{"id":2895121,"url":"https://alion.io/job/dayforce-field-marketing-manager-2","title":"Field Marketing Manager","company":{"id":175960,"name":"Dayforce","domain":"dayforce.com","url":"https://alion.io/company/dayforce","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"A","score":87,"open_postings":13,"ghost_share":0,"stale_share":0.308,"repost_share":0,"time_to_fill_p50_days":64,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":90000,"max_usd":184000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2824},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Power BI","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-25T04:00:00Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-23T17:56:49Z","board_verified":true,"closed_at":null,"days_open":28,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":28},"description":"About the Opportunity\nField Marketing at Dayforce connects marketing strategy to the priorities of our regional go-to-market teams. We partner closely with Sales to understand the business, identify where marketing can have the greatest impact, and build programs that create pipeline, accelerate active opportunities, and support customer growth.\nAs a Field Marketing Manager supporting the new business, you will own the field marketing strategy and plan for your business. You’ll use account, engagement, intent, and pipeline insights to identify opportunities, prioritize investments, and develop programs for the accounts and audiences that matter most. You’ll serve as a key connection between Sales and Marketing—bringing regional priorities and customer insights into Marketing while bringing the right marketing programs, resources, and recommendations back to the field. Success in this role requires strong sales partnership, commercial judgment, data-driven decision-making, and the ability to turn strategy into action.\nWhat You’ll Get to Do\nOwn the field marketing strategy and plan for your assigned segment or region, aligned to sales priorities, pipeline needs, priority accounts, and business goals.\nPartner closely with sales leadership and sellers to understand their business, identify pipeline gaps and opportunities, and recommend where marketing can have the greatest impact.\nUse account, engagement, intent, and pipeline data to identify opportunities and build programs that create new pipeline, accelerate active opportunities, and support expansion within existing customers.\nDevelop and execute integrated field and account-based marketing programs across in-person, virtual, digital, executive, partner, and other channels based on the needs of the audience and business.\nBuild account-based strategies for priority accounts and opportunities, determining the right audience, marketing approach, and level of investment based on business potential.\nOwn programs end to end—from strategy, audience and account selection through seller activation, execution, follow-up, measurement, and optimization.\nPartner with Sales and BDR teams to drive clear activation around programs, including account prioritization, contact identification, invitations, outreach, and follow-up.\nBring together the right teams across Marketing—including Demand Generation, Product Marketing, Brand, Customer Marketing, Partner Marketing, and Marketing Operations—to deliver coordinated programs for the field.\nServe as the voice of your sales organization within Marketing and the voice of Marketing within Sales, creating a strong feedback loop around customer needs, market insights, priorities, and performance.\nBuild strong relationships and credibility with sales leadership and sellers, acting as a strategic marketing partner rather than simply an execution resource.\nEvaluate incoming opportunities and requests based on business impact, audience, timing, and available resources. Make clear recommendations on where to invest, what to prioritize, and when a different approach is needed.\nDefine success measures before programs launch and regularly evaluate performance against the intended business outcome, including priority-account engagement, meetings, pipeline creation, opportunity progression, pipeline acceleration, and expansion where applicable.\nUse program results and sales feedback to identify what is working, what needs to change, and where we should scale or shift investment.\nContribute to business reviews and planning discussions with clear insights, recommendations, and next actions based on marketing and pipeline performance.\nOwn program budgets, forecasting, procurement, and financial accuracy for your area of responsibility.\nTravel up to 20% to support key programs, customer experiences, and sales activities.\nSkills and Experience We Value\n8+ years of B2B marketing experience, including significant experience in Field Marketing, Account-Based Marketing, Demand Generation, or a related role.\nExperience partnering directly with B2B sales organizations and a strong understanding of the sales process, account planning, pipeline management, and opportunity progression.\nDemonstrated ability to build marketing strategies based on business priorities and translate those strategies into programs that drive measurable outcomes.\nStrong analytical skills with the ability to interpret account, engagement, intent, and pipeline data and turn it into clear insights and actions.\nExperience using platforms such as Salesforce, Power BI, intent and account intelligence platforms, marketing automation, and sales engagement tools to inform decisions and measure performance.\nHands-on experience developing and executing integrated, multi-channel B2B marketing programs for SEGMENT accounts.\nExperience developing account-based marketing strategies and programs for priority accounts and buying audiences.\nStrong project and program management skills with the ability to manage multiple priorities, stakeholders, timelines, and budgets.\nStrong written and verbal communication skills with the ability to simplify complex information, make clear recommendations, and lead productive discussions with Sales and Marketing stakeholders.\nAbility to work independently, make sound decisions, and operate effectively in a fast-moving, matrixed organization.\nWhat Would Really Make You Stand Out\nStrong commercial judgment and the ability to connect marketing activity to sales and business outcomes.\nAbility to quickly understand a sales territory or segment, diagnose where the biggest opportunities and gaps exist, and recommend a focused marketing response.\nA strong account-based mindset with experience using account, intent, engagement, and opportunity signals to determine where and how to activate marketing.\nDemonstrated ability to earn credibility with sales leaders and sellers through strong business understanding, follow-through, and practical recommendations.\nAbility to prioritize and make tradeoffs rather than treating every request or opportunity equally.\nExperience creating high-value programs for complex enterprise buying groups and long sales cycles.\nStrong understanding of Cloud/SaaS B2B applications; experience in HCM, HR technology, or adjacent categories is a plus.\nCuriosity and a continuous-improvement mindset—you look at results, identify what can be better, and apply those learnings to the next program.","description_format":"text","description_chars":6469,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["HR & Payroll Software"],"lifecycle":[{"event":"open","at":"2026-10-20T04:23:24Z"}],"visa":[],"liveness":{"score":79,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.873,"p_room":0.9,"age_days":28,"expected_fill_days":64,"reasons":["conf:2","velocity","win:mid"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/dayforce-field-marketing-manager-2","json_url":"https://alion.io/job/dayforce-field-marketing-manager-2.json","meta":{"generated_at":"2026-10-23T18:30:26Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":28217,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":175960},"rest":"https://alion.io/mcp/rest/get_company?id=175960"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdayforce-field-marketing-manager-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdayforce-field-marketing-manager-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdayforce-field-marketing-manager-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dayforce-field-marketing-manager-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdayforce-field-marketing-manager-2"}]}