{"id":3179227,"url":"https://alion.io/job/dicks-sporting-goods-manager-in-store-media-strategy","title":"Manager In-Store Media Strategy","company":{"id":3415,"name":"Dick's Sporting Goods","domain":"dickssportinggoods.com","url":"https://alion.io/company/dickssportinggoods","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":120,"ghost_share":0,"stale_share":0.992,"repost_share":0,"time_to_fill_p50_days":7,"computed_at":"2026-11-01T06:10:25Z"}},"role":"HR","role_family":"HR","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":71000,"max_usd":143000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2746},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Outlook","optional":false},{"name":"Power BI","optional":false},{"name":"Salesforce","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-10-23T20:49:41Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-11-01T20:05:53Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.\nIf you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!\nOVERVIEW:\nThe Manager In-Store Media Strategy leads the strategy, innovation, and inventory management of DICK’S Media Network’s in-store media portfolio. The position identifies new media opportunities, optimizes existing assets, and partners cross-functionally to ensure solutions are scalable, operationally feasible, and deliver value for advertisers and the business while supporting the athlete experience. This individual will also serve as a key subject matter expert, providing strategic recommendations, tools, reporting, and guidance to internal teams, leadership, and client-facing partners. The role is expected to provide both strategic direction and practical decision support, ensuring stakeholders understand what inventory is available, how it can be used, what constraints apply, and how opportunities can be carried forward into successful in-store programs.\nJOB DUTIES & RESPONSIBILITIES\nIn-Store Media Strategy and Innovation\nDevelop and maintain the strategic roadmap for DICK’S Media Network opportunities across stores and physical retail formats.\nIdentify new in-store media products, placements, experiences, and capabilities that support advertiser objectives while enhancing the athlete experience.\nEvaluate proposed media opportunities based on strategic alignment, inventory availability, operational feasibility, scalability, athlete impact, and business value\nPartner with internal teams and external vendors to evaluate new technologies, display formats, content capabilities, and digitally integrated retail experiences.\nUse industry trends, stakeholder feedback, performance insights, inventory utilization, and vendor capabilities to inform the continued evolution of the in-store media portfolio.\nIdentify opportunities to increase the value, adoption, effectiveness, and scalability of in-store media products.\nDevelop business recommendations and executive-level presentations that clearly communicate opportunities, tradeoffs, dependencies, risks, and recommended next steps.\nEnsure in-store media strategies balance advertiser and business objectives with operational requirements, brand standards, technical feasibility, and the athlete experience.\nAlign leadership on a monetization strategy backed by industry trends, vendor insight, and contribution goals\nIn-Store Media Inventory Management and Oversight\nMaintain a comprehensive inventory of all in-store media assets, placements, formats, capabilities, and associated store locations.\nProvide strategic oversight of available, planned, reserved, activated, and unavailable in-store media inventory to support informed planning and decision making.\nIdentify potential inventory conflicts, capacity limitations, scheduling overlaps, or execution risks and facilitate resolution across stakeholders\nMonitor inventory changes resulting from remodels, new stores, store closures, equipment maintenance, technology upgrades, or changes to media capabilities.\nEvaluate inventory utilization and identify opportunities to improve availability, increase adoption, reduce underutilization and support revenue growth.\nSupport inventory allocation decisions by balancing advertiser commitments, internal business priorities, athlete experience considerations, operational requirements, and technical feasibility.\nEstablish processes for adding, modifying, temporarily removing, or retiring media inventory as store environments and network capabilities evolve.\nCoordinate with project and operations teams to ensure newly installed or modified assets are accurately reflected in inventory records and stakeholder-facing materials.\nDevelop recurring inventory updates and executive-level reporting that summarize availability, utilization, risks, changes, and growth opportunities.\n margin-top:0in;\"> margin-top:0in;\">undefined\nInternal and External Stakeholder Support\nServe as a primary strategic resource for Sales, Account Management, Merchandising, Visual Merchandising, Store Operations, Measurement, and other business partners.\nParticipate in internal and client-facing discussions as needed to communicate in-store media capabilities, inventory considerations, requirements, constraints, and strategic recommendations.\nSupport Sales and Account Management teams with inventory information, product guidance, planning materials, case studies, recommendations, and responses to in-store media opportunities.\nPartner with stakeholders to evaluate requests and determine whether proposed programs align with network strategy, available inventory, operational requirements, and business priorities.\nFacilitate cross-functional alignment by documenting decisions, clarifying roles and ownership, identifying dependencies, and establishing actionable next steps.\nProvide timely updates on inventory changes, priorities, decisions, risks, milestones, and other factors that may affect program development or delivery.\nIdentify barriers that could prevent timely execution and partner with stakeholders to develop practical solutions and escalation paths.\nBuild trusted relationships across business functions and external partners to promote transparency, accountability, and effective decision-making.\nAct as a subject matter expert for the strategic application of DICK’S Media Network capabilities within the physical retail environment.\nStrategic Communications, Tools, and Materials\nCreate presentations, inventory references, playbooks, training materials, product guides, and other resources that enable stakeholders to understand and effectively use in-store media offerings.\nDevelop standardized intake, briefing, inventory evaluation, and allocation tools to improve the quality and consistency of stakeholder requests.\nReview available performance information, utilization insights, stakeholder feedback, and program learnings to identify opportunities for improvement.\nTranslate inventory and performance findings into clear recommendations for leadership, business partners, and client-facing teams.\nMaintain current documentation of in-store media capabilities, inventory availability, strategic priorities, operating requirements, and program considerations.\nSupport recurring business reviews with concise updates on inventory health, utilization, risks, upcoming changes, and growth opportunities.\nQUALIFICATIONS:\nBachelor's Degree in Marketing, Operations, Business, or closely related field\n5 - 7 Years of experience\nExperience utilizing Microsoft Suite (Word, Excel, PowerPoint, Outlook)\nExperience working with CRM Tools (i.e. Salesforce)\nStrong proficiency in data analysis tools (e.g., Excel) and reporting software (e.g., Tableau, Power BI).\nExcellent analytical, problem-solving, and organizational skills.\nExceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and clients.\nDetail-oriented with a strong commitment to accuracy and quality.\nAbility to thrive in a fast-paced, dynamic environment and manage multiple priorities.\nSupervisory & leadership capabilities\nCustomer-service oriented\nStrong understanding of the physical retail environment and the relationship between media, merchandising, operations, technology, and the athlete experience\nAbility to maintain accuracy across complex inventories involving multiple stores, formats, placements, technologies, and stakeholders.\nAbility to identify inventory conflicts, capacity limitations, data gaps, operational risks, and utilization opportunities.\nExcellent written, verbal, presentation, and executive communication skills.\nVIRTUAL REQUIREMENTS:\nAt DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.\nTo ensure a smooth and secure experience, please note the following:\nCameras must be on during all virtual interviews.\n\nAI tools are not permitted to be used by the candidate during any part of the interview process.\n\nOffers are contingent upon a satisfactory background check which may include ID verification.\n\nIf you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!","description_format":"text","description_chars":8707,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Footwear","Sporting Goods","Sportswear & Activewear"],"lifecycle":[{"event":"open","at":"2026-10-23T20:49:41Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 19 · green card filings: 5","filings_12m":19,"filings_prev_12m":14,"green_card_filings_12m":5,"median_offered_wage_usd":125417,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":30,"band":"fade","label":"Fading","p_open":1,"p_active":0.553,"p_room":0.55,"age_days":8,"expected_fill_days":7,"reasons":["conf:1","stale_co","velocity","win:tail","comp:brand"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/dicks-sporting-goods-manager-in-store-media-strategy","json_url":"https://alion.io/job/dicks-sporting-goods-manager-in-store-media-strategy.json","meta":{"generated_at":"2026-11-01T21:07:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":32343,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3415},"rest":"https://alion.io/mcp/rest/get_company?id=3415"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdicks-sporting-goods-manager-in-store-media-strategy"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdicks-sporting-goods-manager-in-store-media-strategy"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdicks-sporting-goods-manager-in-store-media-strategy"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dicks-sporting-goods-manager-in-store-media-strategy\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdicks-sporting-goods-manager-in-store-media-strategy"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3179227}},{"tool":"search_jobs","arguments":{"company":"dickssportinggoods.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3179227},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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