{"id":3980744,"url":"https://alion.io/job/dc-thomson-crm-specialist-b2b","title":"CRM Specialist (B2B)","company":{"id":6371,"name":"DC Thomson","domain":"dcthomson.co.uk","url":"https://alion.io/company/dc-thomson","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dundee, United Kingdom","Glasgow, United Kingdom","Edinburgh, United Kingdom","London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"JavaScript","optional":true},{"name":"Looker","optional":true}],"status":"live","first_seen_at":"2026-11-10T12:14:27Z","employer_posted_date":"2026-11-10","last_verified_at":"2026-11-11T02:20:47Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About the Role\nAt DC Thomson, building strong relationships with our customers is key to the growth of our brands. As a B2B CRM Specialist, you'll play an important role in helping prospective customers discover, evaluate, and engage with our products, turning interest into subscriptions and long-term loyalty.\nWith an initial focus on our Energy portfolio, including Energy Voice and E-FWD, you'll use HubSpot, customer insight, and marketing automation to create meaningful customer experiences that deliver commercial results. Working closely with marketing and sales colleagues, you'll help shape how customers move through the buying journey while continuously improving engagement, conversion, and retention.\nIf you enjoy combining data, creativity, and customer understanding to make a measurable impact, we'd love to hear from you.\nWhat You'll Be Doing\nCreating CRM campaigns and automated journeys that drive engagement, subscriptions, and customer retention.\nUsing customer data and insight to deliver relevant, personalised communications at every stage of the buying journey.\nBuilding and improving lead nurture, onboarding, and retention programmes that support customer growth and commercial performance.\nPartnering with marketing and sales teams to support pipeline development and conversion opportunities.\nTesting and optimising messaging, content, timing, and targeting to improve campaign effectiveness.\nMonitoring CRM performance and using data to identify opportunities for growth and improvement.\nTurning campaign results and customer insights into clear, actionable recommendations.\nMaintaining high standards of CRM delivery, customer experience, and data quality.\nSupporting the continued development of CRM capability across our Energy and subscription brands.\nIdentifying opportunities to improve processes, automation, and customer engagement activity.\nRequirements\nWhat We're Looking For\nEssential\nHands-on experience using HubSpot to deliver email campaigns, audience segmentation, and automated workflows.\nStrong understanding of B2B customer journeys and how CRM supports purchasing decisions.\nExperience building and improving customer nurture, onboarding, retention, or engagement programmes.\nConfidence using customer and campaign data to drive decision-making and continuous improvement.\nStrong analytical and problem-solving skills with the ability to turn insight into action.\nExcellent planning, organisational, and attention-to-detail skills.\nStrong communication and stakeholder management skills.\nAbility to manage multiple priorities while delivering a high-quality customer experience.\nA proactive approach to learning, collaboration, and continuous improvement.\nDesirable\nExperience working within subscription, membership, publishing, or business information environments.\nKnowledge of lead qualification, lead scoring, or marketing-to-sales handover processes.\nExperience using reporting and insight tools such as HubSpot dashboards or Looker.\nFamiliarity with HTML, CSS, JavaScript, or similar technologies that support CRM activity.\nWhy Join Us?\nThis is an opportunity to play a key role in the growth of some of DC Thomson's most ambitious B2B brands.\nYou'll have the chance to:\nInfluence how customers engage with leading Energy products, including Energy Voice and E-FWD.\nShape customer journeys that deliver measurable commercial results.\nWork closely with experienced colleagues across CRM, marketing, and sales.\nUse data, insight, and testing to drive innovation and continuous improvement.\nDevelop your expertise in marketing automation, customer engagement, and commercial growth.\nContribute to the continued success and evolution of trusted DC Thomson brands.\nReady to Apply?\nIf you're excited by the opportunity to create customer experiences that drive engagement, growth, and commercial success, we'd love to hear from you.\nEven if your experience doesn't perfectly match every requirement, we'd still encourage you to apply. We're always keen to hear from curious, motivated people who can bring fresh thinking and a willingness to learn.\nApply today and discover where a career with DC Thomson could take you.\nClosing date for applications: Tuesday 24th November at 12pm","description_format":"text","description_chars":4234,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Publishing","Digital Media"],"lifecycle":[{"event":"open","at":"2026-11-09T19:38:36Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-11-10T11:34:35+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":15,"reasons":["conf:0","win:early"],"computed_at":"2026-11-10T06:52:35Z"},"pay":null,"html_url":"https://alion.io/job/dc-thomson-crm-specialist-b2b","json_url":"https://alion.io/job/dc-thomson-crm-specialist-b2b.json","meta":{"generated_at":"2026-11-11T04:04:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4029,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":6371},"rest":"https://alion.io/mcp/rest/get_company?id=6371"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdc-thomson-crm-specialist-b2b"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdc-thomson-crm-specialist-b2b"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdc-thomson-crm-specialist-b2b"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dc-thomson-crm-specialist-b2b\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdc-thomson-crm-specialist-b2b"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3980744}},{"tool":"search_jobs","arguments":{"company":"dcthomson.co.uk","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3980744},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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