{"id":2594558,"url":"https://alion.io/job/dataspring-director-growth-marketing-2","title":"Director, Growth Marketing","company":{"id":2701418,"name":"DataSpring","domain":"dataspring.com","url":"https://alion.io/company/dataspring","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":134000,"max_usd":249000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":538},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Microsoft Office","optional":false},{"name":"Salesforce","optional":false}],"status":"closed","first_seen_at":"2026-09-17T23:29:59Z","employer_posted_date":"2026-09-17","last_verified_at":"2026-10-28T01:37:21Z","board_verified":false,"closed_at":"2026-10-28T01:37:21Z","days_open":40,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":40},"description":"Position Summary\nThe Director, Growth Marketing leads DataSpring’s growth marketing function and is accountable for translating company objectives into segment-based strategies, integrated campaigns, events, performance marketing, and measurable business outcomes. This role sets the function’s priorities, operating model, annual planning inputs, budget recommendations, performance expectations, and team accountability across payer and provider markets.\nAs part of DataSpring’s segment-based growth marketing model, this role directly owns the provider segment strategy, including provider buyers and clinician/profile manager audiences, and oversees growth marketing execution across both payer and provider segments. The Director is responsible for demand creation, pipeline contribution, customer expansion, event performance, marketing ROI, and continuous optimization of growth marketing programs.\nThe role operates at both strategic and executional altitudes: setting direction and standards across the full growth marketing portfolio, while personally architecting provider segment campaigns, content direction, and event strategy where needed.\nThis role collaborates closely with Product Marketing, Marketing Communications, Brand Marketing, Marketing Operations & Analytics, Sales, Account Management, Business Development, and Product Management to ensure growth programs are aligned with positioning, narrative, brand standards, commercial priorities, and measurable business goals.\nThe Director, Growth Marketing is a full-time, remote, exempt position and reports to the SVP, Brand, Marketing & Communications\nSpecific Responsibilities\nGrowth Strategy, Segmentation & Planning\nOwn the overall growth marketing strategy for DataSpring, setting direction across integrated campaigns, content, and performance marketing in service of company revenue and market share goals.\nTranslate company objectives into annual growth marketing plans, campaign strategies, event strategies, budget recommendations, and measurable outcomes.\nLead the team's transition from a product-organized model to a segment-organized model, with growth marketing structured around the payer and provider markets.\nDirectly own provider segment growth strategy, including provider-specific goals, buyer personas, journeys, campaign priorities, and integrated marketing plans.\nEnsure growth strategies appropriately address distinct provider audiences, including decision-makers, clinicians, and profile managers, where applicable.\nOversee channel strategy, audience targeting, campaign activation, and optimization across payer and provider segments.\nRetain overall accountability for the payer market segment's strategy and results, with day-to-day payer campaign strategy and execution led by the Payer Growth Marketing function.\nPartner with Sales, Account Management, and Business Development on pipeline targets, account-based marketing, cross-sell, customer expansion, and net-new provider opportunities.\nTeam Leadership & Operating Model\nDirectly manage, coach, and develop a multidisciplinary growth marketing team across campaign strategy, content and communications, performance marketing, event strategy, and lead generation. \nPersonally own the provider market segment end-to-end strategy, campaign design, and event strategy and design, directing the appropriate growth marketing resources in execution. \nDelegate ownership of the payer market segment's campaign strategy and execution, including payer event strategy and design, to the appropriate growth marketing leader while providing oversight to ensure payer campaigns stay aligned with overall growth strategy and brand standards. \nSet team priorities, operating rhythms, resourcing plans, accountability measures, and integrated planning practices across content, campaigns, performance channels, events, and customer marketing.\nApply ongoing performance management practices - feedback, coaching, counseling, and development planning - across direct reports, including hiring for open roles on the team.\nEstablish event strategy and governance across payer and provider segments, including prioritization, experience design, lead goals, and performance measures.\nOwn the customer marketing strategy and growth framework across both segments, with execution delegated through the growth marketing team.\nReview payer segment campaign plans, budget, and performance with the Payer Growth Marketing function on a regular cadence to maintain accountability for that segment's results.\nProvider Segment Go-to-Market Design & Execution\nTranslate provider market and customer needs into goals, objectives, strategies, tactics, integrated campaign plans, and timelines.\nProvide strategic direction for audience-specific campaigns and engagement strategies targeting provider decision-makers, clinicians, and profile managers.\nDirect provider-focused content and campaign assets that reflect provider pain points, use cases, and commercial priorities.\nActivate provider-focused digital, paid, organic, and account-based channels to drive awareness, engagement, qualified demand, and pipeline contribution.\nOwn provider-focused event strategy and design, partnering with the Event and Field Marketing functions on logistics, execution, lead capture, routing, and follow-up.\nProvide oversight and regular review of provider segment campaign plans, budget, and performance with the Event and Field Marketing functions to ensure go-to-market activities remain aligned with provider segment goals and measurable business outcomes. \nOwn the provider segment marketing budget; allocate spend across channels, events, and vendors to hit lead and pipeline targets, and manage associated ROI.\nGrowth Marketing Event Strategy\nOwn the overarching growth marketing event strategy, including how events support segment priorities, audience engagement, demand generation, customer expansion, and business growth objectives.\nEstablish the annual events strategy, prioritization framework, calendar, budget, experience design, lead goals, follow-up model, and success metrics across both payer and provider segments.\nDirect the overall workload and priorities of the Event and Field Marketing functions across both segments, ensuring logistics, execution, and lead management are resourced appropriately for provider and payer events alike.\nCross-Functional Partnership & Role Clarity\nProduct Marketing: Partner on portfolio positioning, messaging frameworks, competitive intelligence, and commercial enablement; activate that positioning into segment-specific campaigns and demand-generation programs.\nMarketing Communications: Partner on corporate narrative, thought leadership, executive communications, and earned media alignment; ensure growth campaigns reflect approved narrative and brand voice.\nMarketing Operations & Analytics: Partner with the Marketing Operations & Analytics function on lead flow, attribution, and reporting infrastructure to track provider segment performance (MQLs, SQLs, pipeline, CAC, LTV).\nBrand Marketing: Partner on brand identity, creative production, digital marketing infrastructure, and website needs; brief creative and web requirements for payer and provider campaigns.\nSales, Account Management & Business Development: Partner on lead follow-up, handoffs, campaign briefs, account-based marketing, cross-sell, customer expansion, and net-new opportunities across both payer and provider segments.\nPerformance Leadership, Reporting & Optimization\nLead the performance of the growth marketing function, setting clear goals, priorities, operating rhythms, and accountability measures across campaigns, content, performance marketing, events, and customer marketing.\nDefine and manage growth marketing KPIs across payer and provider segments, including awareness, engagement, MQLs, SQLs, pipeline contribution, campaign ROI, event performance, conversion rates, and customer expansion outcomes.\nPartner with Revenue Operations to establish dashboards, attribution models, and reporting infrastructure that show growth marketing's contribution to business objectives.\nUse performance data to continuously optimize audience strategy, campaign design, channel mix, content performance, event investments, and budget allocation.\nHold direct reports accountable for measurable outcomes, ensuring each function within growth marketing has clear goals, metrics, timelines, and performance expectations.\nOther\nRepresent growth marketing and the provider segment in cross-departmental planning for conferences and industry events, partnering with Business Development and Product Management as needed.\nOther duties as assigned to support marketing and communications.\nSupervisory Responsibilities\nThe Director, Growth Marketing will lead and develop a multidisciplinary growth marketing team responsible for integrated campaigns, content and communications, performance marketing, event strategy, and lead generation activities across payer and provider segments.\nSkills\nAbility to operate at two altitudes at once: setting strategic direction across the full growth marketing portfolio (both payer and provider segments) while personally rolling up sleeves to architect and execute provider segment campaigns, content direction, and events.\nProven ability to build and lead a market-segment-based growth marketing strategy, including translating a segment's needs into an integrated, multi-channel go-to-market plan.\nStrong people leadership skills, with experience managing and developing a team spanning content, campaigns, and performance marketing disciplines.\nAbility to partner effectively across product marketing, marketing communications, sales, and business development, with a clear understanding of where growth marketing's ownership starts and stops relative to those functions.\nStrong analytical capabilities to analyze market research, competitive intelligence, and end-to-end conversion metrics to develop sound segment strategies and measure results.\nExpertise in marketing automation, CRM, and demand-generation tooling (e.g., Pardot, Marketo, HubSpot, Salesforce, DemandBase), and in rolling a go-to-market strategy into an integrated marketing plan.\nExperience with account-based marketing and strategic account planning in partnership with business development.\nExcellent written and verbal communication skills, with the judgment to apply established brand narrative and product positioning rather than originate it.\nAbility to set priorities, manage multiple workstreams, and keep a team on track against deadlines and budget.\nDemonstrated budget and ROI management experience, with accountability for a clear ROI target.\nProficiency in Salesforce (preferred), Pardot/Marketo/HubSpot, DemandBase, and MS Office/PowerPoint.\nDeep expertise in performance marketing, reporting and optimization, including setting the performance KPIs for growth marketing that support business objectives, and cross collaborating with Revenue Operations, Sales Operations and finance.\nProven ability to influence senior cross-functional stakeholders without direct authority, particularly Sales and Account Management leaders, to align growth priorities, resolve competing needs, and drive execution against shared revenue and customer expansion goals.\nExperience & Education\n10+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, segment marketing, or related disciplines.\nExperience developing and leading integrated growth marketing strategies that drive awareness, engagement, qualified demand, pipeline growth, customer expansion, and measurable business outcomes.\nExperience leading cross-functional marketing initiatives across campaign strategy, content, events, digital marketing, performance marketing, account-based marketing (ABM), and customer marketing.\nExperience managing and developing high-performing marketing teams, including responsibility for performance management, coac...","description_format":"text","description_chars":14970,"description_truncated":true,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Health Care","Professional Services"],"lifecycle":[{"event":"open","at":"2026-10-15T06:45:39Z"},{"event":"close","at":"2026-10-28T01:37:21Z"}],"visa":[],"liveness":null,"pay":null,"html_url":"https://alion.io/job/dataspring-director-growth-marketing-2","json_url":"https://alion.io/job/dataspring-director-growth-marketing-2.json","meta":{"generated_at":"2026-10-29T22:08:22Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":32697,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2701418},"rest":"https://alion.io/mcp/rest/get_company?id=2701418"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdataspring-director-growth-marketing-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdataspring-director-growth-marketing-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdataspring-director-growth-marketing-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dataspring-director-growth-marketing-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdataspring-director-growth-marketing-2"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2594558}},{"tool":"search_jobs","arguments":{"company":"dataspring.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2594558},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}