Influencer Manager

Job Description:

Role: Influencer & Creator Partnerships Lead (Mid-Senior Level)

Reports to: General Manager

Role Overview

We’re looking for a commercially minded Influencer & Creator Partnerships Lead to build and scale our influencer marketing offering into a high-performing revenue stream.

The Influencer & Creator Partnerships Lead will be responsible for building, managing, and scaling the Agency’s influencer marketing offering as a revenue-generating unit.

This role goes beyond campaign execution to include commercial ownership, creator ecosystem development and P&L accountability, ensuring influencer marketing contributes meaningfully to agency growth and profitability.

Key Responsibilities

1. Commercial Ownership & Revenue Growth

• Own and grow the influencer marketing revenue stream, with clear annual and quarterly targets
• Develop and price influencer-led products and offerings (campaigns, retainers, ambassador programs, content licensing, etc.)
• Drive new business opportunities by integrating influencer strategy into pitches and proposals
• Ensure strong profitability through cost control, margin management, and efficient creator sourcing
• Build scalable frameworks for repeatable revenue (e.g., influencer retainers, always-on programs)

2. Influencer Strategy & Campaign Leadership

• Lead end-to-end influencer strategy across client accounts rom brief interpretation to execution and reporting
• Translate brand objectives into effective creator strategies (reach, engagement, conversion, brand equity)
• Oversee campaign execution ensuring quality, timeliness, and performance delivery
• Define and track KPIs across campaigns

3. Creator Ecosystem Development

• Build and maintain a high-quality, diverse influencer and creator network across key categories
• Establish strong relationships with top-tier, mid-tier, and emerging creators
• Identify and onboard creators aligned with client and agency positioning
• Negotiate talent rates and contracts to ensure value and margin optimisation

4. Operational Excellence & Process Design

• Develop and enforce operational workflows for influencer campaigns (briefing, contracting, approvals, delivery, reporting)
• Ensure operational hygiene across all projects (documentation, timelines, financial tracking, reporting)
• Work closely with traffic, account management, and finance to ensure seamless execution
• Build tools/templates for efficient campaign management and scalability

5. Client & Stakeholder Management

• Act as the subject matter expert on influencer marketing for internal teams and clients
• Provide strategic guidance to clients on best practices, trends, and opportunities
• Present campaign strategies, performance reports, and recommendations clearly and confidently
• Collaborate with account teams to ensure alignment with broader brand strategy

6.Data, Insights & Performance Optimization

• Analyse campaign performance and derive actionable insights
• Continuously refine influencer selection, content strategy, and platform usage based on data
• Stay ahead of platform trends, algorithm changes, and creator economy shifts
• Build case studies to support Agency marketing and business development

Key Performance Indicators (KPIs)

• Influencer marketing revenue and profitability (P&L ownership)
• Campaign ROI and performance metrics (engagement, reach, conversions where applicable)
• Growth and quality of the creator network
• Efficiency of campaign delivery timelines and processes
• Contribution to new business wins and upsell opportunities

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