{"id":4072221,"url":"https://alion.io/job/dentalkart-performance-marketing","title":"Performance Marketing","company":{"id":3009200,"name":"Dentalkart","domain":"dentalkart.com","url":"https://alion.io/company/dentalkart","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-09-11T00:00:00Z","employer_posted_date":"2026-09-11","last_verified_at":"2026-11-11T13:57:49Z","board_verified":true,"closed_at":null,"days_open":61,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":61},"description":"We are looking for an experienced Performance Marketing Lead to own the complete paid acquisition strategy across web and app platforms. The role is responsible for driving profitable customer acquisition, maximizing return on ad spend (ROAS), optimizing campaign performance, and identifying scalable growth opportunities across digital channels.\nOwn and manage end-to-end paid acquisition across Google Ads, Meta Ads, and app marketing platforms.\nPlan, execute, and optimize Search, Shopping, Performance Max, Demand Gen, Display, and Meta campaigns.\nManage marketing budgets while achieving revenue, ROAS, and CAC targets.\nContinuously test creatives, audiences, bidding strategies, landing pages, and campaign structures.\nIdentify, validate, and scale new acquisition channels, including affiliate and partnership marketing.\nCollaborate with Merchandising and Category teams to improve landing pages, product pages, and campaign profitability.\nMonitor attribution models, customer acquisition costs, and campaign performance using analytics tools.\nDrive data-backed decisions to improve campaign efficiency and business growth.\nPrepare regular performance reports and actionable insights for leadership.\nRequirements\n7+ years of experience managing Performance Marketing for E-commerce, Marketplace, Platform businesses, or Digital Marketing Agencies.\nHands-on expertise in Google Ads, Google Merchant Center, Performance Max, Shopping Campaigns, and Meta Ads Manager.\nStrong understanding of attribution models, conversion tracking, ROAS, CAC, LTV, and digital marketing analytics.\nProven track record of scaling paid marketing budgets while maintaining or improving ROI.\nStrong analytical and data interpretation skills.xperience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and campaign reporting tools.\nBenefits\nCompetitive salary with performance-based incentives.\nOpportunity to lead high-impact digital growth initiatives.\nHigh ownership and direct exposure to senior leadership.\nFast-paced, high-growth work environment.\nCareer progression and leadership opportunities.\nHealth insurance coverage.\nEmployee discounts on Dentalkart products.\nPaid leave and company holidays.\nLearning and professional development opportunities.","description_format":"text","description_chars":2249,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":7,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Health insurance","Insurance coverage","Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Care","Mobile Games","Dental Products & 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