{"id":3385475,"url":"https://alion.io/job/dicks-sporting-goods-ecommerce-experience-manager-mobile-app-and-loyalty","title":"eCommerce Experience Manager, Mobile App and Loyalty","company":{"id":3415,"name":"Dick's Sporting Goods","domain":"dickssportinggoods.com","url":"https://alion.io/company/dickssportinggoods","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":135,"ghost_share":0,"stale_share":0.956,"repost_share":0,"time_to_fill_p50_days":13,"computed_at":"2026-11-05T05:54:30Z"}},"role":"HR","role_family":"HR","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":83000,"max":138200,"currency":"USD","period":"year","gross":null,"usd_annual":138200},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false}],"status":"live","first_seen_at":"2026-10-26T00:00:00Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-11-05T16:16:46Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.\nIf you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!\nOVERVIEW:\nThe eCommerce Experience Manager - Mobile App & Loyalty owns the strategy, performance management, and prioritization inputs for Dick’s Sporting Goods’ mobile app and eCommerce loyalty experience. This role is accountable for improving athlete engagement, loyalty participation, app acquisition, retention, conversion, and revenue\ncontribution by translating business priorities into measurable experience outcomes.\nThis individual serves as the capability owner for the app and digital loyalty experience, partnering across Loyalty Marketing, Product, Technology, Analytics, UX, Merchandising, Store Operations, and eCommerce leadership to align priorities, resolve tradeoffs, and ensure disciplined execution. The role establishes governance, insight cadences, KPI standards, and decision frameworks that help teams focus on the highest-value athlete and business opportunities. If/when this role relies on leading people down the road, this role would also be accountable for coaching, development, clarity of ownership, and building a high-performing, athlete-centered team.\nApp & Loyalty Capability Strategy, Roadmap Governance, and Outcome Owners hip\nOwn the end-to-end mobile app and eCommerce loyalty experience strategy, ensuring the capability roadmap is aligned to athlete needs, loyalty priorities, business outcomes, and enterprise digital commerce goals.\nTranslate long-term app and loyalty direction into a prioritized portfolio and clear decision framework across acquisition, onboarding, engagement, retention, loyalty participation, conversion, and revenue contribution - in partnership with Product & Design.\nEstablish experience principles, governance routines, escalation paths, and accountability mechanisms that enable Product, Technology, Marketing, Analytics, UX, Merchandising, and Operations teams to make effective decisions.\nResolve tradeoffs among athlete value, commercial impact, technical feasibility, operational complexity, risk, and delivery capacity.\nEnsure roadmaps address the highest-value athlete and business problems rather than the loudest requests.\nUnified App Scorecard & Performance Management\nOwn the development and evolution of a unified executive-ready app and loyalty scorecard, integrating app acquisition, app store performance, engagement, feature adoption, loyalty participation, conversion, retention, and revenue contribution.\nPartner with Analytics to define KPI standards, benchmarks, targets, measurement frameworks, and reporting cadences that create consistent visibility into capability health.\nEstablish a continuous insight, measurement, and prioritization cadence that connects athlete behavior, funnel performance, loyalty outcomes, and business impact.\nLead performance storytelling for leadership forums, translating complex signals into clear “so what / now what” insights, recommendations, risks, and required decisions.\nRevisit roadmap and investment decisions when evidence changes, and clearly communicate implications to stakeholders.\nApp Store Marketing & Acquisition Strategy\nOwn App Store Marketing strategy and execution across iOS and Android in partnership with internal teams and external agency partners, including keyword optimization, creative testing, ratings and reviews strategy, and app store conversion improvement.\nPartner with Paid Media and Marketing teams to align app install strategy, measurement, targeting, and performance optimization.\nMonitor competitive positioning, app store trends, rankings, customer feedback, and acquisition funnel performance to identify growth opportunities.\nCreate business cases and prioritization recommendations for acquisition, onboarding, and app engagement investments.\nEnsure acquisition strategies connect to downstream engagement, loyalty participation,retention, and incremental business value.\nCross-Functional Prioritization Support & Storytelling\nEstablish effective partnerships, governance, and escalation paths for the capability, including clear decision rights across business and technical teams. Develop business cases, opportunity sizing, and prioritization frameworks that balance athlete outcomes, economics, feasibility, capacity, risk, and strategic fit.\nRepresent the capability credibly in planning and leadership forums, communicating portfolio health candidly, including misses, uncertainty, risk, and corrective actions.\nCreate shared accountability across teams and resolve recurring structural conflict that may prevent consistent execution or outcome delivery.\nLoyalty Partnership & Experience Integration\nServe as the strategic partner to Loyalty Marketing for how loyalty benefits, campaigns, personalization, and member experiences show up across the app and eCommerce journey.\nEnsure loyalty benefits are clear, relevant, measurable, and embedded within the app experience in ways that improve athlete value and business performance.\nIdentify friction and opportunity across loyalty enrollment, identification, benefit discovery, offer engagement, frequency, spend, and retention.\nPartner with Product, UX, Analytics, Marketing, and Operations to improve loyalty experience quality, consistency, accessibility, and scalability.\nProtect long-term athlete trust while balancing growth, conversion, loyalty participation, economics, and operational feasibility.\nQUALIFICATIONS:\nBachelor’s degree or equivalent experience required\n5-7 years experience\nStrong strategic mindset with the ability to connect customer experience improvements to business outcomes \nDeep understanding of digital commerce, including on-site experience, conversion optimization, and performance metrics \nProven ability to leverage data, analytics, and experimentation to drive measurable results \nExperience working across cross-functional teams and influencing without direct authority \nFamiliarity with AI-driven, conversational, or emerging commerce technologies preferred \nExcellent communication and storytelling skills, with the ability to translate complex data into clear, actionable insights\n#LI-SL1\nVIRTUAL REQUIREMENTS:\nAt DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.\nTo ensure a smooth and secure experience, please note the following:\nCameras must be on during all virtual interviews.\n\nAI tools are not permitted to be used by the candidate during any part of the interview process.\n\nOffers are contingent upon a satisfactory background check which may include ID verification.\n\nIf you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!\nTargeted Pay Range: $83,000.00 - $138,200.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.","description_format":"text","description_chars":7765,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Growth opportunities"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Footwear","Sporting Goods","Sportswear & Activewear"],"lifecycle":[{"event":"open","at":"2026-10-28T07:14:43Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 19 · green card filings: 5","filings_12m":19,"filings_prev_12m":14,"green_card_filings_12m":5,"median_offered_wage_usd":125417,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":44,"band":"fade","label":"Fading","p_open":1,"p_active":0.581,"p_room":0.75,"age_days":10,"expected_fill_days":13,"reasons":["conf:3","stale_co","velocity","win:late","comp:brand"],"computed_at":"2026-11-05T05:54:30Z"},"pay":{"stated_usd_annual":138200,"is_top_pay":true},"html_url":"https://alion.io/job/dicks-sporting-goods-ecommerce-experience-manager-mobile-app-and-loyalty","json_url":"https://alion.io/job/dicks-sporting-goods-ecommerce-experience-manager-mobile-app-and-loyalty.json","meta":{"generated_at":"2026-11-05T16:32:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":21854,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3415},"rest":"https://alion.io/mcp/rest/get_company?id=3415"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdicks-sporting-goods-ecommerce-experience-manager-mobile-app-and-loyalty"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdicks-sporting-goods-ecommerce-experience-manager-mobile-app-and-loyalty"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdicks-sporting-goods-ecommerce-experience-manager-mobile-app-and-loyalty"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dicks-sporting-goods-ecommerce-experience-manager-mobile-app-and-loyalty\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdicks-sporting-goods-ecommerce-experience-manager-mobile-app-and-loyalty"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3385475}},{"tool":"search_jobs","arguments":{"company":"dickssportinggoods.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3385475},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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