{"id":1977083,"url":"https://alion.io/job/dentsu-senior-analyst-media-effectiveness","title":"Senior Analyst, Media Effectiveness","company":{"id":888,"name":"dentsu","domain":"dentsu.com","url":"https://alion.io/company/dentsu-polska","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":79,"open_postings":135,"ghost_share":0.007,"stale_share":0.8,"repost_share":0.022,"time_to_fill_p50_days":29,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":46000,"max_usd":81000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":161},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Azure","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Looker","optional":false},{"name":"Power BI","optional":false},{"name":"Python","optional":false},{"name":"Snowflake","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-10-06T21:45:50Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-28T19:38:10Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"Job Description:\nOur mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.\nThe Senior Analyst, Media Effectiveness is responsible for measuring and evaluating media performance, delivering actionable insights, and supporting data-driven decision-making across client campaigns. Working closely with media, analytics, and client teams, you will leverage reporting, statistical analysis, and performance measurement methodologies to assess the effectiveness of media investments and drive business outcomes.\nKey Responsibilities\nReporting & Analytics\nLead campaign measurement and performance reporting across platforms including Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, and other marketing technologies.\nAnalyze campaign performance and deliver clear, actionable insights and recommendations to internal and client stakeholders.\nSupport the development of KPI frameworks, measurement plans, and reporting strategies aligned to business objectives.\nConduct media effectiveness analyses, including incrementality testing, experimentation, and statistical evaluation of campaign results.\nApply statistical techniques such as regression analysis, hypothesis testing, and causal measurement methodologies to evaluate media impact.\nMonitor market trends and competitive activity to identify opportunities and inform strategic recommendations.\nDashboard Development & Data Management\nDesign, build, and maintain dashboards using tools such as Looker Studio, Tableau, and Power BI.\nPartner with data engineering and analytics teams to support reporting infrastructure, data integrations, and data pipelines.\nExtract, transform, validate, and harmonize data from multiple marketing and media platforms.\nMonitor data quality, investigate discrepancies, and identify opportunities to automate reporting processes.\nStakeholder Collaboration\nCollaborate with media, strategy, analytics, and client teams to support measurement and media effectiveness initiatives.\nPresent performance updates, insights, and recommendations to both technical and non-technical audiences.\nTranslate complex analytical findings into clear business recommendations that support client decision-making.\n\nQualifications\nBachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing Analytics, Computer Science, or a related quantitative field.\n3-5+ years of experience in marketing analytics, media analytics, business intelligence, or a related analytical role.\nStrong SQL skills with experience working across multiple data sources.\nExperience with cloud-based data environments such as BigQuery, Azure, Snowflake, or similar platforms.\nKnowledge of statistical analysis methods, including regression analysis and hypothesis testing.\nStrong understanding of digital media measurement, attribution, audience data, conversion tracking, and campaign performance metrics.\nExperience building dashboards and reporting solutions using Looker Studio, Tableau, Power BI, or similar platforms.\nStrong communication skills with the ability to translate complex data into actionable business insights.\nPreferred\nExperience with incrementality testing, experimentation frameworks, or media effectiveness measurement.\nKnowledge of Bayesian analysis, causal inference, or marketing science methodologies.\nExperience with Python or R for analysis and automation.\nExposure to Marketing Mix Modeling (MMM) or advanced attribution methodologies.\nExperience working with first-party data and privacy-centric measurement solutions.\nLocation:\nTorontoBrand:\nDentsu MediaTime Type:\nFull timeContract Type:\nPermanent","description_format":"text","description_chars":4122,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Media & Entertainment","Creative Agencies","E-commerce Marketing","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-06T21:45:50Z"}],"visa":[],"liveness":{"score":45,"band":"ok","label":"Likely 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