Product Marketing Manager
About Delinea:
Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization, empowering organizations to seamlessly govern their interactions across the modern enterprise. Leveraging AI-powered intelligence, Delinea’s leading cloud-native Identity Security Platform applies context throughout the entire identity lifecycle - across cloud and traditional infrastructure, data, SaaS applications, and AI. It is the only platform that enables you to discover all identities - including workforce, IT administrator, developers, and machines - assign appropriate access levels, detect irregularities, and respond to threats in real-time. With deployment in weeks, not months, 90% fewer resources to manage than the nearest competitor, and a 99.995% uptime, Delinea delivers robust security and operational efficiency without compromise. Learn more about Delinea on Delinea.com, LinkedIn, X, and YouTube.
Join our passionate, global team at Delinea and help us make the world a safer and more secure place. Our success is driven by world-class product leadership, outstanding engineers, and strategic investment from TPG. We value diversity, innovation, and a culture of respect and fairness. If you're ready to push boundaries and challenge the status quo in security, we want to hear from you.
Apply today to help us achieve our mission.
Product Marketing Manager Summary:
The Product Marketing Manager is a key member of the broader Marketing team and will partner with our Sales, Product Management, International and Demand Generation teams to create messaging, content, and assets that effectively communicate key advantages that our solutions have and support the buying journey. This position will join the US-based Product Marketing team and will have ownership for a major product family as well as acting as the primary Product Marketing resource supporting the rest-of-world (international: EMEA, APAC, LATAM, etc), marketing team and will also actively participate in sales enablement (tools & training) and content creation (white papers, ebooks, case studies, blogs, etc.).
This role provides an opportunity to positively influence and impact Delinea’s marketing and sales success and productivity, product messaging, product planning, and marketing strategies. You will serve as the expert on the personas, market, and capabilities of the solutions you are responsible for and be the subject matter expert for our sales and marketing teams, arming them with insights on how to speak about the value and differentiation of those solutions. The ideal candidate for this role thrives in a dynamic, innovative environment and brings experience in various facets of product marketing, particularly content creation. You will work with and learn from senior Product Marketing team members, providing the support you need to be successful and helping you grow your expertise.
This position may require up to 20% travel. The candidate will be located remotely and based in the US. This position reports to the GM, Workforce Business Unit.
What You'll Do:
Understand the buyers and buying centers, market definition and dynamics, including the competitive landscape by performing research and analysis using primary (customer, partner) and secondary (analyst, sales) sources
Work with peer Product Marketers to define the buyer’s journey to build and maintain a holistic content strategy that helps prospects and customers efficiently and effectively find compelling information that leads them to speak with sales
Align with rest-of-world marketing team to define priorities and produce regionally specific messaging, content, and sales enablement as agreed. Consultation and support for international campaigns.
Using a market-in approach, build the right messaging, positioning, value, and differentiation that addresses buyer needs and establishes why your products are the best solution
Build and deliver content such as whitepapers, blog posts, and other content assets that support the buyer’s journey
Work with your peers, translate the company’s business objectives, market opportunities, and product portfolio into a cohesive go-to-market plan, working with Product Management, Demand Generation, Sales, Channel, and broader Marketing team
In conjunction with product management, lead the product launch process and own release campaigns, communications, and materials for your products
Evangelize Delinea’s story by creating compelling stories across various content mediums.
Assist in driving sales enablement for your product by creating compelling resources, training, and tools that align to buyer needs and our value and differentiation
Actively manage relationships with key stakeholders across a global team
Schedule flexibility to meet with international team members at local times weekly.
What You'll Bring:
Bachelor’s degree from an accredited university or equivalent work experience.
3-5 years of full-time work experience in Product/Content Marketing at a fast-paced technology company (Cybersecurity strongly preferred) or a cloud startup.
Excellent written and oral communication skills and comfortability writing for and speaking to a wide array of technical and non-technical stakeholders
Self-starter mindset for thriving in an environment where initiative is rewarded and where you can work independently under little supervision, with excellent organizational skills supporting the ability to manage multiple projects simultaneously
Bonus if you Have:
Additional experience in international or general marketing roles
Pragmatic Marketing, and Forrester Decisions Certifications
Experience with enterprise-class security products and enterprise information systems
Proficiency in a language(s) other than English
Why work at Delinea?
We're passionate problem-solvers helping the world's largest organizations protect what matters most: their human and machine identities.
We invest in people who are smart, self-motivated, and collaborative.
What we offer in return is meaningful work, a culture of innovation and great career progression.
At Delinea, our core values are STRONG and guide our behaviors and success:
Spirited - We bring energy and passion to everything we do
Trust - We act with integrity and deliver on our commitments
Respect - We listen, value different perspectives, and work as one team
Ownership - We take initiative and follow through
Nimble - We adapt quickly in a fast-changing environment
Global - We embrace diverse people and ideas to drive better outcomes
We believe weaving these core values into our day-to-day actions, and our process for hiring, evaluating, and promoting employees, helps us cultivate a work environment that embraces collaboration and camaraderie.
We take care of our employees. We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays.
Delinea is an Equal Opportunity and Affirmative Action employer and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Upon conditional offer of employment, candidates are required to complete comprehensive criminal background check, verification of education, and verification of employment, per employment policy. In addition, all publicly posted social media sites may be reviewed.