{"id":1599496,"url":"https://alion.io/job/datalogic-marketing-specialist","title":"Marketing Specialist","company":{"id":54182,"name":"Datalogic","domain":"datalogic.com","url":"https://alion.io/company/datalogic","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":96000,"max_usd":191000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3011},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-01T18:56:22Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-28T05:41:18Z","board_verified":true,"closed_at":null,"days_open":26,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":26},"description":"Marketing Specialist\nThe Marketing Specialist works closely with the Marketing Manager to plan, execute and manage within respective country/region all local marketing activities.\nIdeal candidate is in the Philadelphia area to be able to coordinate some activities in our Hatfield, PA office.\nRole mission\nThis role will help develop and deliver local marketing activities that support the local sales organization by creating demand (leads) that will help to acquire new customers, retain and grow existing customers and deliver growth in revenue. The specialist will develop a deep understanding of the local ecosystem including the channel and field priorities to help define a local marketing plan including channel marketing plans to support growth objectives. They will work closely with the marketing manager, local sales, the marketing manager, channel sales and the global marcom team for designing integrated campaigns for the local market. These campaigns will include co-marketing activities with channel partners and will be supported from creation to completion. This role will be constantly interacting with the local sales teams and channel partners, including regular participation in team calls, in person meetings and planning sessions.\nKey responsibilities\nParticipation in the budget and marketing planning for the year including co-marketing plan development for channel partners\nResource planning and budget control\nDevelopment and implementation of local marketing activities according to the Corporate Guidelines and in line with local sales plans\nGeneration of qualified end customer leads through marketing campaigns\nManagement and success control of these campaigns using the CRM system\nMedia/Press work - touchpoint for local media, develop a media plan including SoMe activities\nConstant interaction with the marketing manager to ensure compliance with the corporate marketing and communication plan. They will constantly monitor the campaigns and their results and ensure budget alignment and regular ROI verification. \nSupport in trade show, fairs and events as well as on-site representation as needed\nQualifications\n\nEducation (School/Specialization)\n\nBachelor’s degree in marketing, business, communications, or relevant field of study.\n\nPrimary Language\n\nFluent in English\n\nYears of Experience\n\nMinimum 5 years of experience in marketing and team management in North America, ideally within a multinational company.\n\nSPECIFIC KNOWLEDGE AND INFORMATION TECHNOLOGY:\nProven expertise in developing tailored solution messaging across diverse target personas and communication channels, including email campaigns, social media, trade show collateral, and digital advertisements, to drive engagement and conversion.\nProven ability to co-develop strategic marketing plans with external partners and deliver campaigns\nExperience delivering comprehensive reports and that measure ROI, pipeline impact, and campaign effectiveness. \nExperience creating content for different assets (brochures, flyers, social media posts, customer presentations, etc)\nUnderstanding of how to drive business and marketing in the field and also with and through the channel ecosystem;\nExperience in a business-to-business (B2B) environment, high-tech products/services;\nDemonstrated experience in cooperating with sales team;\nCreative thinking, problem solving and have a bias for action;\nMotivated marketer who thrives on working in complex and challenging environments of a rapidly evolving business;\nAnalytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible;\nTeam player;\nProject Management (able to lead and execute a project as well as give push back to sales when necessary);\nStrong communicator (recognizing internal and external stakeholders to maintain status and progress of marketing activities);\nStructure (maintaining organization/details/Rebates&ROI).\nFamiliarity with Ms Dynamics/Office preferred\nOTHER INFORMATION & SPECIFIC SKILLS\nPassion for technology, understands sales driven systems and is experienced in B2B marketing. Willing to travel to meet with sales leaders, partners, attend events and support the sales team\nJob Description\nCOMPANY BACKGROUND\nDatalogic is a global technology leader in the automatic data capture and factory automation markets, specialized in the designing and production of barcode readers, mobile computers, sensors for detection, measurement and safety, RFID, vision and laser marking systems.\nDatalogic can boast over 50 years of history, during which it has achieved unique results: approximately 1.200 patents in multiple jurisdictions; 11 research centers and development (in Italy, USA, China and Vietnam); thousands of prestigious partners and customers deployed over five continents. The company has grown constantly over the years, thanks to the dedication with which customer needs have always been at the heart of the quality of its products and to the considerable investments in Research & Development, supported by a management capable of looking to the future.\nToday, Datalogic Group has approximately 3,000 employees worldwide, distributed in 29 offices, with 11 manufacturing and repair facilities in the USA, Hungary, Slovakia, Italy, China, Vietnam and Australia.\nEQUAL OPPORTUNITY EMPLOYER:\nDatalogic USA, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by federal, state, or local laws.","description_format":"text","description_chars":5739,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Industrial Automation"],"lifecycle":[{"event":"open","at":"2026-10-01T18:56:22Z"}],"visa":[],"liveness":{"score":28,"band":"fade","label":"Fading","p_open":1,"p_active":0.619,"p_room":0.45,"age_days":26,"expected_fill_days":14,"reasons":["conf:0","velocity","win:tail"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/datalogic-marketing-specialist","json_url":"https://alion.io/job/datalogic-marketing-specialist.json","meta":{"generated_at":"2026-10-28T09:05:27Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11797,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":54182},"rest":"https://alion.io/mcp/rest/get_company?id=54182"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdatalogic-marketing-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdatalogic-marketing-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdatalogic-marketing-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/datalogic-marketing-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdatalogic-marketing-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1599496}},{"tool":"search_jobs","arguments":{"company":"datalogic.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1599496},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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