{"id":150002,"url":"https://alion.io/job/dmg-media-analytics-manager-customer-acquisition-retention","title":"Analytics Manager - Customer (Acquisition & Retention)","company":{"id":33887,"name":"DMG Media","domain":"dmgmedia.co.uk","url":"https://alion.io/company/dmg-media","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":92,"open_postings":3,"ghost_share":0,"stale_share":0.333,"repost_share":0,"time_to_fill_p50_days":42,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Analytics","role_family":"Analytics","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom","Chelsea, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":52000,"max_usd":108000,"period":"year","method":"role_country_seniority_unknown","sample_n":232},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Looker","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false},{"name":"Azure","optional":true},{"name":"GCP","optional":true},{"name":"Python","optional":true}],"status":"live","first_seen_at":"2026-08-28T13:43:21Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-21T23:08:11Z","board_verified":true,"closed_at":null,"days_open":54,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":53},"description":"Location: DMGT HQ - High Street Kensington, London\nPosition: Permanent\nAbout the Role\nWe’re looking for an Analytics Manager - Customer to lead analytics across acquisition and retention, helping us grow and optimise our subscriber base.\nThis role sits within the Central Analytics team and works closely with Customer, CRM, Product and Audience teams. You’ll go beyond reporting to uncover what drives acquisition, conversion, retention, and value, translating data into clear, actionable recommendations that shape business strategy.\nYou will own the Customer analytics pillar end-to-end, helping to managing a team of analysts and ensuring that insight is delivered consistently, at pace, and with strong commercial impact.\nMain Responsibilities\nCustomer Lifecycle Analysis & Insight\nLead analysis across the full customer lifecycle, from acquisition through to retention and lifetime value.\nGo beyond “what happened” to understand why performance changes across acquisition channels, conversion funnels, and retention behaviour.\nIdentify key drivers of growth, churn, and customer value, and translate these into clear opportunities for the business.\nBuild and maintain robust frameworks to track customer performance and ensure a consistent view of key metrics.\nProactively monitor performance to surface risks and opportunities early.\nAcquisition & Growth Analytics\nAnalyse acquisition performance across channels, identifying opportunities to improve efficiency and conversion.\nPartner with Marketing and Growth teams to optimise spend, targeting, and funnel performance.\nSupport forecasting and scenario modelling to inform subscriber growth strategy.\nDevelop a deep understanding of how different channels contribute to long-term customer value, not just short-term acquisition.\nRetention & Customer Value\nAnalyse retention, churn, and engagement to identify what drives long-term subscriber value.\nDevelop frameworks to understand customer behaviour over time and inform lifecycle strategies.\nWork closely with CRM and Product teams to optimise retention initiatives and improve customer outcomes.\nIdentify opportunities to increase lifetime value through better engagement, targeting, and product experience.\nSegmentation & Cohort Analysis\nDevelop and maintain customer segmentation models to better understand audience behaviour.\nConduct cohort analysis to track performance over time and identify patterns in acquisition and retention.\nIdentify high-value customer journeys and opportunities to improve performance across the lifecycle.\nTranslate customer insight into clear strategies for Product, Marketing, and Editorial teams.\nExperimentation & Impact Measurement\nDefine and support A/B testing across acquisition and retention initiatives.\nDevelop clear hypotheses, success metrics, and evaluation frameworks to measure meaningful impact.\nEnsure results are translated into decisions and next steps, not just reported outputs.\nPartner with Product and Engineering to ensure experiments are correctly implemented and tracked.\nTeam Leadership & Delivery\nHelp to manage and develop a team of analysts across acquisition and retention.\nSet priorities, structure workloads, and ensure high-quality, timely delivery of insight.\nCoach analysts to strengthen both technical capability and commercial thinking.\nEnsure a high standard of analytical rigour and clarity across all outputs.\nStakeholder Partnership\nWork closely with Customer, CRM, Product, Editorial, and Commercial teams to support decision-making.\nTranslate complex data into clear, actionable recommendations for senior stakeholders.\nInfluence strategy through strong analytical storytelling and commercial framing.\nBuild strong relationships across the business to ensure analytics is embedded in decision-making.\nDevelop Data Culture\nPromote a data-driven culture by making insight accessible, actionable, and widely understood.\nEncourage best practice in analytics across the customer pillar.\nDrive continuous improvement in how data is used to inform business decisions.\nPerson Specification\nProven experience in customer, subscription, or marketing analytics within a digital business\nStrong hands-on experience using SQL (e.g. BigQuery) to analyse large-scale behavioural datasets\nExperience leading or mentoring analysts, with the ability to manage and develop a team\nStrong experience across both acquisition and retention analytics\nDemonstrated experience designing and analysing A/B tests or experiments\nStrong understanding of customer lifecycle, churn, and lifetime value\nExcellent ability to interpret data, identify drivers of performance, and communicate insights clearly\nStrong commercial acumen and ability to connect analysis to business outcomes\nExperience working with data visualisation tools (e.g. Power BI, Tableau, Looker)\nExcellent stakeholder management and communication skills\nDesirable\nExperience in media, publishing, or a digital subscription business\nFamiliarity with CRM and lifecycle marketing\nExperience with predictive modelling, forecasting, or statistical analysis (Python or R)\nExperience with marketing attribution or marketing mix modelling\nFamiliarity with cloud data environments (e.g. Google Cloud, Azure)\nPackage Description\nOur benefits package increases the longer you’ve been with us. Here’s what to expect:\n25 days’ holiday (increasing by 1 per year up to a total of 30)\nPension plan and life cover\nDiscounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme\nOnsite gym, subsidised canteen and onsite nurse and GP clinics\nPlus much more...\nAbout Us\ndmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, Metro, The i Paper, MailOnline, and Mail+reach more than 9 million people daily in the UK.\nGlobally, dmg media’s brands reach 160 million unique browsers every month across its domains and apps.*\nIts global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.\nThe Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 28 million total followers and nearly 45 billion views** in the past year.\nwww.dmgmedia.co.uk\n*GA Sept 2024 **March 2024 - Feb 2025 inclusive\nOur Commitment\nWe are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.\nWe are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.","description_format":"text","description_chars":7132,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Publishing","Digital Media"],"lifecycle":[{"event":"open","at":"2026-08-28T13:43:21Z"},{"event":"close","at":"2026-09-17T19:24:37Z"},{"event":"reopen","at":"2026-09-28T15:06:33Z"}],"visa":[],"liveness":{"score":29,"band":"fade","label":"Fading","p_open":1,"p_active":0.531,"p_room":0.55,"age_days":53,"expected_fill_days":42,"reasons":["conf:1","win:tail"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/dmg-media-analytics-manager-customer-acquisition-retention","json_url":"https://alion.io/job/dmg-media-analytics-manager-customer-acquisition-retention.json","meta":{"generated_at":"2026-10-22T01:23:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":473,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":33887},"rest":"https://alion.io/mcp/rest/get_company?id=33887"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdmg-media-analytics-manager-customer-acquisition-retention"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdmg-media-analytics-manager-customer-acquisition-retention"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdmg-media-analytics-manager-customer-acquisition-retention"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dmg-media-analytics-manager-customer-acquisition-retention\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdmg-media-analytics-manager-customer-acquisition-retention"}]}