{"id":1694452,"url":"https://alion.io/job/dc-thomson-senior-social-creative-conversion-manager","title":"Senior Social Creative & Conversion Manager","company":{"id":6371,"name":"DC Thomson","domain":"dcthomson.co.uk","url":"https://alion.io/company/dc-thomson","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":["GB"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":55000,"max_usd":131000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":26},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-02T11:54:42Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-04T01:03:02Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Help millions of people discover the stories that shaped their lives.\nAt Findmypast, part of DC Thomson, we help people uncover the people, places and moments that connect them to their past. Through Findmypast and the British Newspaper Archive, we give millions of people access to family history, historical records and stories that might otherwise have been lost.\nWe're looking for a Senior Social Creative & Conversion Manager to lead the creation of social-first content that doesn't just stop the scroll, but inspires action.\nThis is an exciting opportunity for an experienced social and content specialist who combines creativity with commercial thinking. You'll develop standout social campaigns, create compelling short-form video, collaborate with teams across the business and use insight and experimentation to grow audiences, increase customer acquisition and improve subscription conversion.\nIf you're passionate about creating social content that delivers measurable impact and thrive at the intersection of storytelling, marketing and performance, we'd love to hear from you.\nThe Role\nAs our Senior Social Creative & Conversion Manager, you'll translate audience insight, product priorities and commercial objectives into high-performing social creative across Findmypast, the British Newspaper Archive and selected international markets.\nYou'll own the journey from creative concept through to execution, analysis and optimisation, helping ensure our social activity works harder to drive registrations, trials and subscriptions.\nWorking closely with Brand, Performance Marketing, Product, UX, CRM and Analytics teams, you'll help create seamless customer experiences that connect compelling content with commercial outcomes.\nWhat You'll Be Doing\nDeveloping and delivering social-first creative strategies that support audience growth, acquisition and subscription objectives.\nCreating platform-native content across Meta, TikTok, YouTube and emerging social channels.\nOwning short-form video production from concept and scripting through to filming, editing and publishing.\nBuilding creative campaigns that bring family history and historical storytelling to life for modern audiences.\nRunning creative tests and experiments to improve performance across paid and organic social channels.\nUsing customer insight, analytics and market trends to inform content direction and optimise results.\nWorking closely with Product, UX and Performance Marketing teams to improve social-to-subscription conversion journeys.\nCollaborating with creators, agencies and platform partners to extend reach and engagement.\nExploring responsible uses of AI and automation to improve workflow efficiency while maintaining quality and brand standards.\nRequirements\nAbout You\nYou'll bring a combination of creativity, commercial awareness and analytical thinking, alongside a genuine passion for understanding what makes audiences engage and convert.\nWe're looking for someone with:\nProven experience delivering high-performing social media and content campaigns.\nStrong expertise in short-form video creation, including scripting, shooting and editing.\nExperience developing content for Meta, TikTok and YouTube.\nA track record of improving paid and organic social performance through testing and optimisation.\nStrong analytical skills and confidence using data to guide decisions.\nExperience working across multiple stakeholders, managing priorities and delivering results.\nAn understanding of customer acquisition, conversion and digital marketing funnels.\nCuriosity, creativity and a willingness to experiment with new formats, technologies and ideas.\nIn this role, success means:\nGrowing qualified audience reach and engagement across priority brands.\nIncreasing registrations, trials and subscriptions through effective social creative.\nIdentifying and scaling winning content through continuous testing and learning.\nImproving the customer journey from social engagement through to conversion.\nDelivering high-quality creative work efficiently and consistently.\nSharing insight, learning and best practice that helps the wider business succeed.\nWhy Join Findmypast?\nYou'll be joining a business with a unique purpose and an extraordinary collection of historical content.\nEvery day, our products help people make personal discoveries, uncover remarkable stories and build deeper connections with their family history.\nIn return, you'll enjoy the flexibility of remote working, the support of a collaborative team and the opportunity to make a measurable impact on products used by millions of people worldwide.\nReady to bring history to life for the next generation?\nApply now and help us turn curiosity into discovery, engagement into connection, and stories into subscribers.\nClosing date for applications: Friday 16th October 2026 at 5pm","description_format":"text","description_chars":4841,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"associate","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Media & Entertainment"],"lifecycle":[{"event":"open","at":"2026-10-02T11:54:42Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled 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