Assistant STORE MANAGER
Confirmed on the employer's own hiring board on Oct 17, 2026. First seen by Alion on Oct 16, 2026. Deckers Brands scores B on the Alion truth index.
SUMMARY
Our Assistant Store Managers are integral to the success of the HOKA Brand. As an Assistant Store Manager, you partner closely with the Store Manager to drive business results. You regularly share the HOKA Brand values, vision and mission with your team members.
DESCRIPTION
As the Assistant Store Manager, you drive and own key store goals including sales, conversion, NPS, and customer capture. You set targets and motivate team members to achieve goals within each shift. You ensure operational excellence in all aspects of the business and prioritize programs that enhance the customer journey. You take responsibility for the day-to-day operations of the store, which includes training, visual merchandising, opening and closing the store, securing all assets, planning and preparing the labor schedule, maintaining the store security system, managing inventory and cash controls, and serving as the Manager on Duty in the Store Manager’s absence.
You assist in the recruiting, hiring, and training of team members who know how to drive Brand awareness and education while providing excellent service. You maintain and model an optimistic and energetic attitude and invite all customers into the HOKA community through exceptional service.
CORE COMPETENCIES
As an effective Assistant Store Manager, you know how to:
- Drive and achieve key business KPIs such as sales, conversion, ATV, customer capture, and NPS.
- Manage and track store KPIs while motivating and engaging team members to work together to achieve goals.
- Ensure the highest level of customer service possible and measure service via NPS.
- Assist in hiring, onboarding, and training team members to ensure engaged and high-performing teams.
- Set plans and targets and entrust team members appropriately.
- Support community by helping with in-store events and local outreach.
- Assist in store administration and operations and ensure compliance with policies and procedures.
- Manage key controls including store labor, inventory, and cash.
- Ensure the highest level of visual merchandising and standards and takes responsibility for execution of visual directives and guidelines.
- Assist in driving and executing key initiatives and retail programs that enhance the customer journey.
KEY QUALIFICATIONS
- Two (2) to four (4) years minimum retail store management experience preferred.
- Excellent communication skills and ability to convey the HOKA and Deckers Brands Vision and Mission to your team and customers.
- Excellent organizational skills and ability to coordinate people, resources, and services in order to address business goals and needs.
- Fantastic problem-solving skills and ability to work through challenges.
- Ability to prioritize and multi-task in a fast-paced environment.
ADDITIONAL REQUIREMENTS
- Flexibility of schedule and hours to meet the needs of the business.
- Flexibility to travel to meet the needs of the business.
- Valid State or Federal Identification.
As part of our Deckers Family, you belong to more than a lifestyle company. From our corporate offices to our multi-branded retail stores across the globe, we value giving people the freedom to pursue their passions, express their individuality, and are committed to helping them succeed. We’re proud to offer a wide range of benefits to best recognize the important role each person plays in the Deckers Brands mission. You’ll discover many benefits of working at Deckers Brands including competitive pay, discounts, perks, global contests, as well as opportunities for growth and development.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.