Director, Social Analytics

We are seeking a Director, Social Analytics to lead our small but growing Analytics team. The Director, Social Analytics will work across our service lines to build a consistent, researched framework for measuring success for our clients. Our ideal candidate will pair a passion and curiosity for social media with a deep understanding of data-driven storytelling to mentor and guide a team of Social Media Analysts in building impactful, strategic recommendations and reports.

Successful candidates must have 7-10 years of experience in the social analytics space with an in-depth understanding of organic and paid social media, preferably within an agency environment.

Your Impact

• Formulate and establish a strong data and reporting POV that DMM will use to measure success across social media campaigns

• Act as the resident expert on social media platform data and the impact or implications of various metrics as they pertain to performance.

• Lead the development of reporting infrastructure and dashboards to monitor key KPIs

• Develop and present priority reports and presentations with client stakeholders, transforming data into compelling stories with clear, actionable insights.

• Work with clients to establish key campaign benchmarks and KPIs

• Evaluate and recommend additional analytics and consumer research tools, manage relationships with vendors, and lead internal trainings on new tools

• Explore, vet and implement AI solutions into reporting services where relevant to scale

• Manage and mentor a team of social analysts with a focus on growth, learning, and development

• Guide a team of social analysts in their development of reports, ensuring quality and accuracy

• Partner with the strategy team to provide insights used to inform social audits, playbooks, and new business pitches

• Partner with Creative, Partnerships and Platform teams to align on methods for measuring success across service lines and provide ways of combining service metrics into a single story for clients

Your Experience

• 7-10 years of experience in social analytics, ideally with entertainment, gaming or brand clients

• Expert knowledge of how paid, earned, and owned channels work together

• Proven ability to tell impactful strategic stories informed by social metrics and other available data

• Proven approach to data modeling using social media metrics to build benchmarks and measure ROI for clients

• Experience using Data Visualization tools such as Excel, Power BI, Tableau, Data Studio, etc.

• Able to synthesize complex data and findings into clear and concise insights

• Client-facing experience with a track record of building trusted client relationships

• Excellent communication and presentation skills, with the ability to articulate complex data insights to non-technical stakeholders

• Proficient in document and deck presentation building using Google Suite and other tools

• Proficient in social platforms (TikTok, Instagram, Facebook, X, Discord, Reddit) and reporting tools (Sprinklr, Sprout, Rival IQ, etc)

• Strong leadership and collaboration skills, with experience leading cross-functional teams

• Ability to manage multiple projects and tight deadlines in a fast-paced environment

Your Availability

• M-F: 9am- 5pm PST
• Must be located in the greater Los Angeles area