{"id":3556501,"url":"https://alion.io/job/devry-university-sr-analyst-web-and-marketing-analytics","title":"Sr. Analyst Web and Marketing Analytics","company":{"id":7082,"name":"DeVry University","domain":"devry.edu","url":"https://alion.io/company/devry-university","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"A","score":88,"open_postings":28,"ghost_share":0,"stale_share":0.464,"repost_share":0,"time_to_fill_p50_days":35,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":113000,"max_usd":216000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":560},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Azure","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Looker","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false},{"name":"Asana","optional":true},{"name":"JavaScript","optional":true},{"name":"Jira","optional":true}],"status":"live","first_seen_at":"2026-10-30T06:00:00Z","employer_posted_date":"2026-10-31","last_verified_at":"2026-11-01T07:13:04Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Opportunity:\nThe Senior Analyst, Web & Marketing Analytics is a hands-on technical specialist responsible for the integrity of DeVry University’s website measurement ecosystem and for translating web, organic search, AI discovery, and digital experience data into actionable intelligence. This role combines advanced GA4 and GTM instrumentation, website data quality and governance, SEO/AIO/GEO analytics, and AI-enabled investigation to proactively identify friction, recommend improvements, and measure results across the prospective student digital journey. The analyst partners with Experience, Website Marketing, Analytics, and Technology teams to ensure measurement capabilities are reliable, adopted, and used to improve website performance and prospective student conversion.\nKey Responsibilities:\nDigital measurement architecture and governance:\nServe as a technical subject matter expert for GA4 and website measurement; define measurement requirements, event specifications, and validation standards across DeVry digital properties while partnering with Web Development and IT on GTM administration and technical deployment.\nOwn website measurement requirements, event taxonomies, data-layer specifications, form and application tracking definitions, conversion standards, and measurement documentation; define and validate tracking needs before new web experiences launch.\nProactively audit tracking accuracy and traffic quality, investigate duplicate or missing events, broken forms, bot traffic, unexpected referral patterns, and other discrepancies that could distort website reporting or optimization decisions.\nPartner with Web Development, IT, and vendors on server-side GTM, Google Tag Gateway, consent-aware tagging, privacy controls, automated tag auditing, and browser measurement changes.\nSEO, AIO and GEO performance intelligence:\nAnalyze organic search visibility, search intent, keyword and landing-page performance, technical SEO indicators, and competitive positioning using Google Search Console and platforms such as seoClarity, Semrush, or Ahrefs.\nMonitor AI-powered discovery using platforms such as AthenaHQ, Profound, seoClarity, or comparable tools; assess brand mentions, citations, answer presence, prompt-level visibility, and competitive share of voice.\nBuild repeatable reporting that connects traditional and AI-powered search visibility with identifiable website referrals, landing-page engagement, inquiry conversion, and prospective student journey outcomes, recognizing attribution limitations.\nPartner with SEO, content, and web product teams to evaluate optimization initiatives, including structured data and technical improvements; communicate limitations of sampled AI visibility and zero-click attribution.\nWebsite performance, journey and conversion analytics:\nAnalyze website acquisition, navigation, content engagement, form behavior, landing-page effectiveness, and conversion paths to identify friction and prioritize improvements in the prospective student digital experience.\nDevelop and maintain automated website performance dashboards, reusable semantic models, and analytical views in Power BI, Looker, or Looker Studio; use SQL and governed data environments such as BigQuery and Azure to query, join, validate, and segment website and digital journey data.\nIndependently investigate changes in website and search performance; quantify root causes and opportunities, recommend prioritized actions, and partner with web owners to evaluate whether implemented changes improved conversion or experience.\nPartner with Analytics and Technology teams to leverage governed, reusable website data sources and reduce reliance on manual reporting processes.\nPartner with Web Experience, UX, Content, CRM/Email, Paid Media, and other channel teams to evaluate how acquisition source, messaging, navigation, content, and experience changes influence on-site behavior, conversion, and progression through the prospective student journey.\nCombine behavioral analytics with available qualitative inputs, testing results, and journey feedback to identify friction, prioritize experience improvements, and evaluate whether changes improve engagement and conversion.\nAI-led analytics, experimentation and automation:\nApply AI-enabled tools to accelerate website data exploration, SQL development, anomaly investigation, automated monitoring, and self-service analytics while validating outputs for accuracy, privacy, and reproducibility.\nSupport A/B testing and conversion optimization using platforms such as VWO or comparable experimentation tools, including hypothesis development, instrumentation, audience segmentation, statistical interpretation, and post-test measurement.\nDevelop documented, reusable analytical workflows and monitoring that surface tracking defects, conversion friction, and emerging performance opportunities; improve the speed and adoption of website insights.\nBusiness partnership and project execution:\nTranslate ambiguous website and search performance questions into structured investigations; communicate what changed, why it matters, recommended next actions, and the observed results after implementation.\nCoordinate concurrent instrumentation, audit, reporting, and optimization initiatives with Web Experience, SEO, Marketing, IT, and external partners; communicate dependencies, resolve disagreements constructively, and drive adoption of shared measurement standards.\nQualifications:\nA successful candidate brings deep website measurement expertise, analytical curiosity, disciplined quality assurance, and the ability to convert technical findings into prioritized, business-relevant recommendations. They proactively surface issues, work constructively across functions, and close the loop by evaluating outcomes.\nRequired:\nBachelor’s degree in Analytics, Statistics, Computer Science, Information Systems, Marketing, Business, or a related field.\n4–6 years of experience in web analytics, digital marketing analytics, business intelligence, or a related analytical discipline, including substantial work with reporting and visualization tools such as Power BI or Tableau.\nAdvanced hands-on experience with GA4 and GTM, including event-based measurement, data-layer architecture, form and conversion tracking, tagging QA, troubleshooting, and working knowledge of gtag.js.\nExperience analyzing website performance and digital journeys using Google Analytics, Adobe Analytics, or comparable platforms; familiarity with marketing measurement and attribution concepts.\nExperience evaluating SEO performance with Google Search Console and at least one search intelligence platform such as seoClarity, AthenaHQ, Semrush, Ahrefs, or an equivalent.\nWorking knowledge of AI-powered search and AIO/GEO measurement concepts, including the limitations of AI visibility, citations, and referral attribution.\nProficiency in SQL (Azure, BigQuery, Oracle, etc) and experience validating, combining, and interpreting data from multiple sources.\nDemonstrated application of AI-enabled tools to analytical investigation, automation, or reporting with appropriate accuracy and privacy controls.\nAbility to diagnose tracking and traffic-quality issues, apply practical statistical reasoning, present prioritized recommendations, influence stakeholders constructively, and manage concurrent technical projects independently; excellent communication and project management skills.\nPreferred Qualifications:\nMaster’s degree in a related discipline.\nHands-on exposure to AI search monitoring tools such as AthenaHQ or Profound, including prompt-level visibility and competitive citation analysis.\nWorking knowledge of server-side GTM, Google Tag Gateway, automated tag auditing tools (such as ObservePoint), consent management platforms (such as OneTrust), JavaScript, browser developer tools, and technical SEO concepts.\nExperience with Salesforce or similar CRM platforms, website-to-inquiry conversion analysis, landing-page optimization, and A/B experimentation.\nExperience using Jira or Asana for analytical or technical project management.\nExperience in higher education or another complex, high-consideration lead-generation environment.","description_format":"text","description_chars":8206,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Higher Education","E-learning"],"lifecycle":[{"event":"open","at":"2026-10-31T01:04:49Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":2,"expected_fill_days":35,"reasons":["conf:3","win:early"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/devry-university-sr-analyst-web-and-marketing-analytics","json_url":"https://alion.io/job/devry-university-sr-analyst-web-and-marketing-analytics.json","meta":{"generated_at":"2026-11-01T10:06:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15542,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7082},"rest":"https://alion.io/mcp/rest/get_company?id=7082"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdevry-university-sr-analyst-web-and-marketing-analytics"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdevry-university-sr-analyst-web-and-marketing-analytics"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdevry-university-sr-analyst-web-and-marketing-analytics"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/devry-university-sr-analyst-web-and-marketing-analytics\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdevry-university-sr-analyst-web-and-marketing-analytics"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3556501}},{"tool":"search_jobs","arguments":{"company":"devry.edu","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3556501},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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