Paid Search, Buyer
Job Description:
iProspect is looking for a Buyer, Search to take hands-on ownership of Paid Search campaign execution and optimization. You'll work closely with the Director, Performance Media to build, launch, and optimize search campaigns, applying platform best practices and modern automated bidding to drive results. This is a great opportunity for someone with a couple of years of hands-on platform experience looking to grow into a senior buying role on a fast-paced, high-visibility account.
Role & Responsibilities
Build, launch, and manage Paid Search campaigns across Google Ads and Microsoft Advertising (SA360 exposure an asset), following the team's pre-flight QA process before every launch.
Execute day-to-day bid management, budget pacing, and optimization to keep campaigns on track against goals.
Apply platform best practices for campaign structure, keyword strategy, ad copy, extensions, and audience targeting.
Monitor and troubleshoot campaign health, flagging pacing or performance issues to the Director, Performance Media.
Support rollout of AI-powered campaign types (Performance Max, AI Max) and automated bidding strategies.
Assist with campaign reporting, pulling platform data and contributing to performance narratives.
Partner closely with the Coordinator, Performance Media on trafficking, QA, and campaign setup accuracy.
Stay current on platform updates, betas, and industry best practices, bringing new ideas to the team.
Qualifications
Post-secondary degree or diploma in Media, Advertising, Marketing, Business Administration, or related field.
2-4 years of hands-on experience managing Paid Search campaigns (Google Ads required; Microsoft Advertising and/or SA360 an asset).
Comfortable working directly in-platform: campaign builds, bid strategy, audience and keyword management.
Strong Excel skills (Pivot Tables, VLOOKUPs) and comfort working with campaign performance data.
Excellent attention to detail
Ability to manage multiple campaigns/deliverables in a fast-paced, deadline-driven environment.
Google Ads certification (or working toward one) is an asset.
A sense of curiosity and desire to keep learning platform best practices.
Additional information
Vacancy: Is this posting for the purposes of filling an existing vacancy [Y /N]
The salary range for this position is $50k-$57k. Actual salary within the salary range will be based on a variety of factors including relevant experience,knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] to begin a conversation about your individual accessibility needs throughout the hiring process.
Location:
TorontoBrand:
Dentsu MediaTime Type:
Full timeContract Type:
Permanent