{"id":2502863,"url":"https://alion.io/job/digitain-digital-analytics-manager","title":"Digital Analytics Manager","company":{"id":57201,"name":"Digitain","domain":"digitain.com","url":"https://alion.io/company/digitain","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":{"grade":"D","score":50,"open_postings":43,"ghost_share":0.837,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-17T05:46:00Z"}},"role":"Analytics","role_family":"Analytics","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Yerevan, Armenia"],"countries":["AM"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":14000,"max_usd":34000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1536},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"BigQuery","optional":false},{"name":"GDPR","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Looker","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2025-11-07T00:00:00Z","employer_posted_date":"2025-11-07","last_verified_at":"2026-10-17T18:46:28Z","board_verified":true,"closed_at":null,"days_open":344,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":344},"description":"Description\nWe are seeking a highly analytical and data-driven Digital Analytics Manager to lead our digital tracking, performance measurement, and insight-generation efforts across products and regions. This role will be responsible for ensuring reliable data infrastructure, analyzing digital user journeys, evaluating marketing performance, and producing actionable insights that directly impact acquisition, engagement, and retention strategies. The ideal candidate will play a vital role in shaping a data-first marketing culture and enabling smarter decision-making across all digital touchpoints.\nResponsibilities\nOwn and manage digital analytics tools such as GA4, GTM, Google Search Console, Yandex Metrica, Looker Studio, etc.\nBuild and maintain scalable tracking infrastructure across platforms (casino, sportsbook, fast games, mobile, web)\nDefine and implement tagging strategies, UTM structures, event tracking, and data layers in collaboration with developers\nMonitor and improve accuracy of user behavior tracking, conversion funnels, traffic sources, and performance attribution\nAnalyze campaign, promotion, and tournament performance by evaluating metrics such as bet count, user count, GGR, bounce rate, CPA, LTV, retention\nDesign and automate dashboards and reporting solutions for different department\nConduct behavioral analysis to support segmentation, targeting, lifecycle optimization, and user experience improvements\nCollaborate with teams to support A/B tests, UX experiments, and feature adoption tracking\nBenchmark competitor and market data to inform marketing initiatives and product strategies\nEnsure full compliance with data protection regulations (GDPR/local laws) across all analytics implementations\nRequirements\nBachelor's or master's degree in Marketing, Data Analytics, Statistics, or a related field\nMinimum 2-4 years of hands-on experience in digital/web analytics or marketing analytics roles\nAdvanced proficiency with GA4, GTM, SQL, Looker Studio, BigQuery, or similar tools\nExperience with behavioral analytics platforms\nStrong understanding of marketing attribution models, funnels, cohort analysis, user segmentation, and retention metrics\nExperience building automated dashboards and reports for cross-functional teams\nFamiliarity with digital marketing performance metrics (CTR, CPA, ROI, FTDs, NGR, etc.)\nExcellent collaboration skills with both technical (developers) and non-technical (marketers) stakeholders\nKnowledge of affiliate tracking, mobile attribution, or fraud detection tools is a strong plus","description_format":"text","description_chars":2556,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-14T06:44:15Z"}],"visa":[],"liveness":{"score":2,"band":"cold","label":"Long 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