{"id":1315971,"url":"https://alion.io/job/digit88-marketing-manager","title":"Marketing Manager","company":{"id":3813178,"name":"Digit88","domain":"digit88.com","url":"https://alion.io/company/digit88","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"C","score":66,"open_postings":14,"ghost_share":0.571,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-01T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":3000000,"max":3600000,"currency":"INR","period":"year","gross":null,"usd_annual":37555},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agentic Workflows","optional":false},{"name":"AWS","optional":false},{"name":"GCP","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"RAG","optional":false},{"name":"X (Twitter)","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-06-29T11:27:44Z","employer_posted_date":"2026-06-29","last_verified_at":"2026-10-01T03:18:46Z","board_verified":true,"closed_at":null,"days_open":93,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":93},"description":"About Digit88\nDigit88 is an AI-native product engineering partner helping startups and enterprises build, scale and operate intelligent software products.\nWe are a lean, high-impact team of 75+ technologists, backed by leaders with deep experience across startups and global enterprises. We build strong, outcome-driven engineering teams that solve complex, real-world problems.\nFrom GenAI applications and data platforms to enterprise-grade SaaS, we deliver scalable, reliable, production-ready systems. Our expertise spans AI/ML, RAG systems, agentic workflows and large-scale data engineering - enabling businesses to move from idea to production with speed and confidence.\nOur teams operate as a true extension of our clients, with full ownership and flexible engagement models focused on measurable business outcomes - not just delivery.\nWith 80+ AI implementations and proven success in scaling dedicated teams and driving significant cost efficiencies, we partner for long-term impact.\nWe bring experience across B2B and B2C SaaS, web and mobile platforms, e-commerce and domains such as Conversational AI, HealthTech, IoT, ESG/Energy and Data Engineering - thriving in fast-paced, high-ownership environments.\nThe Vision\nTo be the most trusted technology partner to innovative software product companies worldwide.\nThe Opportunity\nDigit88 is seeking a highly motivated, strategic, and results-oriented Marketing Manager to lead the positioning and go-to-market (GTM) execution of the company's solutions and service offerings. This role is pivotal in shaping how Digit88's capabilities are packaged, positioned, and communicated to target markets.\nWorking closely with business, technology, and sales leaders, the Marketing Manager will develop compelling value propositions, solution narratives, thought leadership content, marketing campaigns, and sales enablement assets that drive market awareness, demand generation, and pipeline growth.\nThe ideal candidate combines a strong understanding of enterprise Data, Analytics, AI, and Digital Engineering landscapes with exceptional storytelling, content marketing, and product marketing skills. They will translate complex technical capabilities into clear, differentiated business value, enabling customers to understand how Digit88's solutions solve real business challenges and deliver measurable outcomes.\nRole & Responsibilities\ni) Outbound Pipeline Generation\nIdentify and prospect target North American accounts across key industry verticals.\nDrive outbound campaigns through cold calling, email, LinkedIn, and intent-based prospecting.\nBuild qualified sales pipeline and manage SDR/BDR performance.\nMonitor outreach effectiveness and maintain CRM hygiene.\nii) Content & Thought Leadership\nCase studies & portfolios: Document delivered projects with measurable outcomes to build proof of expertise.\nTechnical blogs & whitepapers: Publish content on React, Node, cloud-native, AI/ML integrations authored by engineers.\nWebsite & SEO: Own site messaging, landing pages, service pages, and organic search rankings for dev services keywords\nVideos & webinars: Produce demos, explainer videos, and webinars showcasing tech capabilities and team culture.\niii) Demand Generation & Lead Generation\nOutbound Campaigns: LinkedIn, email, and intent-based outreach targeting CTOs, VPs of Engineering, and product owners.\nInbound: Run Google Ads and LinkedIn Ads for service-specific keywords; retargeting for site visitors.\nPartner & Referral Program: Build referral pipelines through AWS, GCP partners, tech incubators, and client referrals\nEvent & Conferences: Represent at DevFest, local tech meetups; sponsor or host niche engineering events.\niV) Sales Enablement & Client Marketing\nSales Collateral: Decks, one-pagers, RFP templates, and capability docs tailored to verticals or service lines.\nAccount-based Marketing: Hyper-targeted campaigns for high-value target accounts with personalised content.\nClient Communications: Newsletters, product updates, and milestone announcements to nurture existing accounts.\nProposal & RFPs: Coordinate with delivery leads to craft compelling, differentiated proposals.\nV) Brand & Digital Presence\nSocial Media: LinkedIn (primary), X/Twitter, YouTube - share engineering wins, team culture, and tech opinions.\nEmployer Branding: Showcase engineering culture on Glassdoor, LinkedIn, and job listings to attract top talent.\nDesign & Brand Guideline: Maintain visual identity consistency across all materials, templates, and external communications\nVi) Analytics & Reporting\nMarketing KPI’s: Track MQLs, SQLs, CAC, conversion rates, pipeline contribution, and ROAS monthly\nWebsite Analytics: Monitor traffic, bounce rates, top-performing pages, and conversion paths\nCRM & Marketing Operations: Own CRM or similar - lead scoring, nurture workflows, campaign attribution.\nTo be successful in this role, you should possess\n8-12 years in B2B marketing, preferably in IT Services OR Software Services\nProven experience in demand generation and full-funnel campaign management\nStrong content writing and storytelling skills for a technical audience\nProficiency with marketing automation, CRM, and analytics tools\nData-driven mindset with hands-on experience optimizing channel ROI\nSuccessfully able to collaborate with cross-functional teams. \nPreferred Qualifications\nExperience marketing to US / EMEA clients from India\nFamiliarity with product-led growth (PLG) or account-based marketing (ABM)\nBackground working at an early-stage startup or as a solo marketer\nUnderstanding of software development lifecycle (SDLC) and tech stacks\nBenefits/Culture @ Digit88:\nComprehensive Insurance (Life, Health, Accident)\nFlexible Work Model\nAccelerated learning & non-linear growth\nFlat organization structure driven by ownership and accountability\nWork with global peers, including top engineers and professionals from companies like Apple, Amazon, IBM Research, and Adobe\nMake a global impact with your work, leading innovations in Conversational AI, Tele-Medicine, Healthcare, and more\nCollaborate with a founding team of serial entrepreneurs with multiple successful exits, offering immense learning opportunities and challenges","description_format":"text","description_chars":6210,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","LLM & Generative AI","Influencers"],"lifecycle":[{"event":"open","at":"2026-09-26T18:35:42Z"}],"liveness":{"score":8,"band":"cold","label":"Long shot","p_open":1,"p_active":0.3,"p_room":0.28,"age_days":93,"expected_fill_days":39,"reasons":["conf:2","stale_co","ghost","win:tail","crowd:"],"computed_at":"2026-10-01T05:45:00Z"},"pay":{"stated_usd_annual":37555,"is_top_pay":false},"html_url":"https://alion.io/job/digit88-marketing-manager","json_url":"https://alion.io/job/digit88-marketing-manager.json","meta":{"generated_at":"2026-10-01T11:05:35Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":2470,"day_limit":5000,"remaining_today":2530,"minute_limit":60,"resets_at":"2026-10-02T00:00:00Z"}}}