{"id":3814511,"url":"https://alion.io/job/dmg-media-cro-specialist","title":"CRO Specialist","company":{"id":33887,"name":"DMG Media","domain":"dmgmedia.co.uk","url":"https://alion.io/company/dmg-media","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":85,"open_postings":5,"ghost_share":0,"stale_share":0.6,"repost_share":0,"time_to_fill_p50_days":42,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom","Chelsea, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-08-04T15:50:56Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-06T05:35:25Z","board_verified":true,"closed_at":null,"days_open":93,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":93},"description":"CRO Specialist\nLocation: Daily Mail+ Headquarters, HSK, London\nPosition: Full Time/Permanent\nAbout Us/The Role\nDailyMail+ has just reached its second birthday. Live across the UK, US and Australia, we're one of the fastest-growing media subscriptions globally, with ambitious plans over the next few years to make DailyMail+ one of the largest media subscription brands in the world.\nWe've now got an exciting opportunity for a talented CRO Specialist to join the business and help shape the performance of our website, apps, and the journeys our users take to subscription. Working alongside our Senior CRO Manager, you'll be hands-on in converting customers on web and app - optimising our paywall, landing pages, checkout and display assets to drive seamless, efficient conversion journeys.\nYou'll support the development of a robust test-and-learn framework, help identify opportunities across personalisation and audience segmentation, and analyse data to build a best-in-class CRO approach. You will operate across the UK, Australia and US.\ndmg media's brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24 hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.*\nTogether, Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK.*\n*PAMCo H2 2023\n**GA 2023 September\nMain Responsibilities\nProduce new data led hypotheses on how we can improve our website and app to drive DailyMail+ subscriptions in the UK, US, and AU.\nCollaborate with product, brand, analytics, editorial, CRM, newsletter, QA teams to build and launch A/B tests as well as subscription campaigns.\nHelp manage the CRO roadmap items: keep the roadmap up to date, set-up test JIRA tickets, monitor and record test results in JIRA, flag risks regarding test or campaign launches, and help keep the CRO pipeline moving. \nAnalyse A/B testing results through VWO[1.1], Purchasely and Zephr [2.1](paywall configuration tool).\nAbility to analyse and break down data into easy-to-understand stories to convey to key stakeholders such as Product & Acquisitions teams.\nAbility to set up metrics we need in VWO or similar platforms to ensure we’re measuring everything we need to for each test.\nSetup and manage paywalls, landing pages using our CMS and paywall configuration tool for all markets.\nThe Must Haves\nAdvanced knowledge of Conversion Rate Optimisation and associated Analytics.\nIdeally proficient (or at least 1 year experience) with A/B testing tools (Adobe, VWO, A/B Tasty, Optimizely or similar platforms) to analyse tests & transform data into easy to understand key takeaways. \nGood working knowledge of HTML, CSS, and event tracking in a/b testing tools to ensure the relevant success metrics will be tracked.\nThe other stuff we are looking for:\nCollate and gather data on customer behaviour and usage of the site and app, acquisition opportunities to present to the senior stakeholders.\nFoundational knowledge of UX/UI/ Design and App/ Web development.\nAn eye for good design - understand what makes a good web or app experience.\nPerson Specification \nA clear communicator who can translate results into digestible updates for a range of stakeholders.\nProactive attitude, exceptionally organised with impeccable attention to detail.\nKeenness to learn fast and make an impact.\nAnalytically curious, comfortable navigating datasets to draw out actionable insight.\n\nPackage Description\n Our benefits package increases the longer you’ve been with us. Here’s what to expect:\n25 days’ holiday (increasing by 1 per year up to a total of 30)\nPension plan and life cover\nDiscounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme\nOnsite gym, subsidised canteen and onsite nurse and GP clinics\nPlus much more...\nOur Commitment\n\n We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.\nWe are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process","description_format":"text","description_chars":4613,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Publishing","Digital Media"],"lifecycle":[{"event":"open","at":"2026-11-05T15:35:51Z"}],"visa":[],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.497,"p_room":0.28,"age_days":93,"expected_fill_days":42,"reasons":["conf:0","win:tail","crowd:junior"],"computed_at":"2026-11-06T05:57:16Z"},"pay":null,"html_url":"https://alion.io/job/dmg-media-cro-specialist","json_url":"https://alion.io/job/dmg-media-cro-specialist.json","meta":{"generated_at":"2026-11-06T05:57:16Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10450,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":33887},"rest":"https://alion.io/mcp/rest/get_company?id=33887"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdmg-media-cro-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdmg-media-cro-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdmg-media-cro-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dmg-media-cro-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdmg-media-cro-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3814511}},{"tool":"search_jobs","arguments":{"company":"dmgmedia.co.uk","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3814511},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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