{"id":2739379,"url":"https://alion.io/job/deepintent-vp-product-marketing","title":"VP, Product Marketing","company":{"id":7488,"name":"DeepIntent","domain":"deepintent.com","url":"https://alion.io/company/deepintent","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"C","score":65,"open_postings":16,"ghost_share":0.5,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":62,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"remote","remote_scope":"stated_regions","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["New York, United States"],"countries":["US"],"hiring_countries":["DE","FR","GB","AT","BE","BG","HR","CZ","DK","FI","HU","IE","IT","NL","NO","PL","RO","ES","SE","CH","EE","GR","IS","LV","LI","LT","LU","MT","PT","SK","SI"],"hiring_countries_total":31,"salary":{"min":275000,"max":310000,"currency":"USD","period":"year","gross":null,"usd_annual":310000},"salary_estimate":null,"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Machine Learning","optional":false},{"name":"Wi-Fi","optional":false}],"status":"live","first_seen_at":"2026-10-16T16:49:36Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-30T22:10:33Z","board_verified":true,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":12},"description":"DeepIntent is the leading healthcare marketing platform, purpose-built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. Trusted by the world’s top healthcare brands and their agencies, DeepIntent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, DeepIntent’s platform delivers measurable audience quality and script lift at scale. Learn more at www.deepintent.com.\nWhat You’ll Do:\nDeepIntent is looking for a VP, Product Marketing to join our growing Marketing team. This role leads product marketing for DeepIntent’s platform and data products, owning positioning, messaging, launch, and the go-to-market motion that brings new capability to market. Reporting to the CMO and a member of the Marketing Leadership team, the VP, Product Marketing leads an established function and partners closely with Product, Sales, and Client Success to translate a sophisticated technology portfolio into a story pharma and agency buyers act on - advancing our mission to improve patient outcomes through better healthcare marketing technology.\nThis role is ideal for an experienced product marketing leader who is equally comfortable with sophisticated technology and the realities of pharma commercialization - someone who can turn a complex product portfolio into clear positioning, packaging, and enablement, and who will raise the strategic bar of a function that is already in place\nPositioning & Messaging\nOwn the positioning, messaging, and proof points for DeepIntent’s product portfolio, ensuring the company’s innovation is effectively marketed and positioned externally, and with key internal go-to-market stakeholders.\nMaintain a clear, differentiated product narrative in a competitive healthcare technology market that is provocative, compelling and engaging. \nEnsure the product story holds up with pharma commercial, medical, and agency audiences.\nProduct Launch & Go-to-Market\nOwn end-to-end go-to-market for product releases - audience, narrative, packaging, launch plan, and success metrics.\nPartner with Product on roadmap sequencing and inform how offerings are packaged and priced.\nRun a repeatable launch process that scales with the product portfolio.\nBuyer & Competitive Intelligence\nMaintain deep working knowledge of pharma commercialization buyers - brand, omnichannel, market access, medical, and data science.\nRun continuous competitive and market analysis, and turn it into decisions Product and Sales can act on.\nBring the voice of the customer into roadmap, packaging, and pricing conversations.\nSales Enablement & Commercial Impact\nWork across marketing to ensure the effective and successful positioning of DeepIntent innovation externally. \nEquip Sales and Client Success with the demos, business cases, ROI frameworks, and objection handling they need to win.\nPartner with Integrated Marketing to convert the product narrative into pipeline, and set KPIs that tie product marketing to revenue.\nSupport enterprise pursuits and partner motions across agencies, consultancies, and holding companies.\nTeam Leadership\nLead and develop DeepIntent’s product marketing team, elevating the function’s strategic role within Marketing and with Product.\nServe as a trusted advisor to the CMO, Product leadership, and the executive team.\nWho You Are:\n12+ years of product marketing experience, including senior leadership of a product marketing function. Pharma and/or healthcare experience strongly preferred.\nProven track record marketing enterprise technology products - platform, software, or SaaS - to sophisticated business buyers.\nExperience marketing products built on data science and machine learning, with the ability to translate technical capability into commercial value without overclaiming.\nDeep familiarity with pharma commercialization: how brands launch, how HCP and patient engagement works, and how commercial, medical, and regulatory review shape what can be said.\nDemonstrated success launching new products and sharpening a product narrative in a crowded, fast-moving market.\nExperience selling to and through enterprise buyers in regulated industries, including partner and channel motions.\nExperience owning packaging and pricing input for technology products.\nTrack record building enablement programs that measurably shorten sales cycles.\nExperience leading and developing a product marketing team.\nStrong cross-functional partner to Product, Sales, and Client Success.\nStrong verbal and written communication skills.\nSelf-motivated with high energy and willingness to adapt.\nDeepIntent is proud to offer a competitive compensation package inclusive of a base salary range of $275,000 - $310,000. The base salary range takes into consideration each candidate's skills, experience and qualifications. In addition, we offer an annualized bonus/commissions plan and competitive benefits as well as many other company offerings\nWe believe great work starts with great support. That’s why DeepIntent offers a competitive, holistic benefits package designed to empower you both professionally and personally.\nHere’s what you can expect when you join our team based in the US: Competitive base salary plus performance based bonus or commission, comprehensive medical, dental, and vision insurance, 401K match program, flexible PTO policy and paid holidays, remote friendly culture with flexible work options, career development and advanced education support, WFH and internet stipends, plus many more perks and benefits! \nHere’s what you can expect when you join our team based in India: Competitive base salary plus performance based bonus, comprehensive medical insurance, and paid holidays. Hybrid-friendly culture with flexible work options, professional development reimbursement, WiFi reimbursement and health and wellness allowance plus many more perks and benefits! \nHere's what you can expect when you join our team based in Europe: Competitive base salary plus performance-based bonus, comprehensive medical insurance, and flexible PTO. Hybrid-friendly culture with flexible work options, professional development reimbursement, WiFi reimbursement, and parental leave plus many more perks and benefits!\nDeepIntent is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. DeepIntent is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know in advance. DeepIntent’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.\nCCPA Notice: If you are a California resident applying for a role at DeepIntent, we may collect personal information as part of the application process in accordance with the California Consumer Privacy Act (CCPA). 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