SENIOR MARKETING MANAGER- GA .(b)

We are a proud work-from-office company. If you're ready to work on-site in a dynamic, global company, we'd love to hear from you.

About Us:

• Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector.
• We provide a comprehensive portfolio of solutions including HR/HCM technology, managed services, and global business process outsourcing (BPO).
• Our company and its service providers serve over 95,000 businesses and process over $135B in annual payroll.
• Headquartered in Chandler, Arizona, Vensure helps businesses streamline and grow with custom strategies benefiting both employers and employees.
• Learn more at www.vensure.com.

Position Summary:

• Senior Marketing Manager, Customer/Lifecycle Marketing
• Responsible for customer and lifecycle marketing to drive engagement and retention strategies that enhance the customer journey.
• Requires strong marketing background, excellent analytical skills, and passion for creating impactful customer experiences.

Essential Duties and Responsibilities:

• Develop and execute customer lifecycle marketing strategies to boost engagement, retention, and loyalty.
• Analyze customer data and insights to improve the customer journey and increase lifetime value.
• Collaborate with product, sales, and customer service teams to ensure a seamless customer experience.
• Create and manage targeted marketing campaigns across email, social media, and digital advertising.
• Monitor and report marketing initiative effectiveness, using data to optimize strategies.
• Stay current on industry trends and best practices in customer and lifecycle marketing.

Marginal Functions:

• Build and promote relationships across teams for effective communication and services affecting clients.
• Attend webinars and training to stay updated on company and department best practices.
• Complete projects and duties as assigned by supervisor.

Knowledge, Skills, and Abilities:

• Proven success in developing and executing marketing campaigns.
• Strong analytical skills with data-driven marketing experience.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment.
• Proficiency in marketing automation tools and CRM systems.

Education & Experience:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 5+ years of marketing experience focusing on customer and lifecycle marketing.

Physical, Mental, & Communication Demands:

• Physical: Sedentary work, manual dexterity for computer and office equipment use, occasional walking, visual acuity for data analysis, minimal lifting.
• Mental: Attention to detail, problem-solving, multitasking under deadlines, decision-making, stress management.
• Communication: Strong interpersonal skills, cultural sensitivity, clear written and verbal communication, effective presentation skills.

Environmental Conditions:

• Indoor office environment with occasional moderate noise from office equipment or coworkers.