{"id":2998963,"url":"https://alion.io/job/dentsu-performance-marketing-manager-2","title":"Performance Marketing Manager","company":{"id":888,"name":"dentsu","domain":"dentsu.com","url":"https://alion.io/company/dentsu-polska","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":79,"open_postings":135,"ghost_share":0.007,"stale_share":0.8,"repost_share":0.022,"time_to_fill_p50_days":29,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Istanbul, Turkey"],"countries":["TR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":24000,"max_usd":64000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2986},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"TikTok Ads","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-21T11:37:06Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-28T19:38:10Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"At dentsu, we look for the elite in their field to drive integrated growth solutions that \"innovate to impact.\" As the Performance Manager dedicated to you will own the full-funnel digital activation strategyWhile lower-funnel acquisition and ROAS remain core targets, your primary challenge will be orchestrating cohesive, end-to-end user journeys - from awareness and brand equity to conversion and loyalty. You will lead client relationships, manage a dedicated team of execution specialists, and turn raw digital data into high-impact commercial insights.\nJob Description:\nKey Responsibilities\n1. Full-Funnel Strategy & Media Activation\n Integrated Activation: Design and execute holistic, full-funnel digital media strategies that bridge upper-funnel brand awareness (launches, equity) with lower-funnel performance metrics (conversions, web traffic, pre-orders).\nMulti-Platform Orchestration: Oversee and optimize complex, highly visible campaigns across Google (Search, PMax, YouTube), Meta, TikTok, Snapchat, and Programmatic environments (DV360/native display).\nAudience Architecture: Build a sophisticated first, second, and third-party data strategy to ensure precision targeting across the entire consumer consideration cycle.\n2. Account Management & Client Leadership\n Primary Point of Contact: Serve as the strategic digital advisor to the Samsung Turkey brand and media teams, leading weekly & monthly performance reviews, and quarterly business reviews (QBRs).\nExpectation Management: Confidently navigate fast-paced, high-stakes client requests, translating complex digital technicalities into clear business outcomes for senior stakeholders.\nFinancial Accountability: Manage large-scale client budgets, ensuring highly accurate pacing, financial forecasting, and optimal cross-channel budget allocation based on live performance data.\n\n3. Reporting, Analytics & Insights Delivery\nData Storytelling: Look beyond standard vanity metrics to deliver deeply analytical, actionable insights that uncover the why behind performance data.\nMeasurement Frameworks: Partner with data and analytics specialists to implement advanced tracking infrastructure, attribution modelling, and cross-device measurement parameters.\nDashboard Ownership: Supervise the accuracy and continuous improvement of automated client reporting dashboards.\n4. Team Leadership & Collaboration\nTalent Development: Directly manage, mentor, and upskill a team of junior performance executives and specialists, promoting functional excellence and a culture of continuous learning.\nRegional Collaboration: Work closely with dentsu’s regional team to ensure best practices are consistently applied, while managing all routine and ad hoc RHQ requests.\nCross-Functional Alignment: Work closely with the integrated client/planning team, and external creative partners to ensure media placements match the creative asset intent at every layer of the funnel.\nRequired Skills & Qualifications\nExperience: 4 to 6 years of hands-on digital media experience within a fast-paced media agency environment. Prior experience managing high-visibility consumer electronics, tech, or major retail accounts is highly preferred.\n Platform Mastery: Certified expert with deep operational knowledge of Meta Ads Manager, Google Ads (including SA360/DV360), TikTok Ads Manager, Snapchat Ad Manager, and leading DSPs.\nFunnel Fluency: Demonstrable track record of successfully running full-funnel branding-to-performance activations, with clear experience handling complex product launches and pre-order windows.\n Analytics Capability: Strong analytical mind with advanced skills in Google Analytics 4 (GA4), Adobe Analytics Excel, and data visualization tools.\nLanguages: Turkish / Full professional proficiency in English is mandatory to effectively communicate with local and regional teams.\nLocation:\nIstanbulBrand:\nDentsuTime Type:\nFull timeContract Type:\nPermanent","description_format":"text","description_chars":3923,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Turkish","level":"All levels","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Continuous learning","Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Creative Agencies","E-commerce Marketing","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-21T11:37:06Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":6,"expected_fill_days":29,"reasons":["conf:2","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/dentsu-performance-marketing-manager-2","json_url":"https://alion.io/job/dentsu-performance-marketing-manager-2.json","meta":{"generated_at":"2026-10-28T20:09:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27913,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":888},"rest":"https://alion.io/mcp/rest/get_company?id=888"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdentsu-performance-marketing-manager-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdentsu-performance-marketing-manager-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdentsu-performance-marketing-manager-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dentsu-performance-marketing-manager-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdentsu-performance-marketing-manager-2"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2998963}},{"tool":"search_jobs","arguments":{"company":"dentsu.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2998963},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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