{"id":4113711,"url":"https://alion.io/job/dayforce-sr-manager-field-marketing","title":"Sr Manager, Field Marketing","company":{"id":175960,"name":"Dayforce","domain":"dayforce.com","url":"https://alion.io/company/dayforce","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"B","score":79,"open_postings":25,"ghost_share":0,"stale_share":0.84,"repost_share":0,"time_to_fill_p50_days":33,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Montreal, Canada","Toronto, Canada","Ottawa, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Marketo","optional":false},{"name":"Power BI","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-11-11T06:00:00Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-11T23:53:18Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About the opportunity\nEnterprise Field Marketing at Dayforce partners directly with Sales to drive engagement, pipeline creation, and opportunity progression within priority accounts and segments. This role owns the marketing strategy and execution for the Enterprise prospect segment, translating business priorities into targeted, high-impact programs.\nThe Sr. Manager serves as the functional lead for the Enterprise Field Marketing pod, providing day-to-day direction, prioritization, coaching, and quality oversight for the supporting Field Marketer.\nYou’ll work closely with Sales, BDRs, and cross-functional Marketing teams to design and deliver programs that move priority accounts and opportunities forward. This is a hands-on role that requires strong judgment, attention to detail, and the ability to operate effectively in a fast-paced, evolving environment.\nWhat you’ll get to do\nLead the Enterprise Field Marketing pod, setting clear priorities, assigning work across the pod, and ensuring strong execution against Enterprise business needs.\nOwn the Enterprise prospect field marketing strategy and plan for your region, segment, and/or program, aligned to business, pipeline, and revenue goals.\nTranslate Enterprise business priorities into a clear plan across accounts, opportunities, programs, and investments, ensuring the pod focuses on the highest-value work.\nOwn and evolve a defined program or motion (e.g., account-based, regional, segment-focused, and/or executive), including strategy, execution, and performance.\nDesign and execute targeted programs across priority prospect accounts and buying groups, including digital, in-person, executive, and/or integrated campaigns.\nPartner closely with Sales leadership to align on account priorities, pipeline needs, engagement strategy, and expected outcomes.\nBuild trust and credibility with senior Sales leaders and executives, acting as a strategic marketing partner and providing clear recommendations on where marketing can have the greatest impact.\nBuild and lead account-based strategies for priority Enterprise accounts and opportunities, including account selection, prioritization, and engagement approach.\nPartner with Sales and BDR teams to drive activation and follow-through around priority programs and accounts.\nAct as the connective layer between Sales and Marketing, ensuring alignment, clarity, and follow-through.\nTrack program performance, pipeline impact, opportunity progression, and engagement signals, using insights to optimize and inform future strategy.\nApply strong judgment in evaluating and prioritizing program requests and investments, balancing impact, effort, and resources to focus on the highest-value opportunities.\nDrive end-to-end execution of programs, managing timelines, dependencies, budgets, and stakeholders with a high level of accuracy and accountability.\nRepresent Enterprise Field Marketing in planning cycles, business reviews, and cross-functional forums, bringing performance insights, risks, and clear recommendations.\nProvide structured guidance, coaching, and feedback to the supporting Field Marketer, strengthening their strategic thinking, commercial judgment, and execution.\nMaintain visibility into pod performance and capacity, escalating risks, resource needs, and decisions that require leadership support.\nWhat Success Looks Like\nConsistent contribution to Enterprise pipeline creation and opportunity progression.\nStrong alignment and trust with Sales leadership and sellers.\nPrograms are executed on time, on budget, and with high attention to detail.\nClear visibility into performance, with the ability to adjust strategy based on results.\nAbility to prioritize effectively and focus on what drives the most impact.\nSkills and experience we value\n10+ years in B2B marketing, with experience in Field Marketing and/or ABM roles.\nStrong understanding of how marketing supports enterprise Sales, pipeline, and revenue growth.\nProven ability to build and execute integrated marketing plans tied to business outcomes.\nExperience running digital, in-person, executive, and integrated marketing programs.\nComfortable working in a cross-functional, matrixed environment with multiple stakeholders.\nStrong analytical skills, with experience using tools like Salesforce, Marketo, Power BI, and Demandbase.\nHigh attention to detail across planning, execution, and follow-through.\nClear communicator, able to translate strategy into actionable plans and align stakeholders.\nExperience coaching, mentoring, and leading other marketers through influence, including setting direction and developing talent without relying on formal reporting lines.\nTravel +/- 20%.\nWhat would make you stand out\nAbility to distill complex problems into clear, actionable strategies.\nStrong commercial instinct, with a clear understanding of where to focus to drive pipeline.\nDeep experience shaping and leading account-based marketing strategies, including account selection, prioritization, and engagement approach.\nExperience working with senior Sales leaders and complex Enterprise buying groups.\nExperience marketing to HR, payroll, finance, and/or IT audiences, with a strong understanding of HCM and/or HR technology.\nTrack record of making high-quality prioritization decisions amid competing priorities.\nAbility to create clarity and momentum in ambiguous situations, driving initiatives forward without defined playbooks.\nAbility to make confident decisions and move forward even when data is incomplete or evolving.\nAbility to lead a pod through influence, setting a high bar, providing clear direction, and ensuring consistent quality and follow-through.\nAbility to own a segment-level point of view, make recommendations to senior leaders, and be accountable for both the strategy and execution required to deliver results.","description_format":"text","description_chars":5840,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["HR & Payroll Software"],"lifecycle":[{"event":"open","at":"2026-11-11T23:53:18Z"}],"visa":[{"country":"CA","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"Approved LMIA in the last two years","filings_12m":0,"filings_prev_12m":4,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-11-11T07:38:50+00:00","sources":["ESDC: employers issued a positive LMIA"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":31,"reasons":["conf:3","win:early"],"computed_at":"2026-11-12T03:29:44Z"},"pay":null,"html_url":"https://alion.io/job/dayforce-sr-manager-field-marketing","json_url":"https://alion.io/job/dayforce-sr-manager-field-marketing.json","meta":{"generated_at":"2026-11-12T03:29:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7596,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":175960},"rest":"https://alion.io/mcp/rest/get_company?id=175960"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdayforce-sr-manager-field-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdayforce-sr-manager-field-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdayforce-sr-manager-field-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dayforce-sr-manager-field-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdayforce-sr-manager-field-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4113711}},{"tool":"search_jobs","arguments":{"company":"dayforce.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4113711},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}