{"id":184732,"url":"https://alion.io/job/dmg-media-senior-audience-analyst","title":"Senior Audience Analyst","company":{"id":33887,"name":"DMG Media","domain":"dmgmedia.co.uk","url":"https://alion.io/company/dmg-media","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":88,"open_postings":4,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":42,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom","Chelsea, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":60000,"max_usd":113000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":68},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Python","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-06-22T12:33:46Z","employer_posted_date":"2026-09-18","last_verified_at":"2026-10-30T12:09:44Z","board_verified":true,"closed_at":null,"days_open":130,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":128},"description":"Senior Audience Analyst\nPosition: Full Time/Permanent\nLocation: Daily Mail Headquarters, HSK, London, W8 5HY\nAbout the Role\nThe Daily Mail is recruiting a Senior Audience Editor to join our audience team, partnering with wider editorial teams to inform editorial decision-making and audience strategy. \nThe right candidate is an analytical thinker with strong editorial judgement and excellent communication skills, who can translate complex data into actionable recommendations to optimise audience growth and engagement, on and off platform. \nThis role must be able to work effectively with experienced newsroom colleagues on implementing audience engagement best practices and present insights to senior stakeholders with clarity and compelling storytelling. \nMain Responsibilities \nAnalyse complex audience and content performance data to identify trends and opportunities for growth and engagement on and off platform \nTranslate data into actionable insights for the newsroom and provide desks with advice on commissioning, optimisation and distribution strategies \nAnalyse search, social and audience trends to inform future strategy and avoid gaps in our coverage \nIdentify repromotion opportunities and coach desks to optimise stories for specific audiences, platforms and user journeys \nSuggest and execute experiments aimed at better attracting, engaging and retaining our target audiences \nDeliver contextualised insights that inform future planning for major news events \nBuild strong relationships with editors and stakeholders across the business, and work with them to roll out audience engagement best practice \nWork on developing content, distribution, growth and engagement strategies \nPresent insights in meetings with authority, clarity and confidence \nStay up to date with industry trends and audience engagement best practices \nPerson Specification\nBachelor’s degree in journalism, data or a related field \nExperience in audience development, editorial data analysis or journalism, ideally within a subscriptions business \nStrong analytical skills, with experience using data to inform strategies and decisions \nPractical experience with using SQL, Python or similar to query datasets and analyse patterns and trends (desirable) \nExcellent data literacy with the ability to interpret, visualise and explain trends clearly \nGood editorial judgement and the ability to work and make decisions quickly \nKnowledge of audience engagement best practices across all platforms, ideally within a subscription business \nExceptional written communication skills, particularly in distilling complex information into concise reports \nConfident presenter, comfortable speaking to senior editors and stakeholders \nAbility to support and coach experienced journalists, building trust and credibility \nCreative problem-solving skills and a willingness to experiment \nAbout Daily Mail\nDaily Mail is an award-winning, multi-platform newsbrand reaching more than 33 million print and online readers each month. The world-famous Mail offers a unique blend of breaking news, agenda-setting exclusives, showbiz, Femail, health, sport and lifestyle stories across print, digital, video, audio and social channels.\nIts global newsroom of journalists, formidable story-getting power, and breadth of content formats delivers highly engaging, trusted Daily Mail content to millions of loyal and new audiences. Daily Mail is the largest news publisher on TikTok with more than 21 million total followers and more than 29 billion views in the past year. A trailblazing global phenomenon, Daily Mail is part of dmg media.\nwww.dailymail.co.uk\nPackage Description\nOur benefits package increases the longer you’ve been with us. Here’s what to expect:\n25 days’ holiday (increasing by 1 per year up to a total of 30)\nPension plan and life cover\nDiscounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme\nOnsite gym, subsidised canteen and onsite nurse and GP clinics\nPlus much more...\nOur Commitment\nWe are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.\nWe are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process","description_format":"text","description_chars":4658,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Publishing","Digital Media"],"lifecycle":[{"event":"open","at":"2026-09-01T12:36:55Z"}],"visa":[],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.511,"p_room":0.28,"age_days":129,"expected_fill_days":42,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-10-30T05:48:23Z"},"pay":null,"html_url":"https://alion.io/job/dmg-media-senior-audience-analyst","json_url":"https://alion.io/job/dmg-media-senior-audience-analyst.json","meta":{"generated_at":"2026-10-30T14:59:41Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2592,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":33887},"rest":"https://alion.io/mcp/rest/get_company?id=33887"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fdmg-media-senior-audience-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fdmg-media-senior-audience-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fdmg-media-senior-audience-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/dmg-media-senior-audience-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fdmg-media-senior-audience-analyst"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":184732}},{"tool":"search_jobs","arguments":{"company":"dmgmedia.co.uk","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":184732},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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