follow-ups.\nMeasure and improve event ROI through lead tracking and nurturing workflows.\n6. Go-To-Market & Growth Initiatives\nPlan and execute comprehensive go-to-market strategies for new products, services, and feature launches.\nCollaborate with product, sales, and business teams to enable revenue growth.\nIdentify and develop new growth channels, strategic alliances, and market expansion opportunities.\nContinuously evaluate market trends and customer insights to drive innovation.\n7. Marketing Technology, Tools & Analytics\nOwn and optimize the organization’s marketing technology stack.\nEnsure effective utilization of tools such as:CRM & Marketing Automation (HubSpot, Salesforce, Zoho, or equivalent)\nAnalytics & Reporting (GA4, Mixpanel, Tableau, or equivalent)\n\nBuild dashboards, reports, and insights to track marketing effectiveness and business impact.\nPromote data-driven decision-making across all marketing initiatives.\n8. People Leadership & Team Management\nBuild, mentor, and lead a high-performing marketing team.\nDefine clear roles, responsibilities, and performance expectations.\nFoster a culture of accountability, innovation, and continuous improvement.\nEnable cross-functional collaboration between marketing, sales, product, and leadership teams.\nInformation Security & ISO 27001 Compliance\nSecurity is at the heart of everything we do. In this role, you will be strictly required to uphold our Information Security Management System (ISMS) policies in alignment with ISO/IEC 27001 standards. Responsibilities include safeguarding sensitive asset data, completing mandatory security awareness training, reporting potential security incidents or vulnerabilities immediately, and ensuring that daily operations comply with our rigorous data protection protocols.","description_format":"text","description_chars":4741,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Marketing Analytics & Attribution","Analytics & BI Consulting"],"lifecycle":[{"event":"open","at":"2026-09-26T02:29:56Z"}],"visa":[],"liveness":{"score":5,"band":"cold","label":"Long shot","p_open":1,"p_active":0.163,"p_room":0.28,"age_days":211,"expected_fill_days":29,"reasons":["conf:3","stale_co","win:tail","crowd:"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/databeat-senior-marketing-manager","json_url":"https://alion.io/job/databeat-senior-marketing-manager.json","meta":{"generated_at":"2026-10-29T09:39:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14657,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3806738},"rest":"https://alion.io/mcp/rest/get_company?id=3806738"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdatabeat-senior-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdatabeat-senior-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdatabeat-senior-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/databeat-senior-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdatabeat-senior-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1279036}},{"tool":"search_jobs","arguments":{"company":"databeat.io","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1279036},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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