Director, Content Marketing & Social Media
See yourself at Dataminr
Dataminr is looking for a strategic B2B marketeer to become our Director of Content Marketing and Social Media, reporting to the VP of Brand and Communications. You'll spearhead shaping a high-impact content and social strategy that builds brand awareness, thought leadership, and demand - owning the content roadmap and social execution that brings our storytelling to life.We're looking for a self-starter who can set the vision while executing fast, someone who knows how to craft content for every stage of the buyer's journey, get it in front of the right audiences, and prove its impact through data. You'll turn complex topics in corporate security, cybersecurity, and public sector into content that resonates. This is a rare chance to shape Dataminr's voice, elevate our AI and security leadership, and build a content engine that fuels real growth.
AI Innovation at Dataminr
Working at Dataminr you’ll have the opportunity to tackle the most exciting trends in AI on a daily basis to power a revolutionary product that uncovers critical events around the world as they unfold.
Regenerative AI: our AI technology, ReGenAI, is a new form of generative AI that automatically regenerates real-time Live Event Briefs as events unfold. Learn more here.
Agentic AI: we recently launched our Agentic AI capability, what we’re calling our Intel Agents, that autonomously generates critical context for our clients on real-time events, threats, and risks allowing them to see the clearest, most accurate view of what’s happening on the ground. Learn more here
Multimodal AI: our platform detects events from many different types of data (images, video, sensor data, audio, and text in over 150 languages). Learn more here.
The Opportunity
Own end-to-end content strategy and the content roadmap, positioning Dataminr as a leader in real-time information and aligning with marketing, sales, and product priorities to deliver against time-bound goals.
Develop and edit high-quality content - blogs, whitepapers, reports, case studies, videos - with SMEs, implementing content standards, templates, and consistent messaging across all materials.
Develop and execute a social media strategy that drives brand building, audience growth, conversions, and awareness, including campaigns for top-of-funnel brand awareness and middle-of-funnel demand generation, and strategies tailored to regional needs (primarily EMEA).
Amplify employer brand and executive presence through content and social activity around corporate initiatives, thought leaders, and culture, partnering with PR, social, and digital teams to extend reach across earned, owned, and paid channels.
Develop and monitor key performance metrics (organic traffic, SEO, engagement, conversions, leads), measuring and optimizing content and social performance.
Conduct interviews with internal and external stakeholders - customers, thought leaders - to fuel content ideation, serving as an evangelist for Dataminr's brand and message through thought leadership.
Develop and maintain AI-powered workflows, tools, and best practices for the content team - establishing standards that ensure consistency, brand voice alignment, and compliance (e.g., Gartner citation rules) across all AI-assisted output.
Leverage AI to accelerate content ideation, drafting, and production across formats, enabling the team to scale output and turnaround time without sacrificing editorial quality or strategic rigor.
What you bring
At Dataminr, we value you for who you are. We encourage you to apply for this role, even if you don't meet every qualification. Our candidates are reviewed on the basis of their skill and potential to succeed.
BS/MS degree in Marketing or related field (journalism experience a plus), with leadership experience and excellent written and verbal communication skills.
8+ years of demonstrable experience across content strategy, asset development, and demand generation, with proven success in content marketing and social media strategy.
B2B technology background required, preferably with SaaS-based organizations that have scaled programs globally; passionate about content generation across digital advertising, brand awareness, websites, and social, with a strong understanding of SEO best practices.
Strong track record in performance analytics, using data-driven decisions to continually optimize content and drive the customer acquisition funnel.
Strong interpersonal and presentation skills, with the ability to confidently present insights and recommendations to senior management, and coordinate across multiple teams throughout the organization.
Ability to acquire and manage external content resources (e.g., research firms, subject matter experts) to develop third-party content, while staying current on the latest trends and best practices in content strategy, social media, digital experiences, and measurement.
About Dataminr
At Dataminr, we are a mission driven team of talented builders, creators and visionaries who have real-world impact on how organizations are able to respond to events. Dataminr’s groundbreaking, AI-powered, intelligence platform provides organizations with the earliest signals of emerging risks, events, and threats before they unfold. Trusted by two-thirds of the Fortune 50 and half of the Fortune 100, Dataminr’s platform analyzes billions of public data inputs spanning text, image, video, audio and sensor data across 150+ languages, empowering our clients to stay one step ahead in an increasingly complex world where every second counts.
Founded in 2009, we have pioneered the world’s first real-time event detection platform, long before the recent Gen AI ‘boom.’ Dataminr operates all around the world united by our passion to use AI for the greater good, be agents of positive change and put our technology into the hands of clients charged with the responsibility to keep organizations running and keep people safe.
As our employees focus on developing our revolutionary technology, we focus on our employees. Dataminr is proud to offer a variety of flexible work arrangements, offices all over the world to foster collaboration, generous PTO and sick leave, and more, as part of our competitive benefits package aimed at keeping all our employees happy and healthy. Explore all our benefits here.
We believe our differences give us strength. Our employees are empowered to be their best, authentic selves through various opportunities, such as our robust employee resource group (ERG) network, manager development programming, professional development funds, and more.
We serve a global community made up of many cultures and strive to reflect the world and clients we serve, with a workforce built on merit and equity. We actively condemn racism and discrimination in any form. We stand for social good, fostering a culture of allyship, and standing up for those who face systemic barriers to equality. We lead with empathy and strive to be agents of positive change in our company and in our communities.
The annual base salary range for this position is $142,800 - $210,000. You will also be eligible to receive a discretionary bonus and Company equity. Actual salary will be based on a number of factors including, but not limited to, geographic location, applicant skills, and prior relevant experience.Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.
Dataminr will collect and process your personal data in accordance with Dataminr’s candidate privacy notice availablehere. By providing your details and applying via our careers website, you acknowledge that you have read our candidate privacy notice. If you have any queries, please contact[email protected]or[email protected].
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