{"id":150688,"url":"https://alion.io/job/dili-demand-generation-marketer","title":"Demand Gen Marketer","company":{"id":9111,"name":"dili","domain":"dili.com","url":"https://alion.io/company/dili","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Work at a Startup","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":95000,"max":225000,"currency":"USD","period":"year","gross":null,"usd_annual":225000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"Figma","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"ChatGPT","optional":true},{"name":"Claude","optional":true},{"name":"Gemini","optional":true}],"status":"live","first_seen_at":"2026-08-28T09:55:45Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-11-13T07:31:13Z","board_verified":true,"closed_at":null,"days_open":76,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":76},"description":"Founding Demand Gen Marketer\nNew York City (Hybrid - 4 days/week in office)\nRemote considered for exceptional candidates\nAbout Dili\nDili is a YC-backed, Series A startup using AI to automate compliance and due diligence for the industrial economy.\nWe started with prevailing wage and apprenticeship compliance, helping developers, EPCs, contractors, and compliance teams manage complex labor requirements across energy, infrastructure, manufacturing, data center, and construction projects.\nWe’re growing quickly and expanding into new compliance and operational workflows. Our goal isn’t simply to build software. We’re building a new model for how complex work gets done.\nThe Role\nWe’re looking for our first Demand Gen Marketer to build and scale our pipeline engine.\nThis is a hands-on, highly autonomous role. Your job is simple: generate qualified pipeline. You’ll own demand generation end-to-end, from campaign strategy and messaging to execution, measurement, and optimization.\nYou’ll work directly with the CEO and partner closely with sales, product, customer success, and engineering to understand our customers, identify opportunities, and continuously improve how we reach the market.\nWe’re not looking for someone who follows playbooks. We want someone who experiments constantly, moves quickly, measures everything, and uses modern AI tools to accomplish far more than a traditional marketing team.\nIf you enjoy building from scratch, wearing multiple hats, and having a direct impact on company growth, we’d love to talk.\nWhat You’ll Do\nOwn Dili’s demand generation strategy from end to end.\n\nBuild campaigns across paid search, LinkedIn, email, content, SEO, webinars, events, partnerships, and other acquisition channels.\n\nCreate landing pages, campaigns, ads, emails, case studies, customer stories, and other marketing assets yourself, or work with contractors and partners when appropriate.\n\nOwn HubSpot, marketing automation, attribution, and reporting.\n\nContinuously test messaging, positioning, creative, audiences, offers, and conversion funnels.\n\nPartner closely with sales to improve lead quality, conversion rates, and pipeline generation.\n\nAnalyze campaign performance and make data-driven decisions about where to invest.\n\nUse AI tools extensively to automate repetitive work, accelerate content creation, improve personalization, analyze performance, and increase overall marketing velocity.\n\nHelp shape Dili’s brand and go-to-market strategy as we expand into new products and markets.\n\nWhat We’re Looking For\n3+ years of experience in B2B demand generation, growth marketing, or a similar role.\n\nExperience owning campaigns that generated measurable pipeline and revenue.\n\nHands-on experience with HubSpot and modern marketing analytics.\n\nExperience running paid acquisition across channels such as Google Ads and LinkedIn Ads.\n\nStrong understanding of conversion funnels, attribution, experimentation, and campaign measurement.\n\nExcellent writing skills with the ability to turn customer insights into compelling marketing content.\n\nComfortable creating marketing assets independently using tools like Canva, Figma, or similar platforms.\n\nHighly organized with the ability to manage multiple projects simultaneously.\n\nCurious, resourceful, and comfortable figuring things out without waiting for direction.\n\nComfortable working in an early-stage startup where priorities evolve quickly.\n\nBonus Points\nExperience at a high-growth B2B SaaS startup.\n\nExperience marketing technical or enterprise software.\n\nExperience building marketing functions from the ground up.\n\nExperience using AI tools such as ChatGPT, Claude, Gemini, Clay, or similar products to automate workflows and improve execution quality.\n\nWhat Success Looks Like\nYou consistently generate qualified pipeline.\n\nCampaigns launch quickly, are measured rigorously, and improve over time.\n\nSales and marketing operate as one team.\n\nDili develops a repeatable, scalable demand generation engine that supports our next stage of 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