{"id":1054222,"url":"https://alion.io/job/dentsu-buyer-social-2","title":"Buyer, Social","company":{"id":888,"name":"dentsu","domain":"dentsu.com","url":"https://alion.io/company/dentsu-polska","size_band":"5000+","is_staffing_agency":true,"is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":79,"open_postings":123,"ghost_share":0.008,"stale_share":0.797,"repost_share":0.024,"time_to_fill_p50_days":22,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Operations","role_family":"Operations","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":50000,"max":57000,"currency":"USD","period":"year","gross":null,"usd_annual":57000},"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-15T00:00:00Z","employer_posted_date":"2026-09-15","last_verified_at":"2026-09-24T16:56:31Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"Job Description:\nOur mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.\nThe Social Buyer is responsible for planning, executing, optimizing, and reporting on paid social media campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, Reddit, and emerging channels. This role ensures campaigns are delivered efficiently, meet performance KPIs, and contribute to broader marketing and business objectives. The ideal candidate combines analytical skills, platform expertise, creativity, and a strong understanding of consumer behavior.\nCampaign Strategy & Planning\nDevelop paid social strategies aligned with client or brand objectives (awareness, consideration, conversion, retention).\n\nRecommend platform mix, targeting approaches, audience segmentation, and budget allocation.\n\nParticipate in integrated planning with media, creative, and analytics teams.\n\nCampaign Execution\nBuild and launch paid social campaigns across major platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.).\n\nSet up tracking using pixels, UTMs, and platform conversion APIs.\n\nEnsure proper pacing and delivery of budget and impressions.\n\nOptimization & Performance Management\nMonitor daily campaign performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS).\n\nTest creative variations, audiences, bidding strategies, and placements.\n\nIdentify trends, insights, and opportunities to improve results and efficiency.\n\nReporting & Insights\nPrepare weekly, monthly, and end-of-campaign reports.\n\nTranslate complex data into clear insights and actionable recommendations.\n\nPresent results to internal teams and/or clients in a clear and compelling manner.\n\nCollaboration & Project Management\nWork with creative teams on briefing, reviewing, and testing social assets.\n\nCoordinate with analytics or tech teams on tagging, tracking, and data flows.\n\nManage deadlines, deliverables, and platform requirements to ensure smooth execution.\n\nQualifications\n1-3 years of experience in paid social media buying or digital media.\n\nRetail DTC (Direct-to-Consumer) client and US market experience a plus\n\nStrong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).\n\nProficiency with analytics tools (e.g., Adobe analytics, Google Analytics, or other web analytics platforms.\n\nExperience with pixels, conversion APIs, and event tracking.\n\nAbility to analyze data and communicate insights clearly.\n\nStrong attention to detail, organization, and time management.\n\nAdditional Information.\nVacancy: Is this posting for the purposes of filling an existing vacancy [Y /N]\nThe salary range for this position is $50k-$57k. Actual salary within the salary range will be based on a variety of factors including relevant experience,knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.\nAI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.\nWe know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact  to begin a conversation about your individual accessibility needs throughout the hiring process.\nLocation:\nTorontoBrand:\nDentsu MediaTime Type:\nFull timeContract Type:\nPermanent","description_format":"text","description_chars":4435,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce"],"lifecycle":[{"event":"open","at":"2026-09-19T01:32:48Z"}],"liveness":{"score":27,"band":"fade","label":"Fading","p_open":1,"p_active":0.296,"p_room":0.9,"age_days":9,"expected_fill_days":22,"reasons":["conf:1","agency","stale_co","velocity","win:mid","comp:junior,brand"],"computed_at":"2026-09-24T05:45:00Z"},"pay":{"stated_usd_annual":57000,"is_top_pay":false},"html_url":"https://alion.io/job/dentsu-buyer-social-2","json_url":"https://alion.io/job/dentsu-buyer-social-2.json","meta":{"generated_at":"2026-09-24T19:41:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}