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In office (Ashford)
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 20, 2026. First seen by Alion on Oct 9, 2026. Deckers Brands scores B on the Alion truth index.

Overview
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Deckers Brands is a global footwear and apparel designer and distributor headquartered in Goleta, California, and founded in 1973. The company designs, markets, and distributes a portfolio of lifestyle and performance brands including UGG, HOKA, Teva, Sanuk, and Koolaburra by UGG. It operates through a multi-channel distribution network comprising wholesale accounts, company-owned retail stores, and direct-to-consumer e-commerce platforms across North America, Europe, and Asia-Pacific.

Assistant Store Manager, UGG -Ashford

About UGG

At UGG, a division Deckers Brands, we exist to transform the lives of our customers and each other by sharing our passion and love for UGG. We’re driven by a clear mission: to bring the UGG brand to life through every interaction and evolve industry ideas by delivering experiences our customers desire. As a member of the Deckers Family, you represent our brands and deliver unique, personalized shopping experiences.

Summary

Our Assistant Store Managers are integral to the success of our stores. As an Assistant Manager, it’s your job to partner closely with the Store Manager to develop team members, provide the best customer service possible, and communicate our company’s values, vision, and mission. As an Assistant Store Manager, you know how to effectively navigate a complex business to satisfy customers and develop team members while working under the pressure of competing business priorities.

Description

As an Assistant Store Manager, you work closely with the Store Manager to ensure that the business is aligned with the interests of the company, its employees, and the local community. In this role, you partner with the Store Manager to develop and engage team members and achieve budgeted revenue goals, while assisting in all aspects of the business. It’s your job to aid in the selecting of team members who pursue passions that relate to the UGG brand and its products. You maintain high training standards and know how to motivate and inspire your team members to contribute to the productivity of the store, while being available to address and respond to the needs of your customers and team members. Further, you understand that the needs of the business extend beyond the store’s four walls, which requires that you continually cultivate awareness of industry trends.

As an Assistant Store Manager, you aid in the day-to-day operations of the store including training, operations, sales, visual merchandising, inventory management, store administration, and customer service. The Assistant Store Manager is also responsible for opening and closing the store, securing all assets, planning and preparing the labor schedule, maintaining the store security system, and acting as the Store Manager in their absence.

Core Competencies

  • Develop and motivate team members to create empowered and engaged teams
  • Ensure the highest level of customer service possible and prioritize brand and product knowledge training
  • Communicate effectively with customers, team members, management, and corporate stakeholders
  • Set plans and targets and entrust team members appropriately
  • Think critically to resolve problems and approach challenges with agility
  • Identify industry trends and educate your team members about the current market
  • Assist in the execution of store strategies that enhance customer satisfaction, expand traffic, and optimize profitability
  • Manage inventory and partner with corporate stakeholders to meet the needs of your market

Who You Are

  • A natural communicator who conveys the UGG and Deckers Brands vision and mission
  • You have the leadership skills needed to support the management a team
  • You’re well organized and proactively and efficiently coordinates your resources
  • You’re a problem solver who pro-actively works through challenges

We Would Love to Hear From People With:

  • Previous experience as a people manager in a Retail environment.
  • Excellent communication skills and ability to convey the UGG and Deckers Brands Vision and Mission to your team and customers
  • Excellent organizational skills and ability to coordinate, people, resources, and services in order to address business goals and needs
  • Problem-solving skills and ability to work through challenges.
  • Ability to be agile to meet the needs of the business, especially during our busiest time of the year.

What We Will Give You

  • Extras, perks & volunteering opportunities - Being a valued member of the UGG and Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
  • Growth and Development; Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including a Global Mentorship Program
  • Uniform Allowance including 2 pairs of shoes per season
  • 60% discount off the Deckers Brands’ (UGG, HOKA, Teva) online, and 30% instore discount.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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