{"id":3328172,"url":"https://alion.io/job/dentsu-associate-director-account-management-3","title":"Associate Director - Account Management","company":{"id":888,"name":"dentsu","domain":"dentsu.com","url":"https://alion.io/company/dentsu-polska","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":154,"ghost_share":0.019,"stale_share":0.721,"repost_share":0.052,"time_to_fill_p50_days":30,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":20000,"max_usd":48000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":27},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Workspace","optional":false},{"name":"Microsoft Excel","optional":false}],"status":"live","first_seen_at":"2026-10-26T00:00:00Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-11-06T03:56:36Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"We are looking for a strategic and dynamic professional for the role of Associate Director - Integrated Media Planning to lead integrated media strategy and planning across ATL, digital, social, content, influencer, and performance marketing platforms.The ideal candidate will have a strong understanding of the evolving media landscape, proven expertise in developing integrated communication strategies, and the ability to build trusted client partnerships. This role requires a balance of strategic thinking, media planning excellence, commercial acumen, and leadership to deliver impactful, insight-led media solutions aligned with client business objectives.\nThe Associate Director will work closely with cross-functional teams, including strategy, creative, digital, performance, analytics, media buying, production, and partner agencies, to develop cohesive, effective, and measurable media solutions. The role will also be responsible for driving account growth, strengthening client relationships, and mentoring teams to deliver high-quality strategic output.\nJob Description:\nKey Responsibilities\n1. Integrated Media Strategy & Planning\nLead the development of integrated media strategies and communication plans across ATL, digital, social, content, influencer, and performance marketing channels.\nTranslate client business and marketing objectives into effective media strategies, audience-led communication plans, and channel recommendations.\nDrive consumer, category, competitor, and media landscape analysis to identify opportunities and develop differentiated media solutions.\nDefine channel roles, audience segmentation, media mix, budget allocation, campaign phasing, reach and frequency objectives, and investment priorities.\nEnsure seamless integration between traditional and digital media channels to maximize campaign impact, audience engagement, and business outcomes.\nEvaluate emerging media platforms, audience trends, and innovative planning approaches to enhance campaign effectiveness.\nProvide strategic recommendations on media investments, campaign architecture, and communication opportunities based on client objectives and market dynamics.\n2. Media Effectiveness & Performance\nEstablish campaign measurement frameworks, KPIs, and evaluation methodologies aligned with brand and business objectives.\nMonitor campaign performance across relevant metrics, including reach, frequency, impressions, engagement, CTR, CPC, CPM, CPL, conversions, and ROAS, as applicable.\nPartner with analytics and performance teams to derive actionable insights, optimize media investments, and improve campaign efficiency.\nLead post-campaign analysis, effectiveness reviews, and strategic recommendations to strengthen future planning.\nDrive data-led decision-making through audience insights, media research, campaign analytics, and performance benchmarks.\nEnsure effective media budget management, investment tracking, forecasting, and accountability across client accounts.\n3. Client Leadership & Account Management\nAct as a senior strategic partner to clients, building strong relationships with key stakeholders and understanding their business priorities.\nLead client discussions, strategic presentations, annual media planning, campaign reviews, and quarterly business reviews.\nProactively identify client challenges and recommend integrated media solutions that address business, brand, and consumer objectives.\nDrive alignment between client expectations, strategic recommendations, media investments, and campaign deliverables.\nManage senior stakeholder expectations and navigate complex client requirements with strong communication and problem-solving skills.\nIdentify opportunities for account growth, cross-selling, upselling, and expanding integrated media mandates.\nContribute to client retention and long-term account development through strategic value creation and consistent delivery excellence.\n4. Cross-Functional Collaboration & Campaign Delivery\nWork closely with strategy, creative, content, digital, performance, media buying, analytics, production, and external partners to deliver integrated campaigns.\nProvide strategic direction to internal teams to ensure consistency in campaign objectives, messaging, channel roles, and execution.\nOversee planning timelines, budget approvals, campaign deliverables, and key milestones to ensure seamless campaign delivery.\nFacilitate collaboration across teams and resolve planning or execution challenges to maintain quality and efficiency.\nEnsure integrated media recommendations are practical, commercially viable, and aligned with client expectations.\nDrive continuous improvement in planning processes, campaign workflows, and reporting standards.\n5. Team Leadership & Capability Development\nLead, mentor, and develop media planning and account management teams, fostering strategic thinking, ownership, and accountability.\nReview and guide the quality of media strategies, planning recommendations, client presentations, and campaign evaluations.\nBuild a culture of collaboration, analytical rigor, innovation, and continuous learning.\nAllocate resources effectively across accounts and projects while maintaining high standards of delivery.\nSupport the development of team capabilities across integrated planning, media measurement, client management, and emerging media trends.\n6. Business Development & Commercial Management\nLead or contribute to new business pitches, integrated media proposals, strategic presentations, and client growth initiatives.\nDevelop compelling media solutions that demonstrate strategic differentiation, measurable value, and business impact.\nSupport revenue growth, account profitability, resource planning, and effective management of media-related commercial commitments.\nBuild strong relationships with media owners, publishers, digital platforms, and ecosystem partners to unlock new opportunities.\nStay abreast of industry developments, emerging media technologies, and competitive offerings to strengthen the agency’s strategic proposition.\nSkills & Qualifications\nBachelor’s degree in Marketing, Advertising, Media, Mass Communication, Business, or a related discipline; a postgraduate qualification is an advantage.\n10 to 12 years of relevant experience in integrated media planning, media strategy, or media and account leadership within an advertising or media agency.\nProven experience in developing and leading integrated media strategies across traditional and digital media channels.\nStrong understanding of ATL, digital, social media, content, influencer marketing, and performance marketing, with the ability to integrate channels into cohesive communication plans.\nDemonstrated expertise in media strategy, audience planning, budget allocation, campaign measurement, and media effectiveness.\nStrong client leadership skills, with experience managing senior stakeholders and leading strategic client conversations.\nExperience in leading cross-functional teams, mentoring talent, and managing multiple client accounts or complex campaigns.\nStrong analytical and commercial acumen, including the ability to interpret campaign data and translate insights into actionable recommendations.\nExcellent presentation, communication, negotiation, stakeholder management, and problem-solving skills.\nProficiency in MS Excel, PowerPoint, Google Workspace, and relevant media research, planning, analytics, and reporting tools.\nA proactive, solution-oriented mindset with the ability to operate effectively in a fast-paced, evolving agency environment.\nWhat Success Looks Like\nDevelopment of effective, insight-led integrated media strategies that deliver against client business and brand objectives.\nStrong client relationships, high levels of client satisfaction, and sustained account retention.\nImproved media effectiveness, investment efficiency, and measurable campaign outcomes.\nSuccessful delivery of integrated campaigns through strong cross-functional collaboration.\nGrowth of existing accounts and meaningful contributions to new business opportunities.\nDevelopment of high-performing teams with strong strategic, analytical, and client management capabilities.\nLocation:\nBangaloreBrand:\nCaratTime Type:\nFull timeContract Type:\nPermanent","description_format":"text","description_chars":8269,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Continuous learning"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Creative Agencies","E-commerce Marketing","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-27T11:06:25Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":10,"expected_fill_days":30,"reasons":["conf:1","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/dentsu-associate-director-account-management-3","json_url":"https://alion.io/job/dentsu-associate-director-account-management-3.json","meta":{"generated_at":"2026-11-06T05:15:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9133,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":888},"rest":"https://alion.io/mcp/rest/get_company?id=888"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdentsu-associate-director-account-management-3"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdentsu-associate-director-account-management-3"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdentsu-associate-director-account-management-3"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dentsu-associate-director-account-management-3\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdentsu-associate-director-account-management-3"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3328172}},{"tool":"search_jobs","arguments":{"company":"dentsu.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3328172},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}