{"id":1819537,"url":"https://alion.io/job/dfi-retail-group-category-manager","title":"Category Manager","company":{"id":2811908,"name":"DFI Retail Group","domain":"dfiretailgroup.com","url":"https://alion.io/company/dfiretailgroup","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Avature","truth_index":null},"role":"Operations","role_family":"Operations","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":27000,"max_usd":53000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":16},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Excel","optional":false}],"status":"live","first_seen_at":"2026-10-04T04:40:56Z","employer_posted_date":"2026-10-04","last_verified_at":"2026-10-14T17:25:51Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"Position: Category Manager (Hair Care)\nROLE PURPOSE\nThe Category Manager is responsible for leading an assigned product category as a business owner, driving sustainable sales, profitability, market share, and customer value.\nThe role requires strong commercial acumen, analytical thinking, and strategic decision-making to develop category growth plans, optimize assortment and pricing, manage supplier partnerships, and deliver business performance.\nSuccess in this role requires an individual who enjoys working with data, is naturally curious, takes ownership, and can translate insights into commercial actions.\nPRINCIPAL ACCOUNTABILITIES\nBusiness Performance & Commercial Growth:\n\nOwn and deliver category sales, gross profit, income, and inventory targets.\n\nMonitor category performance and identify opportunities to drive growth and profitability.\n\nDevelop business cases and commercial recommendations based on market trends and business performance.\n\nRecommend corrective actions when business performance deviates from targets\n\nCategory Strategy & Planning:\n\nDevelop and execute annual category strategies aligned with company objectives.\n\nConduct category reviews, identify growth opportunities and optimise assortment.\n\nLead new product introductions and rationalise underperforming SKUs.\n\nBuild category roadmaps that support long-term business growth.\n\nCommercial Analysis:\n\nAnalyse sales, margin, market share, pricing and promotional performance.\n\nDevelop forecasts using historical trends, assumptions and market insights.\n\nTranslate data into clear business insights and actionable recommendations.\n\nEvaluate business risks and opportunities proactively.\n\nPricing & Promotion Strategy:\n\nDevelop pricing strategies that balance competitiveness and profitability.\n\nPlan and execute effective promotional calendars.\n\nEvaluate promotion ROI and recommend improvements.\n\nOptimise supplier funding and promotional investments.\n\nInventory & Supply Management:\n\nMaintain healthy inventory levels while minimising stock ageing and shrinkage.\n\nMonitor forecast accuracy and collaborate with Supply Chain to improve availability.\n\nDrive improvements in stock productivity and replenishment planning.\n\nMerchandising & Space Productivity:\n\nDevelop planograms that improve productivity and shopper experience.\n\nReview space allocation using sales and productivity analysis.\n\nDrive execution excellence across stores.\n\nSupplier Partnership:\n\nBuild collaborative partnerships with suppliers.\n\nLead business reviews and Joint Business Planning discussions.\n\nNegotiate commercial terms, promotional funding and income opportunities.\n\nChallenge suppliers using data and market insights.\n\nBuild and maintain strong relationships with suppliers and internal stakeholders to align on business objectives.\n\nMarket & Shopper Insights:\n\nStay informed on consumer behaviour, industry trends and competitor activities.\n\nTranslate market insights into actionable category strategies.\n\nIdentify emerging trends and innovation opportunities.\n\nCross-functional Collaboration:\n\nWork closely with Marketing, Supply Chain, Operations and Finance.\n\nInfluence stakeholders to deliver category objectives.\n\nCommunicate effectively across all levels of the organisation.\n\nJOB HOLDER REQUIREMENT\nDiploma or Bachelor's Degree in Business, Marketing, or a related discipline.\n\nMinimum 4-6 years of relevant commercial experience in Retail, FMCG, Category Management, Trade Marketing, or a related commercial function.\n\nProven experience in business performance management, forecasting, commercial planning, and category development.\n\nStrong commercial acumen with the ability to understand business drivers and make sound commercial decisions.\n\nExcellent analytical and critical thinking skills, with the ability to translate data into actionable business insights and recommendations.\n\nExperience in supplier management, negotiations, and building collaborative partnerships with cross-functional stakeholders.\n\nStrong understanding of consumer behaviour, market trends, pricing, and competitive dynamics.\n\nProficient in Microsoft Excel and PowerPoint, with experience in data analysis, forecasting, and business presentations.\n\nExcellent communication, presentation, influencing, and stakeholder management skills.\n\nDemonstrates ownership, accountability, and a proactive, results-driven mindset, with the ability to work independently and adapt in a fast-paced environment.\n\nStrong organizational skills with the ability to prioritize effectively and manage multiple initiatives simultaneously.\n\nEnergetic, collaborative, customer-focused, and comfortable working across all levels of the organization.\n\nThis role is best suited for individuals who enjoy using data to make commercial decisions, think strategically, and are comfortable taking ownership of business performance.\nEstablished in 1972, Guardian Health & Beauty is Singapore’s Number 1 Health and Beauty retailer. With more than 120 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers’ health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today’s customers - where health meets beauty.\nWith a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the “Click & Collect” services.\nGuardian Health & Beauty is a Progressive Wage (PW) mark accredited company.\n DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management. \n\n To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com","description_format":"text","description_chars":6255,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce"],"lifecycle":[{"event":"open","at":"2026-10-04T04:40:56Z"}],"visa":[],"liveness":{"score":75,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.839,"p_room":0.9,"age_days":10,"expected_fill_days":17,"reasons":["conf:1","velocity","win:mid"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/dfi-retail-group-category-manager","json_url":"https://alion.io/job/dfi-retail-group-category-manager.json","meta":{"generated_at":"2026-10-14T19:14:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25255,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2811908},"rest":"https://alion.io/mcp/rest/get_company?id=2811908"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdfi-retail-group-category-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdfi-retail-group-category-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdfi-retail-group-category-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dfi-retail-group-category-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdfi-retail-group-category-manager"}]}