{"id":4015035,"url":"https://alion.io/job/dc-thomson-crm-specialist-b2c","title":"CRM Specialist (B2C)","company":{"id":6371,"name":"DC Thomson","domain":"dcthomson.co.uk","url":"https://alion.io/company/dc-thomson","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dundee, United Kingdom","Edinburgh, United Kingdom","Glasgow, United Kingdom","London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"Looker","optional":true}],"status":"live","first_seen_at":"2026-11-10T12:14:27Z","employer_posted_date":"2026-11-10","last_verified_at":"2026-11-11T06:47:26Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About the Role\nAt DC Thomson, creating meaningful relationships with our audiences is central to the success of our digital subscription brands. As a B2C CRM Specialist, you'll help enhance customer engagement across brands including Stylist, The Courier, and The Press & Journal by improving CRM processes, building automation, and supporting the ongoing development of our customer engagement platforms.\nReporting to the CRM Manager, you'll play a key role in supporting CRM platforms and customer journeys while developing your technical knowledge and expertise. Working closely with CRM, product, data, and platform teams, you'll help identify smarter ways of working, improve processes, and support the continued evolution of our CRM capability.\nIf you're excited by the technical possibilities of CRM, enjoy learning and experimenting, and see customer engagement as more than just email marketing, we'd love to hear from you.\nWhat You'll Be Doing\nSupporting the day-to-day management, maintenance, and improvement of CRM platforms and automated workflows.\nIdentifying opportunities to automate manual processes and improve the efficiency of CRM operations.\nWorking with CRM, data, product, and platform teams to improve how customer data flows between systems.\nExperimenting with new CRM features, tools, and functionality, and sharing recommendations for improvement.\nSupporting A/B testing and performance reporting to identify opportunities for optimisation.\nHelping maintain CRM data quality, governance, documentation, and communication preferences.\nSupporting campaign setup, quality assurance, and delivery across email, push notifications, and in-app messaging.\nContributing to the continuous improvement of customer journeys and engagement activity.\nUsing insight and performance data to support decision-making and future activity.\nHelping CRM platforms and processes scale with the evolving needs of the business.\nRequirements\nWhat We're Looking For\nEssential\nExperience working with CRM platforms such as HubSpot, Iterable, Braze, or similar technologies.\nUnderstanding of segmentation, personalisation, automation, and lifecycle marketing.\nExperience managing customer journeys from build through to optimisation.\nStrong analytical skills with the ability to turn performance data into clear recommendations.\nCommercial awareness and a customer-focused approach.\nUnderstanding of email marketing fundamentals, including deliverability, spam compliance, bounces, and contact frequency.\nExperience using A/B testing to improve future activity and performance.\nExcellent attention to detail, communication, and relationship-building skills.\nA proactive, curious approach and the ability to work collaboratively with a range of stakeholders.\nAn eagerness to learn, experiment with new tools, and develop technical CRM expertise.\nDesirable\nUnderstanding of how CRM platforms connect with customer data sources and third-party tools.\nFamiliarity with customer data platforms, data warehouses, websites, apps, and related technologies.\nUnderstanding of APIs, webhooks, and automated data transfers.\nKnowledge of email HTML and CSS, including cross-client rendering.\nWorking knowledge of programming fundamentals that support CRM implementations.\nExperience using reporting tools such as Looker.\nWhy Join Us?\nThis is an opportunity to play a key role in the development of CRM across some of DC Thomson's leading digital subscription brands.\nYou'll have the chance to:\nWork with established brands including Stylist, The Courier, and The Press & Journal.\nDevelop your technical CRM knowledge and expertise.\nCollaborate with colleagues across CRM, product, data, and platform teams.\nExplore new CRM tools, features, and automation opportunities.\nContribute to the continuous improvement of customer engagement platforms and processes.\nHelp shape how customer journeys and CRM operations evolve as the business grows.\nReady to Apply?\nIf you're excited by the opportunity to build your CRM expertise, improve customer engagement platforms, and help deliver better customer experiences through technology, we'd love to hear from you.\nEven if your experience doesn't perfectly match every requirement, we'd still encourage you to apply. We're always keen to hear from curious, motivated people who are eager to learn and develop.\nApply today and discover where a career with DC Thomson could take you.\nClosing date for applications: Tuesday the 24th November at 12pm","description_format":"text","description_chars":4473,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Publishing","Digital Media"],"lifecycle":[{"event":"open","at":"2026-11-10T12:14:27Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-11-11T07:38:50+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":15,"reasons":["conf:3","win:early"],"computed_at":"2026-11-11T05:49:22Z"},"pay":null,"html_url":"https://alion.io/job/dc-thomson-crm-specialist-b2c","json_url":"https://alion.io/job/dc-thomson-crm-specialist-b2c.json","meta":{"generated_at":"2026-11-11T10:08:12Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17240,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":6371},"rest":"https://alion.io/mcp/rest/get_company?id=6371"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdc-thomson-crm-specialist-b2c"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdc-thomson-crm-specialist-b2c"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdc-thomson-crm-specialist-b2c"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dc-thomson-crm-specialist-b2c\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdc-thomson-crm-specialist-b2c"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4015035}},{"tool":"search_jobs","arguments":{"company":"dcthomson.co.uk","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4015035},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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