{"id":3406056,"url":"https://alion.io/job/dijital-team-digital-campaign-coordinator","title":"Digital Campaign Coordinator","company":{"id":4553,"name":"Dijital Team","domain":"dijitalteam.com","url":"https://alion.io/company/dijitalteam","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Administrative","role_family":"Administrative","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sri Lanka"],"countries":["LK"],"hiring_countries":["LK"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":9500,"max_usd":19500,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2855},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"OpenAI","optional":false},{"name":"Looker","optional":true},{"name":"Power BI","optional":true}],"status":"live","first_seen_at":"2026-10-28T12:01:49Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-10-31T18:57:47Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"About the Role\nWe are looking for a highly motivated, analytical, and results-driven Digital Campaign Coordinator to take ownership of the execution, management, and continuous optimisation of paid digital advertising campaigns across multiple platforms.\nThis is a hands-on performance marketing role focused on transforming advertising investment into measurable outcomes. You will lead campaign planning, execution, performance analysis, and optimisation across Google Ads and Meta Ads, while supporting advertising initiatives on LinkedIn, Pinterest, OpenAI, and emerging digital platforms.\nThe ideal candidate will go beyond campaign monitoring and reporting, proactively identifying opportunities, interpreting performance data, and implementing improvements that drive stronger engagement, higher-quality enquiries, and greater advertising efficiency.\nAbout the Client\nYou will be working with a purpose-driven organisation dedicated to creating meaningful social impact through community-focused services and initiatives.\nThe organisation is committed to raising awareness of foster care, connecting with prospective foster carers, and generating meaningful engagement that supports positive outcomes for individuals, families, and communities.\nWith a strong focus on innovation, collaboration, and measurable results, the organisation provides an opportunity to apply your digital marketing expertise to campaigns that make a genuine difference.\nIdeal Profile\nEssential Requirements\n3+ years of hands-on experience managing and optimising paid digital advertising campaigns.\n\nProven expertise in Google Ads and Meta Ads Manager, including campaign setup, targeting, budget management, optimisation, and reporting.\n\nExperience managing Google Ad Grants campaigns or a strong understanding of their requirements and best practices.\n\nDemonstrated success in improving campaign performance through proactive optimisation, structured testing, and data-driven decision-making.\n\nStrong analytical capabilities, with the ability to translate complex campaign data into actionable insights and recommendations.\n\nProficiency in Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, conversion tracking, and UTM management.\n\nSolid understanding of lead generation strategies, conversion funnels, cost-per-lead optimisation, and campaign attribution.\n\nExperience developing and executing A/B tests across audiences, advertising creative, messaging, and landing pages.\n\nAbility to evaluate lead quality and optimise campaigns for meaningful conversions rather than vanity metrics.\n\nStrong knowledge of audience targeting, segmentation, remarketing, and performance measurement.\n\nExcellent written and verbal English communication skills, with the ability to clearly communicate performance insights to stakeholders.\n\nStrong organisational skills, attention to detail, and the ability to manage multiple campaigns and competing priorities.\n\nA proactive, solutions-focused approach with strong initiative and a commitment to continuous improvement.\n\nHighly Desirable\nGoogle Ads Certification and/or Meta Blueprint Certification.\n\nExperience managing paid advertising campaigns across LinkedIn, Pinterest, and emerging platforms, including OpenAI advertising opportunities.\n\nPrevious experience supporting not-for-profit, community services, healthcare, education, or social impact organisations.\n\nFamiliarity with CRM systems, lead tracking integrations, and marketing automation tools.\n\nExperience using Looker Studio, Power BI, or similar data visualisation and reporting platforms.\n\nKnowledge of landing page optimisation and conversion rate optimisation (CRO).\n\nExperience leveraging AI-powered advertising tools, automated bidding, creative testing, and performance analysis.\n\nUnderstanding of Australian digital advertising audiences, market dynamics, and consumer behaviour.\n\nAwareness of privacy, consent, and data protection requirements relevant to digital advertising.\n\nResponsibilities\n1. Paid Digital Campaign Management\nPlan, develop, launch, and manage paid advertising campaigns across Google Ads and Meta platforms, including Facebook and Instagram.\n\nExecute campaigns across Google Search, Display, Performance Max, YouTube, and other relevant advertising formats.\n\nConfigure and optimise campaign structures, audience targeting, keywords, bidding strategies, placements, creative assets, and budgets.\n\nManage Google Ad Grants campaigns, ensuring compliance with program guidelines while maximising campaign reach and conversions.\n\nSupport paid advertising initiatives across LinkedIn, Pinterest, OpenAI, and emerging digital platforms.\n\nAlign advertising campaigns with brand awareness, audience engagement, and lead generation objectives.\n\nMonitor campaign budgets and performance to maximise advertising efficiency and return on investment.\n\n2. Campaign Performance Analysis and Reporting\nAnalyse campaign performance to identify emerging trends, challenges, growth opportunities, and optimisation priorities.\n\nDevelop insightful performance reports with clear findings, actionable recommendations, and measurable improvement opportunities.\n\nTrack key metrics, including impressions, reach, click-through rate (CTR), cost per click (CPC), cost per lead (CPL), conversion rates, and lead quality.\n\nInvestigate performance fluctuations and determine the underlying factors influencing campaign results.\n\nTranslate advertising data into practical recommendations for improving targeting, messaging, creative performance, budget allocation, and conversions.\n\nCommunicate campaign insights and recommended actions effectively to marketing stakeholders.\n\nUse performance insights to support strategic campaign planning and advertising investment decisions.\n\n3. Continuous Campaign Optimisation\nProactively identify and implement opportunities to improve campaign performance, conversion quality, and advertising efficiency.\n\nContinuously refine campaign structures, audiences, keywords, placements, bidding strategies, and targeting approaches.\n\nOptimise lead generation campaigns to increase qualified enquiries while reducing acquisition costs.\n\nIdentify underperforming campaigns and implement corrective actions through budget adjustments, targeting refinements, and strategic testing.\n\nRecommend budget reallocations based on campaign performance, business priorities, and conversion opportunities.\n\nEvaluate the end-to-end conversion journey to identify improvements in lead quality and conversion rates.\n\nCollaborate with marketing and creative teams to enhance messaging, advertising assets, and landing page performance.\n\n4. Testing, Tracking and Measurement\nDesign and execute structured A/B testing initiatives across advertising creative, messaging, audience segments, landing pages, and campaign formats.\n\nImplement, maintain, and troubleshoot conversion tracking across digital advertising platforms.\n\nManage tracking and measurement tools, including Google Tag Manager, GA4, Meta Pixel, Conversions API, and UTM parameters.\n\nMaintain accurate campaign attribution and consistent performance measurement across channels.\n\nAnalyse audience performance using demographic, geographic, behavioural, and interest-based segmentation.\n\nLeverage campaign testing insights to recommend improvements in creative execution, audience engagement, and conversion performance.\n\nDocument testing results, evaluate outcomes, and apply learnings to future campaign strategies.\n\n5. Digital Advertising Innovation\nStay informed about emerging trends, developments, and best practices across Google Ads, Meta Ads, and other advertising platforms.\n\nMonitor platform updates, algorithm changes, targeting enhancements, campaign formats, and measurement technologies.\n\nExplore opportunities to improve campaign effectiveness through AI-powered tools, automation, and advanced bidding capabilities.\n\nRecommend innovative advertising channels, audience strategies, campaign formats, and optimisation solutions.\n\nEvaluate new advertising opportunities through structured experimentation and measurable performance objectives.\n\nShare relevant industry insights, platform developments, and optimisation recommendations with the wider marketing team.\n\n6. Campaign Collaboration and Execution\nWork closely with marketing, content, and creative teams to deliver cohesive, engaging, and high-performing digital campaigns.\n\nDevelop data-informed creative briefs using audience insights, campaign findings, and performance trends.\n\nCoordinate campaign launches and promotional initiatives to ensure effective execution.\n\nMaintain advertising content that is accurate, brand-aligned, and consistent with organisational values.\n\nKeep campaign documentation, performance reports, testing records, and optimisation activities accurate and up to date.\n\nManage multiple campaigns simultaneously, ensuring quality, consistency, and timely delivery.\n\nHow we take care of our team\nGet paid in Australian Dollars\nMedical insurance from day one for you + spouse (or parents if unmarried)\nGenerous OPD coverage from doctor visits to all your medical needs\nHome office setup allowance to build your ideal workspace\nInternet allowance to keep you connected\nGym & wellness allowance to stay fit and balanced\nWork hard, play hard - regular team events & engagement activities\nDiji Assist - Mental health & counseling support when you need it\nWe invest in you - reimbursement for industry certifications\nOpen-door culture - your ideas and feedback always matter\nFlexible work - home or office, wherever you do your best work\nRewards & recognition that actually recognize you\nGreat christmas & financial year-end parties to unwind with your loved ones","description_format":"text","description_chars":9724,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Flexible schedule","Growth opportunities","Health insurance","Home office"],"hiring_locations":[{"name":"Sri Lanka","iso":"LK","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["IT Help Desk & Service Desk","Managed IT Services (MSP)","Cloud Consulting & Migration"],"lifecycle":[{"event":"open","at":"2026-10-28T16:13:04Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":21,"reasons":["conf:1","velocity","win:early","comp:attention"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/dijital-team-digital-campaign-coordinator","json_url":"https://alion.io/job/dijital-team-digital-campaign-coordinator.json","meta":{"generated_at":"2026-10-31T19:25:12Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":30543,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4553},"rest":"https://alion.io/mcp/rest/get_company?id=4553"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdijital-team-digital-campaign-coordinator"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdijital-team-digital-campaign-coordinator"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdijital-team-digital-campaign-coordinator"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dijital-team-digital-campaign-coordinator\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdijital-team-digital-campaign-coordinator"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3406056}},{"tool":"search_jobs","arguments":{"company":"dijitalteam.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3406056},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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