{"id":1155639,"url":"https://alion.io/job/dentsu-senior-performance-planning-executive","title":"Senior Performance & Planning Executive","company":{"id":888,"name":"dentsu","domain":"dentsu.com","url":"https://alion.io/company/dentsu-polska","size_band":"5000+","is_staffing_agency":true,"is_intermediary":false,"ats_vendor":"Workday","truth_index":{"grade":"B","score":79,"open_postings":123,"ghost_share":0.008,"stale_share":0.797,"repost_share":0.024,"time_to_fill_p50_days":22,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Beirut, Lebanon"],"countries":["LB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":60000,"max_usd":135000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2436},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-23T21:25:00Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-24T12:58:17Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Job Description:\nWe are looking for a Senior Performance & Planning Executive to support the planning, execution, and optimization of integrated digital media campaigns.\nThe successful candidate will combine strong digital media planning capabilities with hands-on performance marketing experience. They will translate client objectives into effective channel strategies, manage campaigns across key advertising platforms, and use data to improve performance and deliver measurable business results.\nKey Responsibilities\nSupport the development of digital media strategies aligned with client objectives and campaign KPIs.\nBuild integrated, full-funnel media plans covering awareness, consideration, conversion, and retention.\nRecommend the appropriate channel mix, audience strategy, budget allocation, and campaign phasing.\nPrepare media plans, forecasts, campaign projections, and supporting rationale.\nConduct audience, market, category, and competitor research to inform planning decisions.\nIdentify opportunities across platforms, audiences, formats, creatives, and markets.\nStay informed about emerging platforms, media products, consumer behaviours, and industry trends.\nSet up, manage, and optimize campaigns across Google Ads, Meta, TikTok, Snapchat, YouTube, Programmatic, and other relevant platforms.\nManage campaign trafficking, targeting, bidding, budget pacing, and quality assurance.\nMonitor performance against KPIs such as ROAS, CPA, CAC, revenue, conversions, CTR, CPC, CPM, reach, and frequency.\nIdentify performance gaps and implement timely optimization actions.\nConduct audience, creative, placement, bidding, and landing-page testing.\nEnsure campaigns are delivered accurately, efficiently, and within the approved budgets and timelines.\nCoordinate with creative and technical teams to ensure assets, tracking, and campaign requirements are ready before launch.\nPrepare weekly, monthly, and post-campaign reports.\nAnalyse performance across platforms, audiences, creatives, formats, and markets.\nTranslate campaign data into clear insights and actionable recommendations.\nSupport campaign forecasting, measurement, attribution, and tracking initiatives.\nEnsure reporting accuracy and consistency across platforms and dashboards.\nUse data to recommend budget reallocations and improve overall media effectiveness.\nSupport day-to-day communication with clients and internal stakeholders.\nParticipate in campaign reviews, status meetings, and planning sessions.\nPresent media plans, campaign performance, insights, and recommendations.\nManage assigned deliverables and ensure deadlines are met.\nRespond proactively to client requests and campaign-related challenges.\nBuild trusted relationships by providing clear, accurate, and commercially relevant recommendations.\nCollaborate with planning, performance, programmatic, analytics, creative, finance, and account management teams.\nCoordinate with media partners and platform representatives to identify optimization and growth opportunities.\nSupport junior team members by reviewing their work and sharing platform and campaign knowledge.\nContribute to new-business pitches, media proposals, and strategic presentations.\nMaintain accurate campaign documentation, budget trackers, and financial records.\nRequirements\nBachelor’s degree in Marketing, Advertising, Business, Media, or a related field.\nApproximately 3-5 years of experience in digital media planning and performance marketing, preferably within a media or advertising agency.\nStrong hands-on experience managing campaigns across Google Ads and Meta Ads Manager.\nExperience with additional platforms such as TikTok, Snapchat, DV360, SA360, or other programmatic platforms is an advantage.\nDemonstrated experience developing media plans, channel strategies, forecasts, and budget allocations.\nStrong understanding of the digital media ecosystem, campaign objectives, audience targeting, bidding strategies, and optimization methods.\nGood understanding of performance metrics, including ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, reach, and frequency.\nExperience using analytics and reporting tools such as GA4, Looker Studio, and platform dashboards.\nStrong numerical, analytical, and problem-solving skills.\nAbility to translate data into clear insights and practical recommendations.\nStrong communication, presentation, and stakeholder-management skills.\nExcellent attention to detail and the ability to manage multiple campaigns and deadlines.\nGoogle Ads, Meta Blueprint, or relevant platform certifications are preferred.\nLocation:\nBeirutBrand:\nTime Type:\nFull timeContract Type:\nPermanent","description_format":"text","description_chars":4631,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-23T21:25:00Z"}],"liveness":{"score":38,"band":"fade","label":"Fading","p_open":1,"p_active":0.379,"p_room":1,"age_days":0,"expected_fill_days":22,"reasons":["conf:1","agency","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/dentsu-senior-performance-planning-executive","json_url":"https://alion.io/job/dentsu-senior-performance-planning-executive.json","meta":{"generated_at":"2026-09-24T14:38:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}