{"id":3408170,"url":"https://alion.io/job/datacor-product-marketing-lead","title":"Product Marketing Lead","company":{"id":6899,"name":"Datacor","domain":"datacor.com","url":"https://alion.io/company/datacor","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":112000,"max_usd":208000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":187},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Copilot","optional":false},{"name":"HubSpot","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-28T15:44:45Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-01T06:19:20Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"About Us:\nDatacor is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our customers’ most difficult problems.\nWe are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at Datacorhelp our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications.\nAbout the Role \nWe are looking for a detail-oriented Product Marketing Manager to own product marketing for Datacor’s current and upcoming ERP platforms, including the integrated MES, WMS, and CRM offerings built on them. You’ll build and deliver the positioning, messaging, content, and campaign materials that sell the ERP as a connected platform, making the case for native applications over standalone point solutions, for both new prospects and our existing customer base. As our portfolio grows, you’ll also contribute to go-to-market efforts for our AI products. \nYou’ll partner closely with VP Marketing, Product Management, Sales, and Demand Generation to turn product capability into clear, differentiated messaging that goes directly into market. This is a hands-on individual contributor role for someone who enjoys producing high-quality work directly, can explain complex functionality in terms process manufacturers care about, and wants to grow their scope over time. \nKey Responsibilities \nGo-to-Market Execution ERP Portfolio \nBuild and execute go-to-market plans for launches, releases, and updates across current and upcoming ERP platforms and their integrated MES, WMS, and CRM solutions. \nWrite and produce launch materials including product copy, webinar content, email campaign copy, sales-facing launch decks, product videos, supporting social content, and more. \nMaintain clear, differentiated messaging across current and upcoming offerings to ensure customers and prospects understand what's current, what's available, and what's ahead. \nPlan and execute content for webinars and user meetings, including agenda planning, presentation development and on-stage or on-camera delivery of product-focused sessions. \nContribute messaging and content to AI product launches as the portfolio evolves. \nDemand Generation Partnership & Customer Marketing \nBuild messaging and content for solution adoption and expansion within the ERP customer base, including migration, upsell, and attach campaigns, while your campaign manager counterpart owns build, scheduling, and execution. \nWork directly with Demand Generation to translate messaging and positioning into the campaign planning - providing theme, content, copy, and product direction they can put directly into market. \nMeet regularly with your campaign manager counterpart to review what's resonating in market and adjust messaging and content accordingly. \nProvide input on customer segmentation and lifecycle messaging so campaigns reflect where a customer sits in their journey with Datacor, from new-logo to renewal to expansion. \nPositioning, Messaging & Content \nDevelop positioning and messaging for the ERP platform and its integrated MES, WMS, and CRM solutions, clearly distinguishing current capability from roadmap and articulating the advantages of a unified platform over best-of-breed alternatives. \nWrite and produce content for the ERP platform and its integrated solutions, including sales sheets, product web copy, blog content, customer stories, explainer videos, pitch decks, and competitive comparisons. \nEnsure messaging consistency and brand compliance across all ERP-related content, and flag positioning gaps or cross-product inconsistencies as they arise. \nSales Enablement \nBuild and maintain battlecards, competitive intelligence briefs, and objection-handling guides for the ERP platform, including competitive positioning against standalone MES, WMS, and CRM vendors. \nCoordinate and plan enablement sessions for Sales alongside Product Management. \nMaintain a proof-point library of case studies, ROI data, and customer references for the ERP platform, including evidence of the value of integrated solutions. \nMarket Intelligence & Analysis \nConduct win/loss interviews and monitor competitive activity for the ERP platform and integrated solutions, including standalone MES, WMS, and CRM competitors, and compile findings into actionable briefs. \nPartner with VP Marketing and Product to surface customer and market signal that informs positioning and prioritization decisions. \nQualifications \n4+ years of experience in product marketing strategy and execution, ideally in B2B technology or vertical SaaS. Experience marketing to chemical or process manufacturing industries, or to ERP buyers specifically, is a strong plus. \nExperience marketing an ERP or platform suite with add-on solutions, including positioning integrated capabilities against best-of-breed point solutions and messaging products still in development. \nHands-on, forward-thinking use of AI tools (e.g., Claude, ChatGPT, Copilot) in day-to-day marketing work with a track record of finding new ways to apply AI to increase output and quality. \nHands-on experience building and executing marketing campaigns in a marketing automation platform (e.g., HubSpot), and creating content for social and digital channels. \nExperience working day-to-day with a demand generation, translating messaging into assets that go directly into live campaigns. \nComfort presenting and delivering content at webinars, conferences, or user events. \nResults-driven with strong attention to detail and a track record of independently managing complex, overlapping workstreams. \nExceptional written and verbal communication skills, with experience crafting compelling, differentiated narratives for technical audiences. \nStrong project management capabilities with the ability to lead multiple initiatives in a fast-paced environment. \nProficiency in tools such as HubSpot, Canva, Salesforce or similar marketing/product tech stacks. \nBachelor's degree in Marketing, Business, Communications, or a related field. \nAt Datacor, we believe great work deserves great rewards. That’s why we offer a comprehensive benefits package designed to support your well-being, growth, and work-life balance. Here’s what you can look forward to:\nFlexible time off (FTO) policy\nPaid parental leave\nRemote-first work environment\n401(k) with company contribution\nPremier medical, vision, and dental insurance with company-funded HRA\nCompetitive pay and bonus programs\nEmployee assistance program\nA culture of rewards and recognition\nEOE Statement:\nDatacor is an Equal Opportunity Employer and does not discriminate on the basis or race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic. \nUse of AI During Interviews: \nAt Datacor, we value thoughtful problem-solving and authentic perspectives. To ensure a fair and consistent evaluation process, we ask that candidates do not use generative AI tools or outside assistance during live interviews unless explicitly stated otherwise. We're interested in hearing your experience, your approach, and how you think through challenges.","description_format":"text","description_chars":7547,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Flexible time off","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["ERP & Business Management Software","Simulation & Digital Twin Software","Manufacturing & Industrial Software"],"lifecycle":[{"event":"open","at":"2026-10-28T16:51:42Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 7","filings_12m":7,"filings_prev_12m":2,"green_card_filings_12m":0,"median_offered_wage_usd":137500,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":3,"expected_fill_days":44,"reasons":["conf:3","velocity","win:early"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/datacor-product-marketing-lead","json_url":"https://alion.io/job/datacor-product-marketing-lead.json","meta":{"generated_at":"2026-11-01T08:09:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12709,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":6899},"rest":"https://alion.io/mcp/rest/get_company?id=6899"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdatacor-product-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdatacor-product-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdatacor-product-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/datacor-product-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdatacor-product-marketing-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3408170}},{"tool":"search_jobs","arguments":{"company":"datacor.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3408170},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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