{"id":2588116,"url":"https://alion.io/job/destination-workplace-performance-marketing-specialist","title":"Performance Marketing Specialist","company":{"id":4423094,"name":"Destination Workplace","domain":"destinationworkplace.eu","url":"https://alion.io/company/destinationworkplace","size_band":null,"is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Manatal","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sofia, Bulgaria"],"countries":["BG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-10-15T04:46:58Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-29T12:16:05Z","board_verified":true,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":14},"description":"At Destination Workplace, we believe that the right job is the key to a fulfilling life, and the right person is the driving force behind every successful business.\nWe are here to connect talent with the appropriate role.\nOur partner is a market leader in cybersecurity, offering solutions to protect information systems, networks, and data for organizations. Its focus is on prevention, detection, and response to cyber threats.\nFor their internal needs, we are seeking a Performance Marketing Specialist to lead and track paid campaigns and acquisition of new leads with primary focus on lead generation for the B2B brands.\nPrimary Responsibilities of the Role:\nManage Google Ads and Meta Ads campaigns;\nHandle tracking, pixels, GA4, GTM, conversion events, and audiences;\nOptimizes B2C campaigns for sales, renewals, upsells, and remarketing;\nDevelop lead-generation campaigns for different company brands;\nMonitors CPL, CPA, CAC, ROAS, conversion rate, budget pacing, and performance trends;\nWork with Marketing Operations Manager on landing pages, creatives, copy variants, and A/B tests.\nDesired skills and experience:\nDegree in Marketing, Business, Communications, or related field (Bachelor's required; Master's preferred);\n2+ years broader marketing experience (brand, CRM, content, or product marketing) in addition to paid acquisition expertise;\nExperience in managing paid acquisition (Google Ads, Meta Ads) for B2C and B2B campaigns; \nProven experience optimizing campaigns for sales, renewals, upsell and remarketing; \nExperience building and scaling lead-generation funnels for multiple brands; \nStrong grasp of KPI measurement and optimisation: CPL, CPA, CAC, ROAS, conversion rate, budget pacing; \nA/B testing experience for creatives, copy variants and landing pages;\nAbility to collaborate with marketing ops/creative teams to deliver high-converting landing pages and assets; \nResults-oriented mindset with attention to budget management and pacing; \nExcellent communication and cross-functional coordination skills;\nAbility to forecast expected growth and key metrics (e.g., installs, leads, revenue) for a given budget, with scenario modeling and clear assumptions.\nThe company is offering: \nCompetitive remuneration;\nOpportunity to join a vast growing leading in the cybersecurity field and learn from an experienced professionals;\nParticipation in diverse and interesting projects;\nDynamic and fast pace environment, where you will be able to see the direct impact of your work;\nReady to drive your success in a thriving company and join a team that cares about your growth and well-being? Share your CV now, your next career move awaits - let's connect!\nAll qualified candidates are encouraged to apply. We thank all applicants for their interest, our team will contact only those candidates selected for interviews. All applications will be treated in strict confidentiality. 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Docs: https://alion.io/developers"}}