Manager, Tactical Planning

Job Description:

Coordinates internal and external stakeholders across local markets, clients and media auditors to ensure the buying commitments are accurately tracked, monitored and reported

Collects data from specific markets using the agreed methodology (client specific) to quantify, measure, calibrate price performance compared to historical price benchmarks - across all media types

Manages data to normalise benchmarks to maintain as high levels of measurability as possible within the reports

Prepares and verifies data for the client reports - both data analysis and supporting commentary

Manages any external validation (by media auditors or the like) in conjunction with the Investment Director

Supports local markets in completion of templates and understanding of the associated permissible methodologies / normalisations

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