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сильного SMM Lead / Senior SMM, который возьмёт на себя развитие социальных сетей как канала узнаваемости, доверия и лидогенерации.\n Нам нужен человек формата «голова + руки»: умеет строить стратегию, но при этом сам может написать сценарий Reels, придумать контентную механику и запустить интеграцию с блогером.\n Чем предстоит заниматься:\n Разрабатывать и реализовывать SMM-стратегию для Instagram, Telegram и YouTube Shorts.\n\n Строить контентную воронку: охват → прогрев → лид.\n\n Анализировать аудиторию, конкурентов и точки роста на RU и EN рынках.\n\n Планировать контент и управлять его производством: редакторы, дизайнеры, SMM-специалист.\n\n Самостоятельно создавать ключевой контент: сценарии Reels, посты, Stories и другие форматы.\n\n Развивать органический рост: Reels, Telegram-посевы, кросс-промо, social SEO.\n\n Вести influencer marketing full cycle: поиск, переговоры, бюджеты, запуск и анализ интеграций.\n\n Выстраивать community management, включая работу с Direct как 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