{"id":3721390,"url":"https://alion.io/job/dayforce-digital-marketing-program-manager","title":"Digital Marketing Program Manager","company":{"id":175960,"name":"Dayforce","domain":"dayforce.com","url":"https://alion.io/company/dayforce","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"B","score":79,"open_postings":19,"ghost_share":0,"stale_share":0.842,"repost_share":0,"time_to_fill_p50_days":36,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Asana","optional":false},{"name":"Scrum","optional":false}],"status":"live","first_seen_at":"2026-11-03T06:00:00Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-05T13:55:36Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"About the opportunity\nThe Digital Marketing Program Manager is responsible for keeping the Digital Marketing team’s web and digital work moving efficiently while leading delivery of high-impact initiatives. This role oversees the operational coordination of website changes and updates, maintains workflow visibility, and partners closely with Project Operations on intake, prioritization, capacity, resourcing, and timelines. The role also provides end-to-end program management for initiatives such as website launches, platform implementations, and digital experience enhancements.\nThe ideal candidate is highly organized and effective at collaborating across Marketing, partnering closely with Project Operations, Creative, Content, Product Marketing, Marketing Automation, IT, and external partners. They bring structure and process to fast-moving work.\nWhat you’ll get to do\nTeam Workflow\nPartner with Project Operations, Traffic Management, and Digital Marketing leadership to align active work to business priorities, available capacity, resourcing, and agreed service levels.\nMaintain and monitor the team’s work request system, including active projects, owners, milestones, dependencies, and deadlines.\nContribute to the continuous improvement of intake, workflow, and delivery processes established with Project Operations and Traffic Management.\nFacilitate regular planning, prioritization, and status meetings; identify risks, bottlenecks, and resourcing conflicts early.\nCreate clear, consistent communication for stakeholders on request status, timing, scope, and required decisions.\nImprove team processes, templates, and operating rhythms to make delivery more efficient and predictable, ensuring cross-disciplinary efforts stay on track.\nDevelop reporting that provides visibility into team workload, throughput, project health, and delivery performance.\nEnsure work consistently meets pre-defined website standards and SLAs.\nProgram and Project Management\nLead planning and execution for large, cross-functional digital programs from kickoff through launch and post-launch optimization.\nUse project-management tools (primarily Optimizely) to build and maintain detailed plans and track and report on project progress, dependencies, resourcing, risks, governance, and key decisions.\nCoordinate internal teams and external vendors to ensure work is delivered on time, within scope, and to the required quality standards.\nDrive alignment among business, marketing, creative, content, technology, analytics, and legal stakeholders.\nFacilitate project meetings, maintain action logs, and escalate decisions or risks when needed.\nSupport change management for new platforms, workflows, and ways of working.\nEnsure projects follow defined website standards, quality-assurance requirements, and service-level expectations.\nSkills and experience we value\n5+ years of experience in program management, project management, marketing operations, digital marketing, or a related field.\nExperience managing complex, cross-functional digital projects, such as website redesigns and launches, CMS implementations, marketing technology roll-outs, or integrated campaign programs.\nExperience using AI-enabled tools to improve project planning, reporting, documentation, and workflow efficiency.\nStrong understanding of digital marketing workflows, including web, content, creative, campaign, analytics, and marketing technology work.\nDemonstrated ability to manage competing priorities and create clarity in a high-volume environment.\nExcellent organizational, communication, facilitation, and stakeholder-management skills.\nExperience with project-management tools such as Asana, Optimizely, or similar platforms.\nAbility to translate strategic goals into actionable plans, milestones, and measurable outcomes.\nComfortable operating at both a detailed execution level and a broader program-planning level.\nWhat would make you stand out\nExperience in B2B marketing or a global enterprise organization.\nExperience supporting website platforms, CMS or DAM implementations, and digital experience initiatives.\nPMP, Agile, Scrum, or similar project-management certification.\nExperience using capacity-planning, workflow, and reporting tools to improve team operations.","description_format":"text","description_chars":4266,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":5,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["HR & Payroll 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