{"id":1710428,"url":"https://alion.io/job/dentsu-customer-lifecycle-marketing-practice-lead","title":"Customer Lifecycle Marketing Practice Lead","company":{"id":888,"name":"dentsu","domain":"dentsu.com","url":"https://alion.io/company/dentsu-polska","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":171,"ghost_share":0.006,"stale_share":0.713,"repost_share":0.047,"time_to_fill_p50_days":22,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["New York, United States","Detroit, United States","Chicago, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":235500,"max":330500,"currency":"USD","period":"year","gross":null,"usd_annual":330500},"salary_estimate":null,"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AWS","optional":false},{"name":"Braze","optional":false},{"name":"Iterable","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-02T17:09:28Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-20T09:10:39Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"Job Description:\nThis is a remote/hybrid opportunity based in the US\nThe Customer Lifecycle Marketing (CLM) Practice Lead, reporting to the President, Data-Driven Marketing, serves as the commercial owner and market-facing leader of Merkle's CLM practice. This leader operates as a mini-P&L owner across four interconnected capability areas: lifecycle marketing and email/CRM platform execution, loyalty strategy and technology, promotions and gamified experiences, and the first-party data and identity infrastructure that connects them. The role sits at the intersection of go-to-market strategy, offer development, and senior client leadership, and forms one leg of the practice's leadership team.\nThis is a commercial leadership role, not a delivery management role. It requires the credibility to engage CMOs and VP-level buyers across the full spectrum, from loyalty program economics to first-party data strategy to paid media activation. Success is measured through practice revenue and pipeline growth, win rate, cross-practice attach, and the strength of Merkle's market position in loyalty, lifecycle marketing, and data-driven CRM.\nDescription & Responsibilities:\nPractice Growth & Commercial Ownership\nOwn commercial performance of the CLM practice, including revenue, pipeline, forecast accuracy, and margin contribution across all four capability pillars\nDevelop and maintain the annual CLM growth plan, aligned to organizational go-to-market priorities and key vertical and platform opportunities\nApprove commercial scope, pricing, and deal economics on CLM-led pursuits, engaging senior sales leadership on larger or cross-practice opportunities\nOffer Development & Market Positioning\nOwn the CLM offer portfolio across lifecycle marketing, loyalty, promotions, and first-party data/identity, in partnership with strategy and solutions teams\nArticulate Merkle's integrated CLM story to the market: how loyalty strategy, promotions design, journey orchestration, and paid media activation combine into a customer equity growth system\nMaintain external market positioning through analyst relationships, industry events, and published thought leadership on the convergence of loyalty, promotions, and paid media\nPartner with strategy teams to translate platform partner developments into updated offer packages, and represent the practice in partner co-sell conversations\nPursuit Leadership & Commercial Execution\nLead the CLM-specific pursuit motion across loyalty RFPs, lifecycle marketing retainers, promotions engagements, and first-party data strategy mandates\nBuild pursuit teams that draw on the full CLM capability stack to ensure proposals reflect Merkle's integrated breadth\nCoordinate with demand generation and sales teams on origination specific to CLM buyer personas (e.g., VP CRM, VP Loyalty, VP Marketing Technology, Chief Digital Officer)\nRepresent the practice at partner events, client advisory boards, and industry conferences as a named commercial voice on loyalty, lifecycle marketing, and data-driven CRM\nSenior Client Engagement & Cross-Practice Orchestration\nMaintain executive-level relationships with the CLM practice's primary buying personas across a portfolio of key accounts\nServe as executive sponsor on flagship CLM accounts, supporting retention, expansion, and reference development\nBring the CLM practice into integrated pursuits where loyalty, promotions, or first-party data activation is the commercial entry point for broader engagements\nChampion integrated storytelling that connects loyalty program performance to paid media efficiency and customer lifetime value\nTalent & Commercial Bench Development\nIdentify and develop commercial talent within the CLM practice across all four capability pillars\nBuild the next generation of pursuit-capable solutions leads with fluency in loyalty economics, promotions architecture, and first-party data strategy\nQualifications:\n12+ years of experience in CRM, loyalty, lifecycle marketing, or marketing technology, including a minimum of five years in a commercial, practice leadership, or client partnership role at a services firm\nDemonstrated track record of owning or co-owning a practice revenue target, pipeline number, or growth responsibility in a consulting, agency, or services environment\nDirect experience in loyalty strategy and program design (earn/burn, tiered, coalition, and experiential models), loyalty technology platform selection or implementation (e.g., Salesforce Loyalty, Talon.One, Punchh, or Kognitiv), and program economics including breakage and ROI modeling\nExperience designing or selling promotional strategy, offer architecture, or gamified CRM experiences at scale, including incrementality measurement and offer personalization\nWorking knowledge of one or more lifecycle marketing/ESP platforms (Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, or Klaviyo) at the level of scope definition and program performance benchmarking\nFamiliarity with first-party data strategy, identity resolution, and clean room use cases (e.g., LiveRamp, AWS Clean Rooms, Google ADH), and how CRM data activates into paid media channels\nAbility to articulate and sell the strategic connection between loyalty data, CRM audiences, and paid media efficiency to CMO and VP Media buyers; direct experience managing or co-selling this connection is strongly preferred\nExperience leading or materially contributing to competitive RFP responses for loyalty, CRM, or lifecycle marketing mandates, including commercial pricing, scope defense, and executive presentation\nA hunter orientation, with a proven ability to build pipeline across a full capability spectrum rather than manage within a single sub-domain, paired with the commercial rigor to read a P&L, build a pricing model, and defend deal economics\nComfortable operating in CMO, SVP CRM, VP Loyalty, and VP MarTech conversations without a delivery lead or subject-matter specialist present\nBachelor's Degree required; MBA or equivalent graduate degree preferred but not required if offset by a clear track record\nWillingness to travel based on client and business needs\nAdditional Information\nThe annual base salary range for this position is $235,500 - $330,500. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.\nBenefits available with this position include:\nMedical, vision, and dental insurance \nLife insurance \nShort-term and long-term disability insurance \n401k \nFlexible paid time off \nAt least 15 paid holidays per year \nPaid sick and safe leave \nPaid parental leave \nDentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.\nTo begin the application process, please click on the “Apply” button at the top of this job post. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.\nAt dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.\nMerkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. All your information will be kept confidential according to EEO guidelines.\nLocation:\nNew York - 150 E 42ndBrand:\nMerkleTime Type:\nFull timeContract Type:\nPermanentDentsuis committed to providingequal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex ,sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.\nDentsuis committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to  by clicking on the link to let us knowthe nature of your accommodation request and your contact information. 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