Senior Planning Executive

dentsu • 3 months ago
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Location
In office (Bangkok)
Seniority
Senior
Employment
Full-Time
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dentsu

Dentsu is a Japanese advertising and marketing group founded in 1901 that grew into the dominant agency holding company in Japan before expanding worldwide through the acquisition of Aegis in 2013. It plans and buys media, produces creative work, and runs customer experience, commerce and data practices for brands through networks including Carat, iProspect, Dentsu Creative and Merkle. Headquartered in Tokyo and listed on the Tokyo Stock Exchange, it employs tens of thousands of people across more than one hundred markets.
dentsu.com • HQ: Tokyo, Japan • E-commerce Marketing • Data & Analytics • Commerce • Digital Marketing • Creative Agencies • Media & Entertainment • Sales & Marketing • Advertising • 5000+ employees • Est. 1901
The Senior Media Planner is responsible for developing, implementing, and optimizing integrated media strategies that deliver business objectives and maximize client outcomes. This role works closely with clients, media partners, and internal teams to create data-driven media plans, manage campaign performance, identify growth opportunities, and ensure effective media investment across all channels.

Job Description:

Key Responsibilities:

  • Develop and execute strategic media plans across online and offline channels to achieve client marketing objectives.
  • Lead media planning activities for assigned accounts, ensuring campaigns are aligned with business goals, target audiences, and budget requirements.
  • Analyze market trends, audience insights, competitive activities, and media consumption behaviors to inform planning recommendations.
  • Manage the end-to-end planning process, including media strategy development, budget allocation, channel selection, and performance forecasting.
  • Build and maintain strong relationships with media owners, vendors, and strategic partners to secure optimal opportunities and added value for clients.
  • Collaborate closely with internal teams including Client Services, Digital, Trading, Analytics, and Operations to ensure seamless campaign execution.
  • Monitor campaign performance and provide actionable insights to optimize media effectiveness and return on investment (ROI).
  • Prepare and present media recommendations, campaign reports, and strategic reviews to clients and senior stakeholders.
  • Negotiate media opportunities and support trading initiatives to maximize value and efficiency of media investments.

Location:

Bangkok

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent
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