{"id":3966262,"url":"https://alion.io/job/dazn-crm-lead","title":"CRM Lead","company":{"id":51631,"name":"DAZN","domain":"dazn.com","url":"https://alion.io/company/dazn","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Pinpoint","truth_index":{"grade":"A","score":100,"open_postings":3,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":14,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Snowflake","optional":false}],"status":"live","first_seen_at":"2026-11-08T14:19:55Z","employer_posted_date":"2026-11-08","last_verified_at":"2026-11-14T14:04:18Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Why Join DAZN?\nAt DAZN, we don't just broadcast sport - we amplify it. We're one of the world's leading sports streaming platforms. DAZN’s goal is to become the world’s largest sports broadcaster and one of the biggest entertainment services on the planet. From NFL Game Pass International to motorsport - we know that CRM is fundamental to meeting the organisational targets of growth, engagement and retention.\n The Role\nAs CRM Lead for DAZN’s global boxing, National League and FIFA+, you'll be the architect of how we communicate with fans at every stage of their journey. From channel strategy that guides a team of 3, to delivery operational efficiency and optimisations, this is a senior but highly hands-on leadership role.\nReporting to the VP of global CRM, within a fast-moving, commercially focused team where priorities can shift quickly and the role holder will need to be comfortable operating with pace and autonomy.The key requirement is someone with strong CRM and customer lifecycle expertise who can combine strategic direction with practical execution.\nAccountable for meeting targets for acquisition, engagement and retention, this role will lead personalised, data-driven communication programmes that deepen fan engagement and protect and grow subscribers. You'll need to be fluent in the rhythms subscriptions; working closely with the marketing, data, trading and product teams to ensure CRM is fully integrated into the growth strategy for all propositions. You'll also collaborate with regional marketing leads to ensure global CRM programmes land effectively at a local level.\nWhat You'll Be Doing:\nStrong CRM and customer lifecycle experience within a subscription-led environment, covering acquisition, retention, offers and segmentation. \nCommercially minded and data-led, with the confidence to contribute to weekly trading discussions, explain performance and make clear recommendations. \nExperience operating in a start-up, scale-up or similarly fast-paced environment, balancing strategic leadership with a hands-on, resourceful approach. \nComfortable managing multiple concurrent projects and responding quickly to changing priorities in a reactive sports environment. \nProven people-management experience, with the ability to lead and develop up to line reports while maintaining delivery momentum. \nWillingness to get into the detail and use CRM platforms directly where required; this is not a role for someone who sees execution as below their level. \nStrong stakeholder-management skills, including the confidence to work with external sports partners and present to senior internal stakeholders. \nA direct, decisive communicator who can operate credibly with senior leaders, including the CEO. \nComfortable working without excessive process, long planning cycles or multiple approval layers. \nWhat You'll Bring:\nExperience with Optimove and/or Airship, although candidates with strong experience in comparable CRM platforms will be considered. \nExperience using Snowflake or working closely with data teams in a similar environment. \nPrevious sports, entertainment or live-event experience - although this is not essential. \nA Senior CRM Manager who is ready to step up into a Head of CRM role could be a strong fit, provided they can demonstrate the required leadership, commercial judgement and hands-on capability. \nBenefits\nBenefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.","description_format":"text","description_chars":3755,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Flexible schedule","Health insurance","Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sports Media","Streaming & OTT Platforms"],"lifecycle":[{"event":"open","at":"2026-11-09T14:19:55Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-11-14T07:33:33+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":85,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":0.945,"age_days":5,"expected_fill_days":14,"reasons":["conf:0","velocity","win:mid"],"computed_at":"2026-11-14T05:58:10Z"},"pay":null,"html_url":"https://alion.io/job/dazn-crm-lead","json_url":"https://alion.io/job/dazn-crm-lead.json","meta":{"generated_at":"2026-11-14T18:20:30Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":21740,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":51631},"rest":"https://alion.io/mcp/rest/get_company?id=51631"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdazn-crm-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdazn-crm-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdazn-crm-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dazn-crm-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdazn-crm-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3966262}},{"tool":"search_jobs","arguments":{"company":"dazn.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3966262},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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