AI Automation Director SEO

Job Description:

AI & Automation Director

SEO

Reporting To

Innovation Partner, SEO

Purpose of the Role

The AI & Automation Director will lead the development, adoptionand delivery of AI-powered solutions across the SEO team. Combining strategic leadership with hands-on execution, the role will identifyopportunities to improve efficiency, innovation and scalability through automation, agent developmentand AI-driven workflows.

The role will be responsible fordelivering bespoke client automations, solving operational challenges through technology, driving AI adoption across the teamand ensuring the SEO practice remainsat the forefront of emerging AI capabilities.

Working closely with client delivery teams, Product, Technology, Innovation and Development Solutions, the AI & Automation Director will turn practical business needs into secure, scalable solutions that save time, enhance outputsand create measurable value for clients and teams.

Key Responsibilities

AI, Automation & Agent Development

• Design, build, test and deploy client and internal automation solutions.

• Develop AI agents and workflows that improve delivery efficiency, qualityand effectiveness.

• Work with client delivery teams to review existing workflows and automate repetitive tasks using tools including Power Automate and Copilot Agents.

• Identify opportunities to reduce manual effort, improve consistencyand enhance outputs through automation and process improvement.

• Support the development of innovative, client-facing AI and automation products.

• Monitor solution performance, gather feedbackand iterate to improve adoption and impact.

Client Solutions & Delivery

• Partner with SEO client teams to understand delivery challenges and translate requirements into practical automation solutions.

• Lead the initialdiscovery, scopingand definition of bespoke client automation opportunities.

• Create clear solution briefs, requirementsand success measures for projects requiring support from the Development Solutions team.

• Provide hands-on support during delivery, testing, implementationand handover.

• Communicate solution value, limitationsand recommended ways of working clearly toclient and internal stakeholders.

• Act as a client-facing representative for SEO innovation where needed, sharing updates, demonstrations and recommendations that help clients understand new AI, automationand search capabilities.

Team Enablement & Support

• Act as the SEO team’s AI and automation specialist, providing hands-on support for delivery challenges.

• Partner with teams to identifyand solve operational inefficiencies through technology.

• Drive AI literacy, adoptionand responsible experimentation across the SEO practice.

• Deliver training, guidance, demonstrations and best-practice documentation on AI tools, automationand agent building.

• Build a community of practitioners who can share use cases, reusable componentsand learnings across the team.

• Support teams in moving successful experiments into repeatable ways of working.

Strategy & Innovation

• Own and maintainthe SEO AI and automation roadmap, aligned to client needs and wider business priorities.

• Evaluate emerging technologies and identifypractical applications for clients and teams.

• Prioritiseand lead automation projects that deliver measurable business impact.

• Collaborate with Product, Technology, Innovation and Development Solutions teams to scale successful solutions.

• Identifyopportunities to develop reusable products, frameworksand services that strengthen the SEO proposition.

• Contribute to the evolution of the agency’s AI-enabled search and automation capabilities.

Knowledge Management & Governance

• Establish processes for centralisingand sharing knowledge, tools, prompts, automation frameworksand reusable assets.

• Communicatenew technologies, capabilities, use cases and opportunities across the team.

• Manage access, onboardingand governance for AI and automation platforms used by the SEO practice.

• Keep the team updated on dentsu AI policy, guidanceand approved ways of working.

• Ensure solutions are developed in line with security, privacy, complianceand responsible AI principles.

• Maintain appropriate documentationfor solution ownership, dependencies, controlsand ongoing support.

Skills & Experience

• Demonstrable experience designing and delivering automation, AI-enabled workflowsor agent-based solutions in a business environment.

• Hands-on experience with platforms such as Microsoft Power Automate, Microsoft Copilot Studioor comparable automation and agent-building tools.

• A background in coding or technical development is beneficial, with experience using development tools such as Claude Code, Cursoror similar AI-assisted coding platforms advantageous.

• Ability to translate operational or client challenges into clear technical requirements and practical solutions.

• Experience scoping initiatives, defining success measuresand managing delivery from discovery through to adoption.

• Strong understanding of responsible AI, information security, privacyand governance considerations.

• Confident stakeholder management, facilitationand communication skills, including the ability to explain technical concepts to non-technical audiences.

• Experience delivering training, creating guidanceand supporting organisationalchange and adoption.

• Strong problem-solving skills with a pragmatic, test-and-learn mindset.

• Experience within SEO, search marketingor digital delivery is a major advantage, although not essential.

What we offer

• This is a permanent role.

• The team is based in our London office but operates under flexible working arrangements.

• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We are a Disability Confident scheme user. If you consider yourself to have a disability and meet the essential criteria for the role, you will be guaranteed an interview.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

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