{"id":1126647,"url":"https://alion.io/job/despegar-marketing-performance-manager","title":"Marketing Performance Manager","company":{"id":3810,"name":"Despegar","domain":"despegar.com","url":"https://alion.io/company/despegar","size_band":"1001-5000","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Lever","truth_index":{"grade":"B","score":83,"open_postings":10,"ghost_share":0,"stale_share":0.7,"repost_share":0,"time_to_fill_p50_days":42,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Buenos Aires, Argentina"],"countries":["AR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"Iterable","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-09-22T20:21:33Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-09-24T08:19:57Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Responsabilidades:\nLiderar y desarrollar un equipo regional de CRM analysts, garantizando ejecución impecable y crecimiento de capabilities.\n\nDiseñar y ejecutar la estrategia de comunicaciones multicanal (email, push, WhatsApp) con foco en performance y user engagement.\n\nSer dueño/a de la relación con Insider (nuestra plataforma de CRM) y coordinar con equipos de producto, BI, comercial y brand regionales.\n\nTransformar datos en insights accionables: no queremos reportes que digan \"la tasa de apertura fue 15%\", queremos \"el cambio de subject line aumentó apertura 3pp y generó 200 búsquedas adicionales → escalar a toda la región\".\n\nGestionar stakeholders senior (VP, country managers, sr. managers de comercial/brand) con criterio claro: defender tu postura cuando haya que priorizar, negociar cuando haya ruido.\n\nPresentar resultados semanalmente a VP y equipos cross-funcionales: qué funcionó, qué no, próximos pasos.\n\nIterar rápido: A/B testing continuo, fail fast, aprender y escalar lo que funciona.\n\nRequisitos:\nImprescindible:\nExperiencia en CRM: Mínimo 1-2 años gestionando estrategias de CRM/lifecycle marketing (no hace falta ser un gurú de 10 años, pero sí que sepas de qué va el juego).\n\nExperiencia liderando equipos: Ya gestionaste personas, les diste feedback directo y las ayudaste a crecer.\n\nManejo de datos: SQL, queries, dashboards (BI/PBI). No necesitás ser un data scientist, pero sí tener criterio analítico para cruzar info y sacar conclusiones.\n\nStakeholder management: Sabés cómo moverte políticamente, cuándo decir que no y cómo justificarlo con data.\n\nAutonomía total: No esperás que te digan qué hacer. Identificás problemas, proponés soluciones y ejecutás.\n\nDeseable:\nExperiencia con Insider (o plataformas similares: Braze, Iterable, Salesforce Marketing Cloud).\nBackground en travel, e-commerce, fintech o marketplaces.\n\nFormación: Ingeniería, Economía, Administración. También valoramos perfiles de Marketing/Comunicación si tenés especialización en CRM y data-driven marketing.","description_format":"text","description_chars":2016,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Spanish","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Argentina","iso":"AR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Travel & Tourism","Travel Agencies","Travel Technology"],"lifecycle":[{"event":"open","at":"2026-09-22T21:58:04Z"}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":1,"expected_fill_days":42,"reasons":["conf:1","stale_co","velocity","win:early"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/despegar-marketing-performance-manager","json_url":"https://alion.io/job/despegar-marketing-performance-manager.json","meta":{"generated_at":"2026-09-24T09:08:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}