{"id":300964,"url":"https://alion.io/job/deleteme-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":6391,"name":"DeleteMe","domain":"joindeleteme.com","url":"https://alion.io/company/deleteme","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":95,"open_postings":7,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":313,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":102000,"max_usd":189000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1276},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"GDPR","optional":false},{"name":"Iterable","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2025-05-15T16:28:41Z","employer_posted_date":"2025-05-15","last_verified_at":"2026-10-31T08:13:05Z","board_verified":true,"closed_at":null,"days_open":533,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":533},"description":"About DeleteMe:\n\nDeleteMe is the leader in proactive privacy protection. We help security teams reduce their human attack surface by continuously monitoring and removing exposed personal data (PII) from the open web - the very data threat actors use to launch social engineering, phishing, Gen-AI deepfake, doxxing campaigns, physical threats, and identity fraud.\nOperating as a fast-paced, global SaaS company, DeleteMe serves both consumers and enterprises. DeleteMe has completed over 100 million opt-out removals, helping customers reduce risks associated with identity theft, spam, doxxing, and other cybersecurity threats. We deliver detailed privacy reports, continuous monitoring, and expert support to ensure ongoing protection.\nDeleteMe acts as a scalable, managed defense layer for your most vulnerable attack vector: your people. That’s why 30% of the Fortune 100, top tech firms, major banks, federal agencies, and U.S. states rely on DeleteMe to protect their workforce.\nDeleteMe is led by a passionate and experienced team and driven by a powerful mission to empower consumers with privacy.\nJob Summary:\nWe’re looking for a Lifecycle Marketing Manager to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails-it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.\nYou’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints, tackle churn with precision, and ensure that our messaging not only reaches the inbox-but drives action.\nThis is a strategic, hands-on role for someone who thrives at the intersection of marketing and product.\nJob Responsibilities:\nOwn lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.\nPartner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.\nDeeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience.\nImprove email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards.\nDevelop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.\nDesign upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers.\nRun rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.\nCollaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions.\nReport on lifecycle KPIs and build dashboards to track performance over time.\nJob Requirements:\nMinimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles-preferably in consumer SaaS or subscription businesses.\nStrong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing.\nDeep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).\nExperience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar.\nData-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy).\nExceptional communicator and project manager with a bias for action.\nPassion for online privacy, consumer protection, and making the web safer for everyone.\nThis role may require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy.\nWhat We Offer:\nBenefits and eligibility may vary based on role, location, employment status, and other factors. \nComprehensive health benefits - Medical, Vision, Dental \n401k retirement plan\nPaid Parental Leave\n20 days of Paid Time Off\n11 Company-Paid Holidays\nBirthday Off\nWork From Home Stipend\nCell Phone Reimbursement\nFitness Membership Reimbursement\nChild Care Reimbursement\nDeleteMe Gold Membership\nDiscounted DM Plans for Friends and Family","description_format":"text","description_chars":4410,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Parental leave","Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cybersecurity","Data Providers & Datasets","Internet Security Services"],"lifecycle":[{"event":"open","at":"2026-09-05T15:07:38Z"}],"visa":[],"liveness":{"score":29,"band":"fade","label":"Fading","p_open":1,"p_active":0.816,"p_room":0.36,"age_days":533,"expected_fill_days":313,"reasons":["conf:1","win:tail","crowd:"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/deleteme-lifecycle-marketing-manager","json_url":"https://alion.io/job/deleteme-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-10-31T09:09:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13824,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":6391},"rest":"https://alion.io/mcp/rest/get_company?id=6391"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdeleteme-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdeleteme-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdeleteme-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/deleteme-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdeleteme-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":300964}},{"tool":"search_jobs","arguments":{"company":"joindeleteme.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":300964},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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