{"id":1239547,"url":"https://alion.io/job/dksh-assistant-manager-digital-marketing","title":"Assistant Manager Digital Marketing","company":{"id":20289,"name":"DKSH","domain":"dksh.com","url":"https://alion.io/company/dksh","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Zhongshan, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":24000,"max_usd":47000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":46},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-11T00:00:00Z","employer_posted_date":"2026-09-11","last_verified_at":"2026-09-30T00:57:53Z","board_verified":true,"closed_at":null,"days_open":20,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":20},"description":"About the Role\nThe Assistant Manager, Digital Marketing is responsible for developing and executing digital strategies that enhance patient awareness, engagement, activation, and adherence across DKSH's Healthcare therapeutic areas. This role leverages data-driven marketing, omnichannel engagement, digital platforms, and Patient Support Programs (PSPs) to improve patient journeys while ensuring compliance with pharmaceutical industry regulations and company policies.\nWhat You Will Deliver\nDevelop and implement patient activation strategies to drive disease awareness, diagnosis, treatment initiation, and adherence across key therapeutic areas\nMap and optimize patient journeys, identifying barriers to treatment adoption and designing targeted digital interventions to improve patient conversion and retention\nLead the planning and execution of omnichannel patient campaigns across digital touchpoints including websites and patient portals, social media platforms, Search Engine Marketing (SEM), Search Engine Optimization (SEO), email marketing, mobile applications, and messaging platforms\nManage campaign calendars and ensure consistent patient messaging across all channels, optimizing campaigns based on performance metrics and patient insights\nDesign and enhance digital components of PSPs, developing engagement tactics to improve enrolment, activation, persistence, and adherence\nWork with vendors and internal stakeholders to implement digital tools that support patient education and treatment management, and monitor patient engagement metrics to recommend improvements\nDevelop patient-centric content aligned with approved medical and regulatory guidelines, ensuring relevance and tailoring across different patient segments\nSupport the creation of educational resources, videos, webinars, testimonials, and digital assets in compliance with medical, regulatory, and legal requirements\nEstablish Key Performance Indicators (KPIs) and dashboards to measure campaign effectiveness, and analyze patient engagement data to identify trends and optimization opportunities\nUtilize Customer Relationship Management (CRM), marketing automation, and analytics tools to drive personalized engagement and generate actionable insights for business stakeholders\nEvaluate and implement emerging digital technologies, including Artificial Intelligence (AI)-powered engagement, personalization, automation, and digital therapeutics\nManage relationships with digital agencies, technology vendors, and platform partners, ensuring all digital platforms comply with data privacy regulations and company standards\nPartner closely with Product Managers, Medical Affairs, Regulatory Affairs, Legal and Compliance, Patient Support Teams, and External Agencies to align patient activation initiatives with brand and business objectives\nAdministrative duties and coordination tasks as required\nWhat You Bring\nBachelor’s degree in Marketing, Business, Digital Marketing, Life Sciences, Pharmacy, or a related discipline; a Diploma or additional qualification in Digital Marketing is an advantage\n2 to 3 years of experience in digital marketing, preferably within pharmaceuticals, healthcare, medical devices, or consumer healthcare\nProven experience managing patient-focused digital campaigns\nExperience with CRM and marketing automation platforms\nStrong understanding of omnichannel marketing and patient engagement strategies\nFamiliarity with pharmaceutical promotional regulations and compliance requirements\nProficiency in digital campaign management, Google Analytics, web analytics tools, Search Engine Optimization and Search Engine Marketing (SEO/SEM), and social media marketing\nExperience with customer journey mapping and data visualization and reporting tools\nKnowledge of AI and personalization technologies is preferred\nWhy Join DKSH\nAt DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Healthcare.","description_format":"text","description_chars":4157,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Wholesale","Pharmaceutical Distribution","Medical Equipment Distribution"],"lifecycle":[{"event":"open","at":"2026-09-25T16:35:49Z"}],"liveness":{"score":35,"band":"fade","label":"Fading","p_open":1,"p_active":0.64,"p_room":0.55,"age_days":20,"expected_fill_days":17,"reasons":["conf:28","velocity","win:tail","comp:junior,brand"],"computed_at":"2026-10-01T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/dksh-assistant-manager-digital-marketing","json_url":"https://alion.io/job/dksh-assistant-manager-digital-marketing.json","meta":{"generated_at":"2026-10-01T12:53:59Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":4422,"day_limit":5000,"remaining_today":578,"minute_limit":60,"resets_at":"2026-10-02T00:00:00Z"}}}